Question 1

Identify the various transportation modes and describe in detail two modes of transportation.

Accepted Answer

The basic transportation modes for movin

Question 2

When one company in a marketing channel has the ability to influence another member's goal achievement, the company has

Accepted Answer

A) channel control. 
B) channel power. 
C) marketing leadership. 
D) a channel captain. 
E) distributive influence. 
A) channel control. 
B) channel power. 
C) marketing leadership. 
D) a channel captain. 
E) distributive influence.

Question 3

For which of the following products would exclusive distribution be most appropriate?

Accepted Answer

A) Gasoline 
B) Rolls Royce automobile 
C) Ray-Ban sunglasses 
D) Louis Vitton luggage 
E) Harley-Davidson motorcycle 
A) Gasoline 
B) Rolls Royce automobile 
C) Ray-Ban sunglasses 
D) Louis Vitton luggage 
E) Harley-Davidson motorcycle

Question 4

Full-line forcing requires that channel members purchase the supplier's entire line to obtain any of the products.

Accepted Answer

A) True 
 B)False

Question 5

Cassie and Julian both are buying new iPhones this week. Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. Cassie is purchasing her phone through_____, while Julian is purchasing his through ___.

Accepted Answer

A) an indirect-marketing channel; the most efficient channel of distribution. 
B) the most common type of marketing channel; an indirect channel. 
C) a retailer; a direct-marketing channel. 
D) a business-to-business channel; a direct-marketing channel. 
E) a retail channel; an indirect-marketing channel 
A) an indirect-marketing channel; the most efficient channel of distribution. 
B) the most common type of marketing channel; an indirect channel. 
C) a retailer; a direct-marketing channel. 
D) a business-to-business channel; a direct-marketing channel. 
E) a retail channel; an indirect-marketing channel

Question 6

____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

Accepted Answer

A) Warehousing 
B) Containerization 
C) Distribution 
D) Materials handling 
E) Transportation 
A) Warehousing 
B) Containerization 
C) Distribution 
D) Materials handling 
E) Transportation

Question 7

Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of

Accepted Answer

A) channel conflict caused by inefficient communication between channel members. 
B) open communication among the channel members. 
C) methods of channel coordination designed to reduce ambiguity. 
D) negotiating territorial issues among regional distributors of a product. 
E) allowing one member of the channel to take the role of channel captain. 
A) channel conflict caused by inefficient communication between channel members. 
B) open communication among the channel members. 
C) methods of channel coordination designed to reduce ambiguity. 
D) negotiating territorial issues among regional distributors of a product. 
E) allowing one member of the channel to take the role of channel captain.

Question 8

Without wholesalers and other intermediaries,

Accepted Answer

A) most products would be much less expensive because fewer companies would be handling the product. 
B) products would be cheaper because the functions of intermediaries would be eliminated. 
C) products would likely be more expensive due to the use of less efficient channel members. 
D) products would never be able to make it to the ultimate consumer at any price without passing through intermediaries. 
E) many products would be more expensive because retailers would expect more profit. 
A) most products would be much less expensive because fewer companies would be handling the product. 
B) products would be cheaper because the functions of intermediaries would be eliminated. 
C) products would likely be more expensive due to the use of less efficient channel members. 
D) products would never be able to make it to the ultimate consumer at any price without passing through intermediaries. 
E) many products would be more expensive because retailers would expect more profit.

Question 9

Supply chains for durable goods typically begin at _____ and end at _____.

Accepted Answer

A) Raw materials; the retailer 
B) Suppliers; the retailer 
C) Raw materials; the customer 
D) Suppliers; the customer 
E) Retailers; the customer 
A) Raw materials; the retailer 
B) Suppliers; the retailer 
C) Raw materials; the customer 
D) Suppliers; the customer 
E) Retailers; the customer

Question 10

Walgreen's drug stores prefer to receive refills of prescriptions through a phone-based system where customers can directly key in the information about the drug. By receiving orders in this manner rather than through a paper-based system or by a phone conversation with a pharmacy employee, Walgreen's has been able to save time and money on

Accepted Answer

A) electronic data interchange. 
B) order entry. 
C) inventory management. 
D) order delivery. 
E) materials handling. 
A) electronic data interchange. 
B) order entry. 
C) inventory management. 
D) order delivery. 
E) materials handling.

Question 11

Aaron attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must Aaron take as he institutes this change?

Accepted Answer

A) Increase safety stock 
B) Raise the reorder point 
C) Reduce customer service standard 
D) Increase order frequency 
E) Reduce estimates of inventory turnover rate 
A) Increase safety stock 
B) Raise the reorder point 
C) Reduce customer service standard 
D) Increase order frequency 
E) Reduce estimates of inventory turnover rate

Question 12

Jeff Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Jeff works for carries inventories of the tools, which reduces capital requirements for the producers. Jeff's company is an example of a(n) ____ in a distribution channel.

Accepted Answer

A) direct distributor 
B) manufacturers' agent 
C) industrial distributor 
D) producers' agent 
E) wholesalers' agent 
A) direct distributor 
B) manufacturers' agent 
C) industrial distributor 
D) producers' agent 
E) wholesalers' agent

Question 13

Using only some of the available outlets to distribute a product is called

Accepted Answer

A) selective distribution. 
B) intensive distribution. 
C) channel conflict. 
D) vertical channel integration. 
E) exclusive distribution. 
A) selective distribution. 
B) intensive distribution. 
C) channel conflict. 
D) vertical channel integration. 
E) exclusive distribution.

Question 14

A single leader who controls and organizes a marketing channel is called a

Accepted Answer

A) channel champion. 
B) distribution leader. 
C) marketing maverick. 
D) channel captain. 
E) lead distributor. 
A) channel champion. 
B) distribution leader. 
C) marketing maverick. 
D) channel captain. 
E) lead distributor.

Question 15

Franchising is typical of the administered vertical marketing system.

Accepted Answer

A) True 
 B)False

Question 16

The shortest possible distribution channel would be producer to retailer to consumer.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following describes a disadvantage of using industrial distributors?

Accepted Answer

A) Industrial distributors possess considerable market information. 
B) Their marketing exchange relationships are very focused. 
C) They are unlikely to handle bulky items or items that are slow sellers. 
D) Industrial distributors sell specific brands aggressively. 
E) Industrial distributors acquire title to the products and take possession. 
A) Industrial distributors possess considerable market information. 
B) Their marketing exchange relationships are very focused. 
C) They are unlikely to handle bulky items or items that are slow sellers. 
D) Industrial distributors sell specific brands aggressively. 
E) Industrial distributors acquire title to the products and take possession.

Question 18

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of

Accepted Answer

A) supply chain management. 
B) a vertical marketing system. 
C) a horizontal marketing system. 
D) channel conflict. 
E) dual distribution. 
A) supply chain management. 
B) a vertical marketing system. 
C) a horizontal marketing system. 
D) channel conflict. 
E) dual distribution.

Question 19

The purpose of a marketing channel is to make products available at the right time at the right place in the right quantities.

Accepted Answer

A) True 
 B)False

Question 20

Dual distribution is characterized as

Accepted Answer

A) illegal under the Robinson-Patman Act. 
B) distribution channels that typically carry exclusive products, such as Rolex watches. 
C) marketing environments that are highly competitive. 
D) manufacturers that forbid an intermediary to carry products of competing producers. 
E) distribution of one manufacturer's product through two or more different channel structures. 
A) illegal under the Robinson-Patman Act. 
B) distribution channels that typically carry exclusive products, such as Rolex watches. 
C) marketing environments that are highly competitive. 
D) manufacturers that forbid an intermediary to carry products of competing producers. 
E) distribution of one manufacturer's product through two or more different channel structures.

Identify the various transportation modes and describe in detail two modes of transportation.

When one company in a marketing channel has the ability to influence another member's goal achievement, the company has

For which of the following products would exclusive distribution be most appropriate?

Full-line forcing requires that channel members purchase the supplier's entire line to obtain any of the products.

____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of

Without wholesalers and other intermediaries,

Supply chains for durable goods typically begin at _ and end at _.

Aaron attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must Aaron take as he institutes this change?

Using only some of the available outlets to distribute a product is called

A single leader who controls and organizes a marketing channel is called a

Franchising is typical of the administered vertical marketing system.

The shortest possible distribution channel would be producer to retailer to consumer.

Which of the following describes a disadvantage of using industrial distributors?

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of

The purpose of a marketing channel is to make products available at the right time at the right place in the right quantities.

Dual distribution is characterized as

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply-Chain Management

Identify the various transportation modes and describe in detail two modes of transportation.

When one company in a marketing channel has the ability to influence another member's goal achievement, the company has

For which of the following products would exclusive distribution be most appropriate?

Full-line forcing requires that channel members purchase the supplier's entire line to obtain any of the products.

____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of

Without wholesalers and other intermediaries,

Supply chains for durable goods typically begin at _____ and end at _____.

Aaron attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must Aaron take as he institutes this change?

Using only some of the available outlets to distribute a product is called

A single leader who controls and organizes a marketing channel is called a

Franchising is typical of the administered vertical marketing system.

The shortest possible distribution channel would be producer to retailer to consumer.

Which of the following describes a disadvantage of using industrial distributors?

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of

The purpose of a marketing channel is to make products available at the right time at the right place in the right quantities.

Dual distribution is characterized as

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Supply chains for durable goods typically begin at _ and end at _.