Chat with AIExam 16: Social Networks and Communication
What are blogs,wikis,forums,and podcast?
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VerifiedSocial media can take various forms,including blogs,wikis,forums,and podcasts.
A blog is a Web site on which individuals make regular entries of commentary or descriptions of events.Blogging is the fastest growing medium of personal publishing,individual expression,and opinion on the Internet.Bloggers may upload graphics,video,and other materials.Most blogs are interactive-visitors can leave comments and message each other,facilitating a dynamic Web site on topics of interest.Companies launch blogs to foster discussion,feedback,testimonials,descriptions,videos,and other material related to particular brands.
A wiki is a Web site developed and maintained by a community of users who add informative content on a variety of topics.On a smaller scale,many firms use wikis as a form of collaborative software,allowing employees and customers to interact and enhance group learning.Ultimately the wiki can become a database for creating,browsing,and searching through useful information.
An Internet forum is essentially a site where people hold conversations in the form of posted messages.Typically,the conversation deals with a product,a brand,or some other specific topic.The resulting information is usually archived so buyers can conduct searches on issues that interest them.
For many firms,podcasting is an important part of the marketing mix.Podcasts started out as purely audio files for the iPod and other MP3 players.Their availability in video formats gave firms more flexibility to provide consumers with useful material,such as do-it-yourself guides and product-use instructions.Today,many firms address product problems proactively through podcasts that consumers download.Podcasts can also raise awareness of new products and ways to use existing products in novel ways.
Social media differ from traditional media in that social media are _____.
(81) VerifiedD
Which of the following is a factor behind the success of social media-based communications?
(59) VerifiedD
Which of the following countries has the most Internet users?
(77) When a social network converges around shared interests,goals,values,or attitudes,it fosters a common identity among its members,which is called _____.
(80) A(n)_____ is a Web site developed and maintained by a community of users who add informative content on a variety of topics.
(78) Which of the following is a disadvantage of using social media?
(71) An Internet _____ is essentially a site where people hold conversations in the form of posted messages.
(72) The extent to which people are exposed to,and influenced by,the knowledge,attitude,or behavior of others,particularly those in their peer group is known as social _____.
(75) _____ consists of nonpaid news or editorial commentary intended to generate goodwill and a positive image for the firm or its products.
(94) Individualist cultures are more likely than collectivist cultures to value brand-oriented interactions available through social media.
(82) Which of the following is an advantage of using social media?
(88) Offering coupons,discounts,rebates,product sampling,contests,and premiums are all forms of _____.
(78) Which of the following is true about the use of social media around the world?
(81) Which of the following is a major benefit of using social media?
(68) Numerous firms in developing economies have accelerated marketing activities by skipping less efficient or more expensive approaches and embracing cost-effective social media to achieve marketing goals.This is known as:
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