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    Exam 10: Marketing Organization,Implementation,and Control
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    An Approach to Organizational Structure That Is Based on Which
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An Approach to Organizational Structure That Is Based on Which

Question 48

Question 48

Multiple Choice

An approach to organizational structure that is based on which consumer groups are served is referred to as a(n) _____.


A) functional structure
B) area structure
C) customer structure
D) product structure

Correct Answer:

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