Exam 14: Pricing Strategies and Tactics

As in all marketing decisions,the marketing intermediaries establish the basic premise for pricing.

When _____ is used,the product is offered at a low price intended to generate volume sales and achieve high market share,which would compensate for a lower per-unit return.

_____ is a compensation arrangement where one party agrees to supply technology or equipment that enables the other party to produce goods with which the price of the supplied products or technology is repaid.

Price should be determined in isolation from the other marketing mix elements.

Which of the following is a weak exporter strategy used under varying currency conditions?

Why has price become such a dynamic element of the marketing mix?

What is a letter of credit?

An option gives the holder the right to buy or sell foreign currency at a prespecified price on or up to a prespecified date.

What are the two forms of risk which might affect an export transaction?

As more segments of the market are targeted and more of a product is made available,the price is gradually increased.

Which of the following is considered as an external factor in setting the export price?

Which of the following is a strategy to compensate for price escalation?

Political risk is a controllable variable,which the exporter controls through paying extra taxes or import duties.

Market-differentiated pricing calls for export pricing according to the dynamic conditions of the marketplace.What are the three changes which might affect this type of pricing?

Under _____ to a named overseas port of import,the seller quotes a price for the goods including the cost of transportation to the named port of debarkation.The cost of insurance and the choice of insurer are left to the buyer.

The most favorable term to the exporter is cash in advance.

Which of the following allows an exporter to be refunded up to 99 percent of duties paid on imported goods when they are incorporated in articles that are subsequently exported within five years of the importation?

_____ pricing calls for pricing exports according to the dynamic conditions of the marketplace.

For an exporter to use the _____ approach,the product has to be unique,and some segments of the market must be willing to pay the high price.

Reorganizing the channel of distribution can help overcome price escalation.