Exam 10: Digital Marketing and Social Networking

Due to increasing consumer demand, many television networks are creating ____ of their shows.

Digital media refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers Internet using digital marketing.

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are

One of the fastest-growing areas in mobile technology is the creation of applications.

​The Internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the Internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's new found power via the Internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media-marketing differs from traditional marketing in which of the following ways?

Explain how digital marketing can help increase the efficiency of a company's distribution process.

The Facebook audience is large, but it has yet to surpass the audience of a popular television network.

____ includes any attempt to intentionally conduct dishonest activities online.

Verizon encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's

Companies use wikis as internal tools for teams working on projects requiring lots of documentation.

NorthFace launched a promotional campaign using various forms of digital media. In order to evaluate the success of the campaign, NorthFace should

Telluride Ski Resort in Telluride, Colorado is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing, using _________ to engage and create a community of customers.

Describe the opportunities that have evolved in marketing due to the use of digital media.

Digital media such as blogs allow marketers to interact with prospective customers in

Scenario 10.2 Use the following to answer the questions.Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and non-profit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium. -Refer to Scenario 10.2. Google can give instructions on how to construct almost anything, from a house to a science experiment. As for online applications, you can learn anything from developing your own website to starring in a video. Google's "how to" features would most likely appeal to

Define the characteristics that distinguish e-marketing from traditional marketing.

Smart phones contain ____ that help consumers access more information about businesses.

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses

Scenario 10.2 Use the following to answer the questions.Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and non-profit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium. -Refer to Scenario 10.2. Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors, and in soliciting funds for storm-ravaged communities as a result of floods and fires?

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.