Question 1

Which of the following is true about structured questions?

Accepted Answer

A)  Structured questions increase the potential for interviewer bias. 
B)  Structured questions typically permit the capture of more in-depth information than unstructured questions. 
C)  Structured questions are quite useful in cross-cultural surveys because they make allowance for the frame of reference of the respondents. 
D)  Structured questions typically allow the respondents only limited choice options. 
A)  Structured questions increase the potential for interviewer bias. 
B)  Structured questions typically permit the capture of more in-depth information than unstructured questions. 
C)  Structured questions are quite useful in cross-cultural surveys because they make allowance for the frame of reference of the respondents. 
D)  Structured questions typically allow the respondents only limited choice options. D

Question 2

In some cultures,certain questions are asked directly to respondents while in others,the same questions are thought to be rude and insulting.This is because of:

Accepted Answer

A)  data equivalence. 
B)  social desirability. 
C)  interviewer bias. 
D)  sampling error. 
A)  data equivalence. 
B)  social desirability. 
C)  interviewer bias. 
D)  sampling error. B

Question 3

Firms appear to be less open about their international marketing activities than about their domestic ones.

Accepted Answer

A) True 
 B)False  False

Question 4

The value of the international marketing decision with the benefit of research should be greater than the value of the decision without research.

Accepted Answer

A) True 
 B)False

Question 5

To enrich information obtained from factual data,corporations resort to the use of creative and highly qualitative data-gathering methods.Which of the following methods would allow this?

Accepted Answer

A)  Surveys 
B)  Questionnaires 
C)  Scanner data 
D)  Delphi studies 
A)  Surveys 
B)  Questionnaires 
C)  Scanner data 
D)  Delphi studies

Question 6

Which of the following is true about primary research?

Accepted Answer

A)  It is always conducted by the firm with a specific need. 
B)  It is very limited in scope as it typically does not go beyond the activities of secondary data collection. 
C)  It is conducted to fill specific information needs. 
D)  It is easier to conduct internationally. 
A)  It is always conducted by the firm with a specific need. 
B)  It is very limited in scope as it typically does not go beyond the activities of secondary data collection. 
C)  It is conducted to fill specific information needs. 
D)  It is easier to conduct internationally.

Question 7

Focus groups can be most useful when specific answers are sought to very narrow questions.

Accepted Answer

A) True 
 B)False

Question 8

The value of research in making a particular decision can be determined by applying the following equation: V(dr)- V(d)> C(r).In this equation,V(dr)represents the:

Accepted Answer

A)  cost of research. 
B)  value of the decision with the benefit of research. 
C)  value of the decision without the benefit of research. 
D)  difference between the cost of research and the benefit of research. 
A)  cost of research. 
B)  value of the decision with the benefit of research. 
C)  value of the decision without the benefit of research. 
D)  difference between the cost of research and the benefit of research.

Question 9

Translation-retranslation approach is _____.

Accepted Answer

A)  designed to reduce interviewer bias. 
B)  employed to ensure that categories used in questionnaires are comparatively structured. 
C)  necessary to ensure the capture of more in-depth information. 
D)  used to reduce problems in question wording. 
A)  designed to reduce interviewer bias. 
B)  employed to ensure that categories used in questionnaires are comparatively structured. 
C)  necessary to ensure the capture of more in-depth information. 
D)  used to reduce problems in question wording.

Question 10

Which of the following entities has the greatest variety of secondary data?

Accepted Answer

A)  International organizations 
B)  Governments 
C)  Trade associations 
D)  Service organizations 
A)  International organizations 
B)  Governments 
C)  Trade associations 
D)  Service organizations

Question 11

Scenario analysis is used to look at different configurations of key variables in the international market.

Accepted Answer

A) True 
 B)False

Question 12

Why are firms reluctant to engage in international marketing activities?

Accepted Answer

A major reason that firms are reluctant

Question 13

Delphi studies:

Accepted Answer

A)  seek to obtain the responses of many people with only specific and limited knowledge. 
B)  aim at qualitative rather than quantitative measures by aggregating the information of a group of experts. 
C)  encourage interaction among the participants. 
D)  require only two steps for completion and hence information is obtained very quickly. 
A)  seek to obtain the responses of many people with only specific and limited knowledge. 
B)  aim at qualitative rather than quantitative measures by aggregating the information of a group of experts. 
C)  encourage interaction among the participants. 
D)  require only two steps for completion and hence information is obtained very quickly.

Question 14

In the _____,a researcher formulates the questions,has them translated into the language of the country under investigation,and subsequently has a second translator return the foreign text to the researcher's native language.

Accepted Answer

A)  transliteration methodology 
B)  translation-retranslation approach 
C)  multilingual evaluation 
D)  reverse translation methodology 
A)  transliteration methodology 
B)  translation-retranslation approach 
C)  multilingual evaluation 
D)  reverse translation methodology

Question 15

The intent of gathering qualitative data is to:

Accepted Answer

A)  amass data. 
B)  search for statistical significance. 
C)  generalize. 
D)  obtain a better understanding of given situations and behavioral patterns. 
A)  amass data. 
B)  search for statistical significance. 
C)  generalize. 
D)  obtain a better understanding of given situations and behavioral patterns.

Question 16

Collecting secondary data at the micro level involves gathering:

Accepted Answer

A)  tariff and nontariff information. 
B)  government trade policy information. 
C)  information obtained from the WTO. 
D)  data on local laws, regulations, standards, and specifications. 
A)  tariff and nontariff information. 
B)  government trade policy information. 
C)  information obtained from the WTO. 
D)  data on local laws, regulations, standards, and specifications.

Question 17

When importing,firms shift their major focus from supplying to sourcing.

Accepted Answer

A) True 
 B)False

Question 18

What are the two basic forms of research gathering methods?

Accepted Answer

A)  Generic and specific 
B)  Presentation and demonstration 
C)  Primary and secondary 
D)  Limited and scope-oriented 
A)  Generic and specific 
B)  Presentation and demonstration 
C)  Primary and secondary 
D)  Limited and scope-oriented

Question 19

The American Marketing Association (AMA)defines marketing research as the function that links the consumer,customer,and public to the marketer through information.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following approaches uses an intermediary such as an outside research agency to bring headquarters and country operations together?

Accepted Answer

A)  Coordinated research approach 
B)  Top-down approach 
C)  Decentralized approach 
D)  Centralized approach 
A)  Coordinated research approach 
B)  Top-down approach 
C)  Decentralized approach 
D)  Centralized approach

Which of the following is true about structured questions?

In some cultures,certain questions are asked directly to respondents while in others,the same questions are thought to be rude and insulting.This is because of:

Firms appear to be less open about their international marketing activities than about their domestic ones.

The value of the international marketing decision with the benefit of research should be greater than the value of the decision without research.

To enrich information obtained from factual data,corporations resort to the use of creative and highly qualitative data-gathering methods.Which of the following methods would allow this?

Which of the following is true about primary research?

Focus groups can be most useful when specific answers are sought to very narrow questions.

The value of research in making a particular decision can be determined by applying the following equation: V(dr)- V(d)> C(r).In this equation,V(dr)represents the:

Translation-retranslation approach is _____.

Which of the following entities has the greatest variety of secondary data?

Scenario analysis is used to look at different configurations of key variables in the international market.

Why are firms reluctant to engage in international marketing activities?

Delphi studies:

In the _____,a researcher formulates the questions,has them translated into the language of the country under investigation,and subsequently has a second translator return the foreign text to the researcher's native language.

The intent of gathering qualitative data is to:

Collecting secondary data at the micro level involves gathering:

When importing,firms shift their major focus from supplying to sourcing.

What are the two basic forms of research gathering methods?

The American Marketing Association (AMA)defines marketing research as the function that links the consumer,customer,and public to the marketer through information.

Which of the following approaches uses an intermediary such as an outside research agency to bring headquarters and country operations together?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 8: Analyzing People and Markets

Which of the following is true about structured questions?

In some cultures,certain questions are asked directly to respondents while in others,the same questions are thought to be rude and insulting.This is because of:

Firms appear to be less open about their international marketing activities than about their domestic ones.

The value of the international marketing decision with the benefit of research should be greater than the value of the decision without research.

To enrich information obtained from factual data,corporations resort to the use of creative and highly qualitative data-gathering methods.Which of the following methods would allow this?

Which of the following is true about primary research?

Focus groups can be most useful when specific answers are sought to very narrow questions.

The value of research in making a particular decision can be determined by applying the following equation: V(dr)- V(d)> C(r).In this equation,V(dr)represents the:

Translation-retranslation approach is _____.

Which of the following entities has the greatest variety of secondary data?

Scenario analysis is used to look at different configurations of key variables in the international market.

Why are firms reluctant to engage in international marketing activities?

Delphi studies:

In the _____,a researcher formulates the questions,has them translated into the language of the country under investigation,and subsequently has a second translator return the foreign text to the researcher's native language.

The intent of gathering qualitative data is to:

Collecting secondary data at the micro level involves gathering:

When importing,firms shift their major focus from supplying to sourcing.

What are the two basic forms of research gathering methods?

The American Marketing Association (AMA)defines marketing research as the function that links the consumer,customer,and public to the marketer through information.

Which of the following approaches uses an intermediary such as an outside research agency to bring headquarters and country operations together?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters