Question 1

The _____ stage of economic development is characterized by a thriving consumer and industrial economy with a substantial services sector.

Accepted Answer

A)  transitional 
B)  mass consumption 
C)  traditional 
D)  take-off 
A)  transitional 
B)  mass consumption 
C)  traditional 
D)  take-off

Question 2

According to Maslow's hierarchy of needs,which needs have to be fulfilled before a consumer can attempt to fulfill his safety needs?

Accepted Answer

A)  Love and belonging needs 
B)  Physiological needs 
C)  Esteem needs 
D)  Self-actualization needs 
A)  Love and belonging needs 
B)  Physiological needs 
C)  Esteem needs 
D)  Self-actualization needs

Question 3

Which of the following is true about the factors that influence buyer reactions to country of origin (COO)?

Accepted Answer

A)  COO stereotypes remain the same irrespective of the origin of the judge and the category of the product being judged. 
B)  Consumers' opinions remain the same irrespective of the national origin of the firm and the location where its product is actually made. 
C)  As the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time. 
D)  Demographic factors have no influence on the tendency of consumers to discriminate against foreign products. 
A)  COO stereotypes remain the same irrespective of the origin of the judge and the category of the product being judged. 
B)  Consumers' opinions remain the same irrespective of the national origin of the firm and the location where its product is actually made. 
C)  As the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time. 
D)  Demographic factors have no influence on the tendency of consumers to discriminate against foreign products.

Question 4

Which of the following strategies is employed by firms to overcome consumer ethnocentrism and the COO phenomenon?

Accepted Answer

A)  Offering lower quality products 
B)  Charging lower prices 
C)  Producing the good in a poor country where labor charges are the least 
D)  Partnering with lesser-known companies abroad 
A)  Offering lower quality products 
B)  Charging lower prices 
C)  Producing the good in a poor country where labor charges are the least 
D)  Partnering with lesser-known companies abroad

Question 5

Which of the following countries is in the drive to maturity stage of economic development?

Accepted Answer

A)  South Korea 
B)  Brazil 
C)  Vietnam 
D)  China 
A)  South Korea 
B)  Brazil 
C)  Vietnam 
D)  China

Question 6

_____ are accepted behaviors within a society or group.

Accepted Answer

A)  Norms 
B)  Virtues 
C)  Anomies 
D)  Motives 
A)  Norms 
B)  Virtues 
C)  Anomies 
D)  Motives

Question 7

_____ refers to a consumer's interest in,and openness to,acquiring goods from other countries.

Accepted Answer

A)  World mindedness 
B)  Conspicuous consumption 
C)  Narrowcasting 
D)  Consumer ethnocentrism 
A)  World mindedness 
B)  Conspicuous consumption 
C)  Narrowcasting 
D)  Consumer ethnocentrism

Question 8

Which of the following is a feature of the take-off stage of economic development?

Accepted Answer

A)  Countries become thriving consumer and industrial economies with a substantial services sector. 
B)  Countries are characterized by subsistence activity in which output is consumed by producers rather than traded. 
C)  Countries emphasize the production of high-technology products and development of a strong services sector. 
D)  Producers specialize and begin to mass produce goods that can be exchanged
With trading partners worldwide. 
A)  Countries become thriving consumer and industrial economies with a substantial services sector. 
B)  Countries are characterized by subsistence activity in which output is consumed by producers rather than traded. 
C)  Countries emphasize the production of high-technology products and development of a strong services sector. 
D)  Producers specialize and begin to mass produce goods that can be exchanged
With trading partners worldwide.

Question 9

Which of the following is true about the relevance of Maslow's hierarchy of needs to international marketing?

Accepted Answer

A)  Need levels remain the same worldwide with regard to economic status, technology level, and other factors. 
B)  People all over the world consistently follow Maslow's hierarchy of needs. 
C)  In developing economies, people may forgo meeting some physiological needs or safety needs in order to purchase higher-level products such as cell phones and automobiles. 
D)  In countries that are characterized by substantial poverty, the focus is on satisfying self-actualization needs. 
A)  Need levels remain the same worldwide with regard to economic status, technology level, and other factors. 
B)  People all over the world consistently follow Maslow's hierarchy of needs. 
C)  In developing economies, people may forgo meeting some physiological needs or safety needs in order to purchase higher-level products such as cell phones and automobiles. 
D)  In countries that are characterized by substantial poverty, the focus is on satisfying self-actualization needs.

Question 10

Which of the following refers to the expected functioning of a product relative to the cost to buy and use it?

Accepted Answer

A)  Cost-plus pricing 
B)  Premium pricing 
C)  Cost-performance 
D)  Inventory profit 
A)  Cost-plus pricing 
B)  Premium pricing 
C)  Cost-performance 
D)  Inventory profit

Question 11

_____ refers to demand for raw materials,parts,and other inputs that depends on demand for some other good.

Accepted Answer

A)  Derived demand 
B)  Latent demand 
C)  Effective demand 
D)  Marginal demand 
A)  Derived demand 
B)  Latent demand 
C)  Effective demand 
D)  Marginal demand

Question 12

In nations with weak institutional guidelines,corruption is often a factor that affects the
purchase behavior of organizational buyers.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following strongly influences a consumer's ability to purchase goods and services?

Accepted Answer

A)  Legal factors 
B)  Political environment 
C)  Income level 
D)  Sociocultural factors 
A)  Legal factors 
B)  Political environment 
C)  Income level 
D)  Sociocultural factors

Question 14

If the anticipated cost is below a minimum threshold amount,the government is typically required to open the contract to a public bidding process.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following best describes conservatism?

Accepted Answer

A)  It is the tendency to spend excessively on purchasing goods to enhance consumers' social image. 
B)  It is the tendency to prefer traditions and choices that have stood the test of time. 
C)  It refers to a strong openness to acquiring goods from other countries. 
D)  It is the tendency to view domestically produced goods as superior to those made in other countries. 
A)  It is the tendency to spend excessively on purchasing goods to enhance consumers' social image. 
B)  It is the tendency to prefer traditions and choices that have stood the test of time. 
C)  It refers to a strong openness to acquiring goods from other countries. 
D)  It is the tendency to view domestically produced goods as superior to those made in other countries.

Question 16

Which of the following is an example of a developing market?

Accepted Answer

A)  Canada 
B)  Germany 
C)  Angola 
D)  The United States of America 
A)  Canada 
B)  Germany 
C)  Angola 
D)  The United States of America

Question 17

Which of the following is true about global account management (GAM)?

Accepted Answer

A)  It sources different products and operations every time for its worldwide operations. 
B)  It ensures the supplier speaks to the customer in one voice, reducing the possibility for miscommunication. 
C)  It results in increasing costs and lower efficiencies. 
D)  It results in customers dealing with a number of global account executives or teams. 
A)  It sources different products and operations every time for its worldwide operations. 
B)  It ensures the supplier speaks to the customer in one voice, reducing the possibility for miscommunication. 
C)  It results in increasing costs and lower efficiencies. 
D)  It results in customers dealing with a number of global account executives or teams.

Question 18

Which of the following represents the highest level in Maslow's hierarchy of needs?

Accepted Answer

A)  Esteem needs 
B)  Physiological needs 
C)  Self-actualization needs 
D)  Safety needs 
A)  Esteem needs 
B)  Physiological needs 
C)  Self-actualization needs 
D)  Safety needs

The _____ stage of economic development is characterized by a thriving consumer and industrial economy with a substantial services sector.

According to Maslow's hierarchy of needs,which needs have to be fulfilled before a consumer can attempt to fulfill his safety needs?

Which of the following is true about the factors that influence buyer reactions to country of origin (COO)?

Which of the following strategies is employed by firms to overcome consumer ethnocentrism and the COO phenomenon?

Which of the following countries is in the drive to maturity stage of economic development?

_____ are accepted behaviors within a society or group.

_____ refers to a consumer's interest in,and openness to,acquiring goods from other countries.

Which of the following is a feature of the take-off stage of economic development?

Which of the following is true about the relevance of Maslow's hierarchy of needs to international marketing?

Which of the following refers to the expected functioning of a product relative to the cost to buy and use it?

_____ refers to demand for raw materials,parts,and other inputs that depends on demand for some other good.

In nations with weak institutional guidelines,corruption is often a factor that affects the purchase behavior of organizational buyers.

Which of the following strongly influences a consumer's ability to purchase goods and services?

If the anticipated cost is below a minimum threshold amount,the government is typically required to open the contract to a public bidding process.

Which of the following best describes conservatism?

Which of the following is an example of a developing market?

Which of the following is true about global account management (GAM)?

Which of the following represents the highest level in Maslow's hierarchy of needs?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 6: Consumer,Industrial,and Government Markets

The _____ stage of economic development is characterized by a thriving consumer and industrial economy with a substantial services sector.

According to Maslow's hierarchy of needs,which needs have to be fulfilled before a consumer can attempt to fulfill his safety needs?

Which of the following is true about the factors that influence buyer reactions to country of origin (COO)?

Which of the following strategies is employed by firms to overcome consumer ethnocentrism and the COO phenomenon?

Which of the following countries is in the drive to maturity stage of economic development?

_____ are accepted behaviors within a society or group.

_____ refers to a consumer's interest in,and openness to,acquiring goods from other countries.

Which of the following is a feature of the take-off stage of economic development?

Which of the following is true about the relevance of Maslow's hierarchy of needs to international marketing?

Which of the following refers to the expected functioning of a product relative to the cost to buy and use it?

_____ refers to demand for raw materials,parts,and other inputs that depends on demand for some other good.

In nations with weak institutional guidelines,corruption is often a factor that affects the purchase behavior of organizational buyers.

Which of the following strongly influences a consumer's ability to purchase goods and services?

If the anticipated cost is below a minimum threshold amount,the government is typically required to open the contract to a public bidding process.

Which of the following best describes conservatism?

Which of the following is an example of a developing market?

Which of the following is true about global account management (GAM)?

Which of the following represents the highest level in Maslow's hierarchy of needs?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters