Question 1

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:

Accepted Answer

A)  will eventually move into a black hole situation. 
B)  knows its market and can react to changes quickly. 
C)  can reinvent solutions that have already been discovered. 
D)  will eventually let headquarters make all decisions. 
A)  will eventually move into a black hole situation. 
B)  knows its market and can react to changes quickly. 
C)  can reinvent solutions that have already been discovered. 
D)  will eventually let headquarters make all decisions.

Question 2

Which of the following is an approach to organizational structure that gives worldwide responsibility to strategic business units for marketing their product lines?

Accepted Answer

A)  Area structure 
B)  Functional structure 
C)  Mixed structure 
D)  Product structure 
A)  Area structure 
B)  Functional structure 
C)  Mixed structure 
D)  Product structure

Question 3

_____ are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.

Accepted Answer

A)  Bureaucratic controls 
B)  Centralized organizations 
C)  Cultural controls 
D)  Differentiation strategies 
A)  Bureaucratic controls 
B)  Centralized organizations 
C)  Cultural controls 
D)  Differentiation strategies

Question 4

Implementers provide the opportunity to capture economies of scale and scope.

Accepted Answer

A) True 
 B)False

Question 5

The share of international operations in the sales and profits of a corporation is so huge in the initial stages of international involvement that organizational adjustment takes place immediately.

Accepted Answer

A) True 
 B)False

Question 6

Companies that market consumer products typically have product organizations with low degrees of decentralization.

Accepted Answer

A) True 
 B)False

Question 7

International divisions best serve firms with numerous products that vary significantly in terms of their environmental sensitivity.

Accepted Answer

A) True 
 B)False

Question 8

Global structures have grown out of competitive necessity.

Accepted Answer

A) True 
 B)False

Question 9

Differentiate between bureaucratic and cultural controls.

Accepted Answer

Bureaucratic controls consist of a limit

Question 10

A _____ is a country organization with a distinctive competence,such as product development or regional expertise.

Accepted Answer

A)  shell corporation 
B)  contributor 
C)  contender 
D)  dodger 
A)  shell corporation 
B)  contributor 
C)  contender 
D)  dodger

Question 11

The organizational structure and locus of decision making in multinational corporations are determined by a number of factors.Which of the following is NOT one of those factors?

Accepted Answer

A)  The degree of involvement in international operations 
B)  The demographic characteristics of customers in each region 
C)  The business in which the firm is engaged 
D)  The human resource capability of the firm 
A)  The degree of involvement in international operations 
B)  The demographic characteristics of customers in each region 
C)  The business in which the firm is engaged 
D)  The human resource capability of the firm

Question 12

Organizational matrices vary in terms of their areas of emphasis and the number of dimensions.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true about the role of country organizations?

Accepted Answer

A)  The role of strategic leader can be played by a highly competent national subsidiary located in a minor, less relevant market. 
B)  Implementers provide the opportunity to capture economies of scale and scope that are the basis of a global strategy. 
C)  International marketers prefer to be in black hole situations. 
D)  A contributor is a country organization with ordinary competencies similar to the other country organizations. 
A)  The role of strategic leader can be played by a highly competent national subsidiary located in a minor, less relevant market. 
B)  Implementers provide the opportunity to capture economies of scale and scope that are the basis of a global strategy. 
C)  International marketers prefer to be in black hole situations. 
D)  A contributor is a country organization with ordinary competencies similar to the other country organizations.

Question 14

A country organization that exists in a smaller,less-established markets in which corporate commitment to market development is lower is called a(n)_____.

Accepted Answer

A)  contributor 
B)  strategic leader 
C)  shell corporation 
D)  implementer 
A)  contributor 
B)  strategic leader 
C)  shell corporation 
D)  implementer

Question 15

Which of the following global structures improves cost efficiency through centralization of manufacturing facilities?

Accepted Answer

A)  Global functional structure 
B)  Global customer structure 
C)  Global product structure 
D)  Global mixed structure 
A)  Global functional structure 
B)  Global customer structure 
C)  Global product structure 
D)  Global mixed structure

Question 16

Which of the following best describes matrix structures?

Accepted Answer

A)  It is a structure in which product divisions are responsible for all manufacturing and marketing worldwide. 
B)  It is a structure in which geographic divisions are responsible for all manufacturing and marketing in their respective areas. 
C)  It is a structure driven by a worldwide business unit and implemented by a geographic unit. 
D)  It is a structure that combines two or more organizational dimensions simultaneously. 
A)  It is a structure in which product divisions are responsible for all manufacturing and marketing worldwide. 
B)  It is a structure in which geographic divisions are responsible for all manufacturing and marketing in their respective areas. 
C)  It is a structure driven by a worldwide business unit and implemented by a geographic unit. 
D)  It is a structure that combines two or more organizational dimensions simultaneously.

Question 17

An approach to organizational structure that gives worldwide responsibility to strategic business units for the marketing of their product lines is known as product differentiation.

Accepted Answer

A) True 
 B)False

Question 18

The _____ centralizes in one entity,with or without separate incorporation,and accepts all of the responsibility for worldwide activities.

Accepted Answer

A)  export department structure 
B)  global division 
C)  international division 
D)  hybrid structure 
A)  export department structure 
B)  global division 
C)  international division 
D)  hybrid structure

Question 19

_____ controls consist of a limited and explicit set of regulations and rules that outline desired levels of performance.

Accepted Answer

A)  Bureaucratic 
B)  Contributor 
C)  Implementer 
D)  Cultural 
A)  Bureaucratic 
B)  Contributor 
C)  Implementer 
D)  Cultural

Question 20

Which approach to organizational structure refers to a business driven by a worldwide business unit and implemented by a geographic unit?

Accepted Answer

A)  Mixed structure 
B)  Matrix structure 
C)  Functional structure 
D)  Shell structure 
A)  Mixed structure 
B)  Matrix structure 
C)  Functional structure 
D)  Shell structure

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:

Which of the following is an approach to organizational structure that gives worldwide responsibility to strategic business units for marketing their product lines?

_____ are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.

Implementers provide the opportunity to capture economies of scale and scope.

The share of international operations in the sales and profits of a corporation is so huge in the initial stages of international involvement that organizational adjustment takes place immediately.

Companies that market consumer products typically have product organizations with low degrees of decentralization.

International divisions best serve firms with numerous products that vary significantly in terms of their environmental sensitivity.

Global structures have grown out of competitive necessity.

Differentiate between bureaucratic and cultural controls.

A _____ is a country organization with a distinctive competence,such as product development or regional expertise.

The organizational structure and locus of decision making in multinational corporations are determined by a number of factors.Which of the following is NOT one of those factors?

Organizational matrices vary in terms of their areas of emphasis and the number of dimensions.

Which of the following is true about the role of country organizations?

A country organization that exists in a smaller,less-established markets in which corporate commitment to market development is lower is called a(n)_____.

Which of the following global structures improves cost efficiency through centralization of manufacturing facilities?

Which of the following best describes matrix structures?

An approach to organizational structure that gives worldwide responsibility to strategic business units for the marketing of their product lines is known as product differentiation.

The _____ centralizes in one entity,with or without separate incorporation,and accepts all of the responsibility for worldwide activities.

_____ controls consist of a limited and explicit set of regulations and rules that outline desired levels of performance.

Which approach to organizational structure refers to a business driven by a worldwide business unit and implemented by a geographic unit?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 10: Marketing Organization,Implementation,and Control

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:

Which of the following is an approach to organizational structure that gives worldwide responsibility to strategic business units for marketing their product lines?

_____ are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.

Implementers provide the opportunity to capture economies of scale and scope.

The share of international operations in the sales and profits of a corporation is so huge in the initial stages of international involvement that organizational adjustment takes place immediately.

Companies that market consumer products typically have product organizations with low degrees of decentralization.

International divisions best serve firms with numerous products that vary significantly in terms of their environmental sensitivity.

Global structures have grown out of competitive necessity.

Differentiate between bureaucratic and cultural controls.

A _____ is a country organization with a distinctive competence,such as product development or regional expertise.

The organizational structure and locus of decision making in multinational corporations are determined by a number of factors.Which of the following is NOT one of those factors?

Organizational matrices vary in terms of their areas of emphasis and the number of dimensions.

Which of the following is true about the role of country organizations?

A country organization that exists in a smaller,less-established markets in which corporate commitment to market development is lower is called a(n)_____.

Which of the following global structures improves cost efficiency through centralization of manufacturing facilities?

Which of the following best describes matrix structures?

An approach to organizational structure that gives worldwide responsibility to strategic business units for the marketing of their product lines is known as product differentiation.

The _____ centralizes in one entity,with or without separate incorporation,and accepts all of the responsibility for worldwide activities.

_____ controls consist of a limited and explicit set of regulations and rules that outline desired levels of performance.

Which approach to organizational structure refers to a business driven by a worldwide business unit and implemented by a geographic unit?

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters