Exam 14: Marketing Channels and Supply-Chain Management

What is supply chain management? List the activities involved in it.

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to _____

Buyers' behavior is unimportant to channel members.

On-time deliveries may give a firm a competitive edge.

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

Kolder Inc. is using a new just-in-time inventory management system that requires ordering smaller quantities of parts more frequently. The success of its business depends significantly on receiving these parts very quickly, so like many other companies using just-in-time, Kolder Inc. is relying more on the ____ mode of transportation despite its expense.

Scenario 14.2 Use the following to answer the questions.Star Supplies, Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add two new service product lines-paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party. -Refer to Scenario 14.2. Star Supplies, Inc. is most likely using which of the following to market its vacuum, floor polisher, and janitorial supplies to its small business customers?

Warehousing involves designing and operating facilities to store and move goods.

Whereas the marketing channel is a group of interrelated organizations that directs products to customers, physical distribution deals with physical movement and storage of products both within and among intermediaries.

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)

A set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, and at the right time is called​

Industrial distributors and their agents are typical types of intermediaries found in channels for consumer products.

Business customers prefer to deal with producers through intermediaries and thus eliminate much of the burden of sorting out details.

Durable goods such as television sets and appliances generally reach their target markets through ____; goods such as car batteries and tires generally reach their target markets through _____.

Dual distribution involves the use of two or more marketing channels for distributing the same products to the same target market.

Marketing channels create four types of utility for consumers including

As her Internet quilt and bed linen business grew, Danielle could no longer perform all the distribution activities, so she hired a shipper and an information technology firm to assist with these functions. Danielle is using ____ for physical distribution for her business.

Rail transportation is the fastest yet most expensive form of shipping.

It is usually easier to change marketing channels than to change prices or promotion.

In the distribution channel for Domino's Pizza, channel members are linked by legal agreements that spell out the obligations and rights of each member. This is an example of a(n) ____ vertical marketing system.