Question 1

Which of the following is most likely to be an idea marketer?

Accepted Answer

A) Car salesperson 
B) Airline pilot 
C) Attorney 
D) Abuse counselor 
E) Orthodontist 
A) Car salesperson 
B) Airline pilot 
C) Attorney 
D) Abuse counselor 
E) Orthodontist D

Question 2

Products can be goods, services, or ideas.

Accepted Answer

A) True 
 B)False  True

Question 3

The three basic forms that a product can take are

Accepted Answer

A) markets, products, and images. 
B) goods, ideas, and intangibles. 
C) brands, services, and tangibles. 
D) services, ideas, and goods. 
E) ideas, services, and things. 
A) markets, products, and images. 
B) goods, ideas, and intangibles. 
C) brands, services, and tangibles. 
D) services, ideas, and goods. 
E) ideas, services, and things. D

Question 4

​Your competition is beating you on price in your most important product market. In response, you decide to launch a new ad campaign focusing your customers on the price attribute of your marketing mix. You need a catchy slogan that conveys the attractiveness of your product's pricing.Which of the following slogans should you use to convey this message most effectively?

Accepted Answer

A) "Every Day You Get Our Best" 
B) "Growing and Protecting Your Wealth" 
C) "Expect More. Pay Less" 
D) "There Is No Substitute"​ 
E) "Always On Time…..Or You Don't Pay A Dime" 
A) "Every Day You Get Our Best" 
B) "Growing and Protecting Your Wealth" 
C) "Expect More. Pay Less" 
D) "There Is No Substitute"​ 
E) "Always On Time…..Or You Don't Pay A Dime"

Question 5

To implement the marketing concept, an organization must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

Accepted Answer

A) True 
 B)False

Question 6

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Accepted Answer

A) issue. 
B) experience. 
C) idea. 
D) good. 
E) service. 
A) issue. 
B) experience. 
C) idea. 
D) good. 
E) service.

Question 7

Which of the following best characterizes the forces of the marketing environment?

Accepted Answer

A) The forces are relatively stable over time and are interrelated with one another. 
B) There are few overlapping aspects of these forces; therefore, a change in one is unlikely to result in a change in another. 
C) The various forces ensure that the marketing environment will remain fairly certain in the future. 
D) These forces change dramatically over time, but a change in one force is unlikely to impact another force. 
E) The forces change dramatically and quickly, and a change in one force is likely to affect the other forces. 
A) The forces are relatively stable over time and are interrelated with one another. 
B) There are few overlapping aspects of these forces; therefore, a change in one is unlikely to result in a change in another. 
C) The various forces ensure that the marketing environment will remain fairly certain in the future. 
D) These forces change dramatically over time, but a change in one force is unlikely to impact another force. 
E) The forces change dramatically and quickly, and a change in one force is likely to affect the other forces.

Question 8

Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.

Accepted Answer

A) distribution 
B) product 
C) exchange 
D) price 
E) promotion 
A) distribution 
B) product 
C) exchange 
D) price 
E) promotion

Question 9

As the Industrial Revolution came to the United States, most firms operated in a(n) ____ orientation.

Accepted Answer

A) market 
B) societal 
C) sales 
D) evolutionary 
E) production 
A) market 
B) societal 
C) sales 
D) evolutionary 
E) production

Question 10

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

Accepted Answer

A) increase market share. 
B) increase sales. 
C) achieve the organization's goals. 
D) produce high-quality products. 
E) coordinate its activities to increase production. 
A) increase market share. 
B) increase sales. 
C) achieve the organization's goals. 
D) produce high-quality products. 
E) coordinate its activities to increase production.

Question 11

The market concept developed out of a sequence of three eras: the production orientation, the marketing orientation, and the industrial orientation.

Accepted Answer

A) True 
 B)False

Question 12

The element of the marketing mix used to increase awareness of a product or company is

Accepted Answer

A) communication. 
B) product. 
C) price. 
D) distribution. 
E) promotion. 
A) communication. 
B) product. 
C) price. 
D) distribution. 
E) promotion.

Question 13

Marketing knowledge and skills

Accepted Answer

A) are not necessary for a nonprofit organization. 
B) are valuable personal and professional assets. 
C) constitute the marketing mix. 
D) were most important during the production era. 
E) are most valuable for advertising executives but less important for wholesalers and distributors. 
A) are not necessary for a nonprofit organization. 
B) are valuable personal and professional assets. 
C) constitute the marketing mix. 
D) were most important during the production era. 
E) are most valuable for advertising executives but less important for wholesalers and distributors.

Question 14

For a business organization to remain healthy and to survive, it must sell products and make profits.

Accepted Answer

A) True 
 B)False

Question 15

The marketing concept is a philanthropic philosophy aimed at helping customers at the expense of the business organization.

Accepted Answer

A) True 
 B)False

Question 16

What is meant by the term marketing concept, and what departments of a company does it affect?

Accepted Answer

Marketing concept refers to a management

Question 17

Achievement of the firm's overall goals is part of the marketing concept.

Accepted Answer

A) True 
 B)False

Question 18

Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?

Accepted Answer

A) Profits for the seller 
B) A good bargain on the product for the buyer 
C) Reducing the seller's inventory 
D) One party having to compromise in the exchange 
E) Satisfaction for both the buyer and seller 
A) Profits for the seller 
B) A good bargain on the product for the buyer 
C) Reducing the seller's inventory 
D) One party having to compromise in the exchange 
E) Satisfaction for both the buyer and seller

Question 19

Taco Bell is introducing some of its products into supermarkets, vending machines, college campuses, and other locations to increase its product availability and convenience. One reason Taco Bell is doing so is to

Accepted Answer

A) decrease customer benefits. 
B) increase customer costs. 
C) increase customer value. 
D) increase distribution expenses. 
E) decrease promotion expenses. 
A) decrease customer benefits. 
B) increase customer costs. 
C) increase customer value. 
D) increase distribution expenses. 
E) decrease promotion expenses.

Question 20

​T-Mobile implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?​

Accepted Answer

A) Production 
B) Sales 
C) Market 
D) Social 
E) Development 
A) Production 
B) Sales 
C) Market 
D) Social 
E) Development

Which of the following is most likely to be an idea marketer?

Products can be goods, services, or ideas.

The three basic forms that a product can take are

To implement the marketing concept, an organization must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Which of the following best characterizes the forces of the marketing environment?

Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.

As the Industrial Revolution came to the United States, most firms operated in a(n) ____ orientation.

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

The market concept developed out of a sequence of three eras: the production orientation, the marketing orientation, and the industrial orientation.

The element of the marketing mix used to increase awareness of a product or company is

Marketing knowledge and skills

For a business organization to remain healthy and to survive, it must sell products and make profits.

The marketing concept is a philanthropic philosophy aimed at helping customers at the expense of the business organization.

What is meant by the term marketing concept, and what departments of a company does it affect?

Achievement of the firm's overall goals is part of the marketing concept.

Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?

Taco Bell is introducing some of its products into supermarkets, vending machines, college campuses, and other locations to increase its product availability and convenience. One reason Taco Bell is doing so is to

T-Mobile implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 1: An Overview of Strategic Marketing

Which of the following is most likely to be an idea marketer?

Products can be goods, services, or ideas.

The three basic forms that a product can take are

To implement the marketing concept, an organization must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Which of the following best characterizes the forces of the marketing environment?

Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.

As the Industrial Revolution came to the United States, most firms operated in a(n) ____ orientation.

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

The market concept developed out of a sequence of three eras: the production orientation, the marketing orientation, and the industrial orientation.

The element of the marketing mix used to increase awareness of a product or company is

Marketing knowledge and skills

For a business organization to remain healthy and to survive, it must sell products and make profits.

The marketing concept is a philanthropic philosophy aimed at helping customers at the expense of the business organization.

What is meant by the term marketing concept, and what departments of a company does it affect?

Achievement of the firm's overall goals is part of the marketing concept.

Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?

Taco Bell is introducing some of its products into supermarkets, vending machines, college campuses, and other locations to increase its product availability and convenience. One reason Taco Bell is doing so is to

​T-Mobile implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?​

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

T-Mobile implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?