Exam 10: Digital Marketing and Social Networking

____ connects customers with marketers as well as other customers.

Two trends that have caused consumer-generated information to gain importance is

One trend that has caused consumer-generated information to gain importance is

Collectors gather information and organize content generated by critics and others.

Attempts to deceive consumers into releasing personal information online is referred to as online fraud.

____ relates to perceptions of value and is the most flexible element of the marketing mix.

Scenario 10.2 Use the following to answer the questions.Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and non-profit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium. -Refer to Scenario 10.2. If the Morningside Church wants to provide its members with a venue to read what other people think about its ideas, worship style, and community services, and to share their own ideas, it could use ______. Those who would most likely want to simply read the opinions of others are _____, while those who would like to also share their own ideas, are ____.

As the Internet and digital communication technologies have advanced, marketers are able to target markets more precisely.

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

____ are free online publicity that helps the company.

Digital marketing can be viewed as a new distribution channel that helps businesses increase efficiency.

The ability to obtain digital information is referred to as

Spectators like to read what other people write and produce online, but do not produce any content themselves.

Besides Facebook and Twitter, many foreign countries have their own social networking sites.

Discussion forums are not very popular with the online population.

____ are people who gather information and organize content generated by critics and creators.

Digital online media marketing facilitates both price and non-price competition.

The Internet can be referred to as a ____ medium because users determine which websites they are going to view.

The majority of online shoppers read ratings and reviews to aid in their purchasing decisions.

Zipcar is a group of individuals who share a car's services in order to save money and keep the environment green. Zipcar encourages its users to go to a blog and make comments or post ratings and reviews. These people would be called ____ with reference to the blog.