Question 1

A major reason that firms are reluctant to engage in international marketing activities is the:

Accepted Answer

A)  lack of investors in international markets. 
B)  lack of sensitivity to differences in consumer tastes and preferences. 
C)  absence of profitable opportunities. 
D)  lack of distributors in international markets. 
A)  lack of investors in international markets. 
B)  lack of sensitivity to differences in consumer tastes and preferences. 
C)  absence of profitable opportunities. 
D)  lack of distributors in international markets.

Question 2

Centralizing all research activities with one service provider is more efficient than having experts working on a problem.

Accepted Answer

A) True 
 B)False

Question 3

_____ can be helpful in providing information about perceptions,emotions,and other nonovert factors.

Accepted Answer

A)  Focus groups 
B)  Scanner data 
C)  Structured questionnaires 
D)  Surveys 
A)  Focus groups 
B)  Scanner data 
C)  Structured questionnaires 
D)  Surveys

Question 4

Which of the following is the first step in foreign-market opportunity analysis?

Accepted Answer

A)  Identifying the potential demand for a specific product 
B)  Indexing and ranking countries by their market appeal 
C)  Clustering countries into similar groups for screening and evaluation 
D)  Developing and planning of strategies of the country chosen 
A)  Identifying the potential demand for a specific product 
B)  Indexing and ranking countries by their market appeal 
C)  Clustering countries into similar groups for screening and evaluation 
D)  Developing and planning of strategies of the country chosen

Question 5

Which of the following is the aim of foreign-market opportunity analysis?

Accepted Answer

A)  To utilize a broad-brush approach which is accomplished quickly at low cost 
B)  To conduct a detailed analysis of the world on a market-by-market basis 
C)  To obtain consistency in the firm's marketing efforts 
D)  To evaluate the natural resources present in the different markets 
A)  To utilize a broad-brush approach which is accomplished quickly at low cost 
B)  To conduct a detailed analysis of the world on a market-by-market basis 
C)  To obtain consistency in the firm's marketing efforts 
D)  To evaluate the natural resources present in the different markets

Question 6

Which of the following is a drawback associated with electronic information services?

Accepted Answer

A)  The information provided is not cost-effective. 
B)  They are heavily biased toward the English language. 
C)  They do not provide information on technical standards and trade regulations on specific products. 
D)  The information provided is often quite general in nature. 
A)  The information provided is not cost-effective. 
B)  They are heavily biased toward the English language. 
C)  They do not provide information on technical standards and trade regulations on specific products. 
D)  The information provided is often quite general in nature.

Question 7

Unstructured questions increase the potential for interviewer bias.

Accepted Answer

A) True 
 B)False

Question 8

Clustering countries into similar groups for screening and evaluation is the first step of foreign-market opportunity analysis.

Accepted Answer

A) True 
 B)False

Question 9

Macro level secondary data usually involves:

Accepted Answer

A)  data on local laws and regulations. 
B)  tariff and nontariff information. 
C)  information about individual companies. 
D)  data on local distribution systems and competitive activities. 
A)  data on local laws and regulations. 
B)  tariff and nontariff information. 
C)  information about individual companies. 
D)  data on local distribution systems and competitive activities.

Question 10

The single most important cause for failure in the international marketplace is the inability to communicate in the host country language.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true about trade associations?

Accepted Answer

A)  Trade associations provide valuable information about local markets. 
B)  The information provided by trade associations is often quite specific in nature. 
C)  Trade associations do not maintain files on international trade issues and trends affecting international marketers. 
D)  Trade associations provide general background information such as the name of the chief executive officer, the address and telephone number, and some information about a firm's products. 
A)  Trade associations provide valuable information about local markets. 
B)  The information provided by trade associations is often quite specific in nature. 
C)  Trade associations do not maintain files on international trade issues and trends affecting international marketers. 
D)  Trade associations provide general background information such as the name of the chief executive officer, the address and telephone number, and some information about a firm's products.

Question 12

When qualitative data are desired,surveys are appropriate research instruments.

Accepted Answer

A) True 
 B)False

Question 13

It is not necessary to consider the compatibility and comparability of the data while using secondary data.

Accepted Answer

A) True 
 B)False

Question 14

The EU law permits companies to collect personal data only if the individuals consent to the collection,know how the data will be used,and have access to databases to correct or erase their information.

Accepted Answer

A) True 
 B)False

Question 15

Standardized research techniques are more useful in the collection of subjective data than of objective data.

Accepted Answer

A) True 
 B)False

Question 16

When quantitative data are desired,_____ are appropriate research instruments.

Accepted Answer

A)  interviews 
B)  focus groups 
C)  surveys 
D)  observations 
A)  interviews 
B)  focus groups 
C)  surveys 
D)  observations

Question 17

Which of the following is true about unstructured questions?

Accepted Answer

A)  Unstructured questions typically allow the respondents only limited choice options. 
B)  Unstructured questions decrease the potential for interviewer bias. 
C)  Unstructured questions permit the capture of in-depth information. 
D)  Unstructured questions prevent the respondents from setting their own frame of reference. 
A)  Unstructured questions typically allow the respondents only limited choice options. 
B)  Unstructured questions decrease the potential for interviewer bias. 
C)  Unstructured questions permit the capture of in-depth information. 
D)  Unstructured questions prevent the respondents from setting their own frame of reference.

Question 18

Which of the following research instruments is used for gathering qualitative data in marketing research?

Accepted Answer

A)  Data mining 
B)  Survey 
C)  Scanner data 
D)  Interviews 
A)  Data mining 
B)  Survey 
C)  Scanner data 
D)  Interviews

A major reason that firms are reluctant to engage in international marketing activities is the:

Centralizing all research activities with one service provider is more efficient than having experts working on a problem.

_____ can be helpful in providing information about perceptions,emotions,and other nonovert factors.

Which of the following is the first step in foreign-market opportunity analysis?

Which of the following is the aim of foreign-market opportunity analysis?

Which of the following is a drawback associated with electronic information services?

Unstructured questions increase the potential for interviewer bias.

Clustering countries into similar groups for screening and evaluation is the first step of foreign-market opportunity analysis.

Macro level secondary data usually involves:

The single most important cause for failure in the international marketplace is the inability to communicate in the host country language.

Which of the following is true about trade associations?

When qualitative data are desired,surveys are appropriate research instruments.

It is not necessary to consider the compatibility and comparability of the data while using secondary data.

The EU law permits companies to collect personal data only if the individuals consent to the collection,know how the data will be used,and have access to databases to correct or erase their information.

Standardized research techniques are more useful in the collection of subjective data than of objective data.

When quantitative data are desired,_____ are appropriate research instruments.

Which of the following is true about unstructured questions?

Which of the following research instruments is used for gathering qualitative data in marketing research?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 8: Analyzing People and Markets

A major reason that firms are reluctant to engage in international marketing activities is the:

Centralizing all research activities with one service provider is more efficient than having experts working on a problem.

_____ can be helpful in providing information about perceptions,emotions,and other nonovert factors.

Which of the following is the first step in foreign-market opportunity analysis?

Which of the following is the aim of foreign-market opportunity analysis?

Which of the following is a drawback associated with electronic information services?

Unstructured questions increase the potential for interviewer bias.

Clustering countries into similar groups for screening and evaluation is the first step of foreign-market opportunity analysis.

Macro level secondary data usually involves:

The single most important cause for failure in the international marketplace is the inability to communicate in the host country language.

Which of the following is true about trade associations?

When qualitative data are desired,surveys are appropriate research instruments.

It is not necessary to consider the compatibility and comparability of the data while using secondary data.

The EU law permits companies to collect personal data only if the individuals consent to the collection,know how the data will be used,and have access to databases to correct or erase their information.

Standardized research techniques are more useful in the collection of subjective data than of objective data.

When quantitative data are desired,_____ are appropriate research instruments.

Which of the following is true about unstructured questions?

Which of the following research instruments is used for gathering qualitative data in marketing research?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters