Exam 14: Marketing Channels and Supply-Chain Management

A producer is not likely to receive ____ from an industrial distributor.

Long-term commitments usually characterize the relationships among channel members.

Compare and contrast horizontal and vertical channel integration.

What are the key tasks in supply chain management? How does each of these facilitate supply chain management?

Select the greatest advantage of horizontal channel integration.

At the annual managers' planning conference, Jackie Conrad asks the other managers to consider her proposal to increase the quantity of inventory to a five-week supply in order to increase the percentage of completely filled customer orders from 85 percent to 90 percent. She states that she is willing to trade off the ____ incurred for the positive effect of better customer service.

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is

Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called

The Fisher-Price company produces toys and baby-related products. For the introduction of its line of nursery furniture for infants and small children, the Fisher Company will most likely use ____ distribution for the products.

When channel members are linked by legal agreements that specify each member's rights and responsibilities, ____ exists.

You are meeting with the new CEO of your company to discuss marketing channel strategies. You are delighted to learn that the CEO actually understands the importance of marketing channels in a firm's sales success. The CEO tells you that his primary concern is that the chosen marketing channel facilitates the firm's ability to make products available when customers want them, and in locations where they want them. He leaves it to you to decide on the appropriate marketing channel. Given his primary concern you should make sure the channel you choose is capable of creating lots of _______________.​

Expensive, high-quality products that are purchased infrequently often reach consumers through

Which of the following is the most commonly used channel for distributing business products?

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.

Discuss the importance of order processing in the physical distribution system.

Because of its speed, electronic order processing provides greater flexibility than manual processing in unique situations.

Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of ____________________.​

Marketing intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.

Both a manufacturers' agent and an industrial distributor may be used when the organizational marketer wishes to cover a larger geographic area but does not maintain a sales force.