Question 1

_____ refers to a company's use of resources accumulated in one part of the world to fight a competitive battle in another.

Accepted Answer

A)  Hard power 
B)  Diversification 
C)  Soft power 
D)  Cross-subsidization 
A)  Hard power 
B)  Diversification 
C)  Soft power 
D)  Cross-subsidization

Question 2

_____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.

Accepted Answer

A)  Concentration 
B)  Differentiation 
C)  Diversification 
D)  Cross-subsidization 
A)  Concentration 
B)  Differentiation 
C)  Diversification 
D)  Cross-subsidization

Question 3

Which of the following is true of a dodger?

Accepted Answer

A)  It upgrades capabilities to match globals in niches. 
B)  It sells out to a global player or becomes part of an alliance. 
C)  It expands into markets similar to home base. 
D)  It leverages local assets in segments where globals are weak. 
A)  It upgrades capabilities to match globals in niches. 
B)  It sells out to a global player or becomes part of an alliance. 
C)  It expands into markets similar to home base. 
D)  It leverages local assets in segments where globals are weak.

Question 4

Explain the not-invented-here (NIH)syndrome and the approaches used to counter its emergence.

Accepted Answer

Globalization by design requires a balan

Question 5

_____ takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales services.

Accepted Answer

A)  Standardization 
B)  Cross-subsidization 
C)  Diversification 
D)  Differentiation 
A)  Standardization 
B)  Cross-subsidization 
C)  Diversification 
D)  Differentiation

Question 6

_____ calls for the centralization of decision-making authority far beyond that of the multidomestic approach.

Accepted Answer

A)  Cross-subsidization 
B)  The NIH syndrome 
C)  Globalization 
D)  Localization 
A)  Cross-subsidization 
B)  The NIH syndrome 
C)  Globalization 
D)  Localization

Question 7

Giving midlevel managers more experience in working with others of different nationalities to expose them to other markets and surroundings is known as _____.

Accepted Answer

A)  repatriation 
B)  existential migration 
C)  immigration 
D)  personnel interchange 
A)  repatriation 
B)  existential migration 
C)  immigration 
D)  personnel interchange

Question 8

Which of the following is an approach that can be used against the emergence of the NIH syndrome?

Accepted Answer

A)  Maintaining a product portfolio that exclusively supports specific local brands 
B)  Allowing global managers control over local marketing budgets 
C)  Ensuring that global managers participate in the development of marketing strategies and programs for local brands 
D)  Encouraging local managers to generate ideas for possible regional or global use 
A)  Maintaining a product portfolio that exclusively supports specific local brands 
B)  Allowing global managers control over local marketing budgets 
C)  Ensuring that global managers participate in the development of marketing strategies and programs for local brands 
D)  Encouraging local managers to generate ideas for possible regional or global use

Question 9

Which of the following is true of a focus strategy?

Accepted Answer

A)  It is oriented toward either low cost or differentiation. 
B)  It is either industry-wide or focused on a single segment. 
C)  It offers an identical product at a lower cost than the competition. 
D)  It has a broad target scope. 
A)  It is oriented toward either low cost or differentiation. 
B)  It is either industry-wide or focused on a single segment. 
C)  It offers an identical product at a lower cost than the competition. 
D)  It has a broad target scope.

Question 10

Globalization is the same as standardization except in the case of the technology used to produce the product.

Accepted Answer

A) True 
 B)False

Question 11

When the cost of market share points in any one market becomes too high,marketers tend to begin looking for diversification opportunities.

Accepted Answer

A) True 
 B)False

Question 12

Executing _____ programs not only builds relationships with important customers but also allows for the development of internal systems and interaction.

Accepted Answer

A)  cross-subsidization 
B)  locally centralized marketing 
C)  NIH 
D)  global account management 
A)  cross-subsidization 
B)  locally centralized marketing 
C)  NIH 
D)  global account management

Question 13

The new-generation global players solve customers' problems by pushing standardized solutions on them.

Accepted Answer

A) True 
 B)False

Question 14

The quest for cost savings has allowed some marketers to have customer service activities present in all country markets.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true about technology and international marketing?

Accepted Answer

A)  Newly emerging markets cannot leverage advanced communications as they are unable to leapfrog stages of economic development. 
B)  Technological evolution is contributing on a rapid scale to the changes taking place in international marketing. 
C)  E-business has not taken hold in international marketing. 
D)  Global companies prefer conducting business the traditional way, without the use of teleconferencing or videoconferencing. 
A)  Newly emerging markets cannot leverage advanced communications as they are unable to leapfrog stages of economic development. 
B)  Technological evolution is contributing on a rapid scale to the changes taking place in international marketing. 
C)  E-business has not taken hold in international marketing. 
D)  Global companies prefer conducting business the traditional way, without the use of teleconferencing or videoconferencing.

Question 16

Which of the following statements about the emergence of organizational structures to support globalization effort is true?

Accepted Answer

A)  The matrix organization structure of global companies is focused on customers. 
B)  Global product managers develop short-term strategies for product categories. 
C)  Due to the intricate nature of global marketing, all marketers use the country-by-country approach. 
D)  Global product managers develop strategies for product categories using the country-by-country approach. 
A)  The matrix organization structure of global companies is focused on customers. 
B)  Global product managers develop short-term strategies for product categories. 
C)  Due to the intricate nature of global marketing, all marketers use the country-by-country approach. 
D)  Global product managers develop strategies for product categories using the country-by-country approach.

Question 17

In pursuing cost leadership,the global marketer offers an identical or better product at a higher cost than the competition.

Accepted Answer

A) True 
 B)False

Question 18

Nature-Care Inc.,a Canadian-based cosmetics company,was under fierce competition from other cosmetics companies in Canada.The company came up with several strategies to increase profits,but they were still under severe losses.Finally,the company was sold to Trendy-Beauty Inc.,a leading cosmetics company with branches all over the world.Which of the following competitive strategies did Nature-Care adopt?

Accepted Answer

A)  Contender 
B)  Dodger 
C)  Extender 
D)  Defender 
A)  Contender 
B)  Dodger 
C)  Extender 
D)  Defender

_____ refers to a company's use of resources accumulated in one part of the world to fight a competitive battle in another.

_____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.

Which of the following is true of a dodger?

Explain the not-invented-here (NIH)syndrome and the approaches used to counter its emergence.

_____ takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales services.

_____ calls for the centralization of decision-making authority far beyond that of the multidomestic approach.

Giving midlevel managers more experience in working with others of different nationalities to expose them to other markets and surroundings is known as _____.

Which of the following is an approach that can be used against the emergence of the NIH syndrome?

Which of the following is true of a focus strategy?

Globalization is the same as standardization except in the case of the technology used to produce the product.

When the cost of market share points in any one market becomes too high,marketers tend to begin looking for diversification opportunities.

Executing _____ programs not only builds relationships with important customers but also allows for the development of internal systems and interaction.

The new-generation global players solve customers' problems by pushing standardized solutions on them.

The quest for cost savings has allowed some marketers to have customer service activities present in all country markets.

Which of the following is true about technology and international marketing?

Which of the following statements about the emergence of organizational structures to support globalization effort is true?

In pursuing cost leadership,the global marketer offers an identical or better product at a higher cost than the competition.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 7: Strategic Planning

_____ refers to a company's use of resources accumulated in one part of the world to fight a competitive battle in another.

_____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.

Which of the following is true of a dodger?

Explain the not-invented-here (NIH)syndrome and the approaches used to counter its emergence.

_____ takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales services.

_____ calls for the centralization of decision-making authority far beyond that of the multidomestic approach.

Giving midlevel managers more experience in working with others of different nationalities to expose them to other markets and surroundings is known as _____.

Which of the following is an approach that can be used against the emergence of the NIH syndrome?

Which of the following is true of a focus strategy?

Globalization is the same as standardization except in the case of the technology used to produce the product.

When the cost of market share points in any one market becomes too high,marketers tend to begin looking for diversification opportunities.

Executing _____ programs not only builds relationships with important customers but also allows for the development of internal systems and interaction.

The new-generation global players solve customers' problems by pushing standardized solutions on them.

The quest for cost savings has allowed some marketers to have customer service activities present in all country markets.

Which of the following is true about technology and international marketing?

Which of the following statements about the emergence of organizational structures to support globalization effort is true?

In pursuing cost leadership,the global marketer offers an identical or better product at a higher cost than the competition.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters