Exam 14: Marketing Channels and Supply-Chain Management

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of ___.

Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its own retail outlets. This is an example of

In vertical integration, control is expanded to two or more successive links of production or distribution.

When higher-priced or technically complex business products are involved, business customers prefer to deal directly with producers rather than through intermediaries.

Small firms are more likely to be in a position to have more distribution centers that may reduce delivery times to customers.

Physical distribution activities may be performed by a producer, wholesaler, retailer or

​A marketing channel is not the same thing as a distribution channel.

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Luke is a transportation coordinator for Volkswagen of North America. In order to move a large order of vehicles from a plant in Germany to Chicago, he is planning to use both waterways and railroads. The combining and coordinating of these two modes of transportation in order to take advantage of benefits offered by each of the different types of carriers is called

To expand the number of its retail outlets in the Washington, D.C. area, Whole Foods bought out a small chain of organic food stores in northern Virginia. This type of integration is called

What two modes of transportation are used when containers are shipped by piggyback?

Paper towels and trash-can bags are most likely to be distributed through ____ and ____.

Agents are seldom used in channels for consumer products.

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Rovio, the parent company of the popular Angry Birds app, made several marketing mix decisions that were considered to be part of its distribution. Which of the following was not a decision that relates to distribution?

Transportation is the least expensive physical distribution function.

Order processing can be manual or electronic.

How do marketing channel decisions influence the rest of the marketing mix?

In an administered VMS, informal coordination brings about a high level of interorganizational management. Nonetheless,

Dell Computers is a nationally recognized manufacturer of computers for the small business and home markets. If Dell were to order one of its wholesalers not to carry any computer products other than those made by Dell, this arrangement would be called