Question 1

Technological developments have a direct impact on creating and maintaining a marketing mix.

Accepted Answer

A) True 
 B)False  True

Question 2

All members of an industry are bound to follow trade association guidelines.

Accepted Answer

A) True 
 B)False  False

Question 3

To achieve their objectives, consumer advocates write letters to companies, lobby government agencies, broadcast public service announcements, and boycott companies whose actions they deem irresponsible.

Accepted Answer

A) True 
 B)False  True

Question 4

The total amount of disposable income is affected by the amount of taxes consumers pay.

Accepted Answer

A) True 
 B)False

Question 5

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?

Accepted Answer

A) Environmental scanning 
B) Environmental marketing 
C) Demarketing 
D) Segmentation 
E) Environmental analysis 
A) Environmental scanning 
B) Environmental marketing 
C) Demarketing 
D) Segmentation 
E) Environmental analysis

Question 6

The accumulation of past income, natural resources, and financial resources is known as

Accepted Answer

A) income. 
B) collected income. 
C) credit. 
D) wealth. 
E) savings. 
A) income. 
B) collected income. 
C) credit. 
D) wealth. 
E) savings.

Question 7

Procompetitive laws are those designed to

Accepted Answer

A) preserve competition. 
B) protect the consumer. 
C) ensure product safety. 
D) reduce competition. 
E) limit business lobbying of government officials. 
A) preserve competition. 
B) protect the consumer. 
C) ensure product safety. 
D) reduce competition. 
E) limit business lobbying of government officials.

Question 8

The American automobile industry was historically dominated by "The Big Three," referring to General Motors, Ford, and Chrysler. However, as many more foreign competitors began influencing this market, the American companies had to modify and differentiate their products. The automobile industry moved from a(n) ____ structure to a(n) ____ structure.

Accepted Answer

A) monopolistic; oligopolistic 
B) oligopolistic; pure competition 
C) oligopolistic; monopolistic competition 
D) monopolistic competition; pure competition 
E) monopolistic; monopolistic competition 
A) monopolistic; oligopolistic 
B) oligopolistic; pure competition 
C) oligopolistic; monopolistic competition 
D) monopolistic competition; pure competition 
E) monopolistic; monopolistic competition

Question 9

Which of the following agencies regulates marketing activities the most?

Accepted Answer

A) Environmental Protection Agency 
B) Food and Drug Administration 
C) Federal Trade Commission 
D) Better Business Bureau 
E) National Advertising Review Board 
A) Environmental Protection Agency 
B) Food and Drug Administration 
C) Federal Trade Commission 
D) Better Business Bureau 
E) National Advertising Review Board

Question 10

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

Accepted Answer

The Better Business Bureau is a local re

Question 11

When using credit to make purchases, consumers are

Accepted Answer

A) decreasing current buying power and increasing future buying power. 
B) increasing their present discretionary income to extend purchasing power. 
C) putting themselves at significant risk of financial disaster. 
D) forgoing the accumulation of wealth to increase current income. 
E) increasing current buying power at the expense of future buying power. 
A) decreasing current buying power and increasing future buying power. 
B) increasing their present discretionary income to extend purchasing power. 
C) putting themselves at significant risk of financial disaster. 
D) forgoing the accumulation of wealth to increase current income. 
E) increasing current buying power at the expense of future buying power.

Question 12

Jared Bledsoe hired Green Gardens, a local landscape firm to plant trees and shrubs in his front yard. The landscape is beautiful when the company is done; however, in just a few days many of the plants begin to die. When Jared complained to the manager of Green Gardens, the manager says that Jared must have done something to them that caused the plants to die, such as overwatering them. Green Gardens doesn't have any money-back guarantees. Jared is angry that he can't get a refund or replacement. At this time, Jared's best course of action would be to contact the

Accepted Answer

A) local Chamber of Commerce. 
B) Federal Trade Commission. 
C) Sherman Commission. 
D) Better Business Bureau. 
E) local Small Claims Court. 
A) local Chamber of Commerce. 
B) Federal Trade Commission. 
C) Sherman Commission. 
D) Better Business Bureau. 
E) local Small Claims Court.

Question 13

Discretionary income is associated with all of the following except

Accepted Answer

A) automobiles. 
B) education. 
C) pets. 
D) furniture. 
E) food. 
A) automobiles. 
B) education. 
C) pets. 
D) furniture. 
E) food.

Question 14

Which of the following is the best example of utilizing technology to improve consumer relationships?

Accepted Answer

A) Waiters recording orders on handheld computers 
B) Surveying customers to determine their needs 
C) Responding to changes in competitors' prices 
D) Introducing stringent package standards 
E) Requiring dolphin-safe tuna 
A) Waiters recording orders on handheld computers 
B) Surveying customers to determine their needs 
C) Responding to changes in competitors' prices 
D) Introducing stringent package standards 
E) Requiring dolphin-safe tuna

Question 15

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in

Accepted Answer

A) environmental analysis. 
B) competitive forces. 
C) environmental scanning. 
D) procompetitive legislation. 
E) self-regulatory forces. 
A) environmental analysis. 
B) competitive forces. 
C) environmental scanning. 
D) procompetitive legislation. 
E) self-regulatory forces.

Question 16

The number of single men and women living alone is declining.

Accepted Answer

A) True 
 B)False

Question 17

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

Accepted Answer

A) economic 
B) competitive 
C) political 
D) environmental 
E) sociocultural 
A) economic 
B) competitive 
C) political 
D) environmental 
E) sociocultural

Question 18

For a given level of buying power, the larger the family, the greater the willingness to spend.

Accepted Answer

A) True 
 B)False

Question 19

​Your company is accepting proposals from a variety of consulting firms to assist in determining how the rapid changes in technology will impact your firm's future operations and profitability.Which one of the following consulting firm proposals should you accept?

Accepted Answer

A) Accept Firm A's proposal to complete a technology evaluation. 
B) Accept Firm B's proposal to complete a SWOT analysis. 
C) Accept Firm C's proposal to implement an information technology change management process. 
D) Accept Firm D's proposal to complete a technology assessment. 
E) None of the proposals should be accepted. 
A) Accept Firm A's proposal to complete a technology evaluation. 
B) Accept Firm B's proposal to complete a SWOT analysis. 
C) Accept Firm C's proposal to implement an information technology change management process. 
D) Accept Firm D's proposal to complete a technology assessment. 
E) None of the proposals should be accepted.

Question 20

Technology can help marketers become more productive.

Accepted Answer

A) True 
 B)False

Technological developments have a direct impact on creating and maintaining a marketing mix.

All members of an industry are bound to follow trade association guidelines.

To achieve their objectives, consumer advocates write letters to companies, lobby government agencies, broadcast public service announcements, and boycott companies whose actions they deem irresponsible.

The total amount of disposable income is affected by the amount of taxes consumers pay.

The accumulation of past income, natural resources, and financial resources is known as

Procompetitive laws are those designed to

Which of the following agencies regulates marketing activities the most?

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

When using credit to make purchases, consumers are

Discretionary income is associated with all of the following except

Which of the following is the best example of utilizing technology to improve consumer relationships?

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in

The number of single men and women living alone is declining.

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

For a given level of buying power, the larger the family, the greater the willingness to spend.

Your company is accepting proposals from a variety of consulting firms to assist in determining how the rapid changes in technology will impact your firm's future operations and profitability.Which one of the following consulting firm proposals should you accept?

Technology can help marketers become more productive.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 3: The Marketing Environment

Technological developments have a direct impact on creating and maintaining a marketing mix.

All members of an industry are bound to follow trade association guidelines.

To achieve their objectives, consumer advocates write letters to companies, lobby government agencies, broadcast public service announcements, and boycott companies whose actions they deem irresponsible.

The total amount of disposable income is affected by the amount of taxes consumers pay.

The accumulation of past income, natural resources, and financial resources is known as

Procompetitive laws are those designed to

Which of the following agencies regulates marketing activities the most?

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

When using credit to make purchases, consumers are

Discretionary income is associated with all of the following except

Which of the following is the best example of utilizing technology to improve consumer relationships?

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in

The number of single men and women living alone is declining.

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

For a given level of buying power, the larger the family, the greater the willingness to spend.

​Your company is accepting proposals from a variety of consulting firms to assist in determining how the rapid changes in technology will impact your firm's future operations and profitability.Which one of the following consulting firm proposals should you accept?

Technology can help marketers become more productive.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Your company is accepting proposals from a variety of consulting firms to assist in determining how the rapid changes in technology will impact your firm's future operations and profitability.Which one of the following consulting firm proposals should you accept?