Exam 8: Analyzing People and Markets

In a developed country,a white-collar worker may be part of the middle class,whereas in a less-developed country,the same person would be part of the upper class.This example underscores the importance of _____ while deciding on survey question formats.

Which of the following questions will require the use of primary research?

The research done for international marketing activities is most often more rigorous,formal,and quantitative than for domestic marketing activities.

Which of the following is true of marketing research?

In the _____ approach,the headquarters establishes the broad thrust of research activities and delegates further design and implementation to the specific countries.The research is then carried out locally,and only a final report is provided to headquarters.

Surveys are usually conducted _____.

Why is information provided by trade associations often quite general in nature?

What are the sources of secondary data in international marketing?

Write a note on analyzing and interpreting primary data.

Firms are increasingly recognizing that ____ variables,such as lifestyles,attitudes,or personality,can play a major role in identifying similar consumer groups in different countries.

A marketing plan is usually developed prior to doing any international research.

The less the corporation's research needs overlap with an agency's past research accomplishment,the more likely it is that the research task will be carried out satisfactorily.

The two major approaches to international research organization are the top-down approach and the bottom-up approach.

Outside research is appropriate:

_____ information includes population trends,general trade flows between countries,and world agricultural production.

Which of the following research techniques is most valuable for the researcher who is totally unfamiliar with a market or market situation,and can be quickly achieved through participation in a trade mission?

_____ requires categories used in questionnaires to be comparatively structured.

The researcher should use creative inferences to arrive at knowledge useful to the firm.

Delphi studies are one means of obtaining factual data through quantitative methods.

The level of computerization of a society can estimate the future need for software.In this statement,the level of computerization of a society is a: