Question 1

What are the strategies that indicate how culture and its appreciation may serve as a tool to ensure marketing success?

Accepted Answer

The following rules serve as summary of

Question 2

Language is the mirror of culture.

Accepted Answer

A) True 
 B)False

Question 3

Acculturation is the process of adjusting and adapting to a specific culture other than one's own.

Accepted Answer

A) True 
 B)False

Question 4

The manifestations of the total way of life of any group of people are referred to as cultural _____.

Accepted Answer

A)  universals 
B)  imperialism 
C)  convergences 
D)  relativism 
A)  universals 
B)  imperialism 
C)  convergences 
D)  relativism

Question 5

Secondary reference groups include family and coworkers.

Accepted Answer

A) True 
 B)False

Question 6

_____ are groups of people who provide values and attitudes that become influential in shaping behavior.

Accepted Answer

A)  Cultural universals 
B)  Focus groups 
C)  Reference groups 
D)  Cultural assimilators 
A)  Cultural universals 
B)  Focus groups 
C)  Reference groups 
D)  Cultural assimilators

Question 7

In domestic markets,colors have more symbolic value than in international markets.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following countries is an innovator and an early technology adopter,has relatively weak resistance to new products,and has a strong consumer desire for novelty and variety?

Accepted Answer

A)  Thailand 
B)  China 
C)  Denmark 
D)  Austria 
A)  Thailand 
B)  China 
C)  Denmark 
D)  Austria

Question 9

The differences in cultural lifestyle can be accounted for by five major dimensions of culture that include individualism-collectivism,power distance,uncertainty avoidance,gender-role orientation,and _____ orientation.

Accepted Answer

A)  political versus economical 
B)  age versus educational 
C)  physiological versus psychological 
D)  long-term versus short-term 
A)  political versus economical 
B)  age versus educational 
C)  physiological versus psychological 
D)  long-term versus short-term

Question 10

In order to expand their businesses internationally despite cultural differences,nowhere is companies' commitment to local markets as evident as in _____.

Accepted Answer

A)  corporatization 
B)  exporting 
C)  focusing on profits 
D)  product offerings 
A)  corporatization 
B)  exporting 
C)  focusing on profits 
D)  product offerings

Question 11

Which of the following is the term used to describe the belief that one's own culture is superior to others?

Accepted Answer

A)  Acculturation 
B)  Ethnocentrism 
C)  Cultural relativism 
D)  Cultural convergence 
A)  Acculturation 
B)  Ethnocentrism 
C)  Cultural relativism 
D)  Cultural convergence

Question 12

Explain the role of language capability in the effective conduct of business communications and transactions in international marketing.

Accepted Answer

Language capability serves four distinct

Question 13

Which of the following should be a basic prerequisite for other types of training programs?

Accepted Answer

A)  Sensitivity training 
B)  Simulation 
C)  Area studies 
D)  Field experience 
A)  Sensitivity training 
B)  Simulation 
C)  Area studies 
D)  Field experience

Question 14

The process of adjusting and adapting to a specific culture other than one's own is termed as _____.

Accepted Answer

A)  cultural imperialism 
B)  ethnocentrism 
C)  acculturation 
D)  back-translation 
A)  cultural imperialism 
B)  ethnocentrism 
C)  acculturation 
D)  back-translation

Question 15

Which of the following determines the roles of managers and subordinates and the way they relate to one another?

Accepted Answer

A)  Inequality 
B)  Ethnocentrism 
C)  Cultural assimilation 
D)  Social organization 
A)  Inequality 
B)  Ethnocentrism 
C)  Cultural assimilation 
D)  Social organization

Question 16

Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.

Accepted Answer

A)  predictive 
B)  interpretive 
C)  self-reference 
D)  factual 
A)  predictive 
B)  interpretive 
C)  self-reference 
D)  factual

Question 17

Companies that tend to do the best job at web globalization are those that view themselves as domestic companies with foreign customers.

Accepted Answer

A) True 
 B)False

Question 18

Relatively weak resistance to new products is one of the marketing implications for countries that are _____.

Accepted Answer

A)  high in power distance 
B)  low in uncertainty avoidance 
C)  low in individualism 
D)  high in masculinity 
A)  high in power distance 
B)  low in uncertainty avoidance 
C)  low in individualism 
D)  high in masculinity

Question 19

Field experience exposes a manager to a different cultural environment for a limited amount of time.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements about high- and low-context cultures is true?

Accepted Answer

A)  In high-context cultures, most of the information is contained explicitly in the words. 
B)  In low-context cultures, criticism is more subtle and is recorded formally. 
C)  In high-context cultures, the speaker and the listener rely on a common understanding. 
D)  In low-context cultures, context is at least as important as what is actually said. 
A)  In high-context cultures, most of the information is contained explicitly in the words. 
B)  In low-context cultures, criticism is more subtle and is recorded formally. 
C)  In high-context cultures, the speaker and the listener rely on a common understanding. 
D)  In low-context cultures, context is at least as important as what is actually said.

What are the strategies that indicate how culture and its appreciation may serve as a tool to ensure marketing success?

Language is the mirror of culture.

Acculturation is the process of adjusting and adapting to a specific culture other than one's own.

The manifestations of the total way of life of any group of people are referred to as cultural _____.

Secondary reference groups include family and coworkers.

_____ are groups of people who provide values and attitudes that become influential in shaping behavior.

In domestic markets,colors have more symbolic value than in international markets.

Which of the following countries is an innovator and an early technology adopter,has relatively weak resistance to new products,and has a strong consumer desire for novelty and variety?

The differences in cultural lifestyle can be accounted for by five major dimensions of culture that include individualism-collectivism,power distance,uncertainty avoidance,gender-role orientation,and _____ orientation.

In order to expand their businesses internationally despite cultural differences,nowhere is companies' commitment to local markets as evident as in _____.

Which of the following is the term used to describe the belief that one's own culture is superior to others?

Explain the role of language capability in the effective conduct of business communications and transactions in international marketing.

Which of the following should be a basic prerequisite for other types of training programs?

The process of adjusting and adapting to a specific culture other than one's own is termed as _____.

Which of the following determines the roles of managers and subordinates and the way they relate to one another?

Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.

Companies that tend to do the best job at web globalization are those that view themselves as domestic companies with foreign customers.

Relatively weak resistance to new products is one of the marketing implications for countries that are _____.

Field experience exposes a manager to a different cultural environment for a limited amount of time.

Which of the following statements about high- and low-context cultures is true?

Global Environmental Drivers

International Trade Frameworks and Policy

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 3: The Role of Culture

What are the strategies that indicate how culture and its appreciation may serve as a tool to ensure marketing success?

Language is the mirror of culture.

Acculturation is the process of adjusting and adapting to a specific culture other than one's own.

The manifestations of the total way of life of any group of people are referred to as cultural _____.

Secondary reference groups include family and coworkers.

_____ are groups of people who provide values and attitudes that become influential in shaping behavior.

In domestic markets,colors have more symbolic value than in international markets.

Which of the following countries is an innovator and an early technology adopter,has relatively weak resistance to new products,and has a strong consumer desire for novelty and variety?

The differences in cultural lifestyle can be accounted for by five major dimensions of culture that include individualism-collectivism,power distance,uncertainty avoidance,gender-role orientation,and _____ orientation.

In order to expand their businesses internationally despite cultural differences,nowhere is companies' commitment to local markets as evident as in _____.

Which of the following is the term used to describe the belief that one's own culture is superior to others?

Explain the role of language capability in the effective conduct of business communications and transactions in international marketing.

Which of the following should be a basic prerequisite for other types of training programs?

The process of adjusting and adapting to a specific culture other than one's own is termed as _____.

Which of the following determines the roles of managers and subordinates and the way they relate to one another?

Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.

Companies that tend to do the best job at web globalization are those that view themselves as domestic companies with foreign customers.

Relatively weak resistance to new products is one of the marketing implications for countries that are _____.

Field experience exposes a manager to a different cultural environment for a limited amount of time.

Which of the following statements about high- and low-context cultures is true?

Global Environmental Drivers

International Trade Frameworks and Policy

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters