Question 1

Which of the following wholesalers never take actual possession of the goods?

Accepted Answer

A) Drop shippers 
B) Cash-and-carry wholesalers 
C) Truck jobbers 
D) Mail-order wholesalers 
E) Rack jobbers 
A) Drop shippers 
B) Cash-and-carry wholesalers 
C) Truck jobbers 
D) Mail-order wholesalers 
E) Rack jobbers A

Question 2

The primary function of most wholesalers is to

Accepted Answer

A) support the needs of the manufacturers and provide them with market information. 
B) provide for the unique needs of the individual retailers buying their merchandise. 
C) provide information system tracking of inventory for the ultimate consumer. 
D) perform physical distribution of products from manufacturers to retailers. 
E) develop and share database information about customers. 
A) support the needs of the manufacturers and provide them with market information. 
B) provide for the unique needs of the individual retailers buying their merchandise. 
C) provide information system tracking of inventory for the ultimate consumer. 
D) perform physical distribution of products from manufacturers to retailers. 
E) develop and share database information about customers. D

Question 3

Store atmospherics are used to create emotional effects that enhance the probability of purchasing.

Accepted Answer

A) True 
 B)False  True

Question 4

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Accepted Answer

A) True 
 B)False

Question 5

Within the same franchising organization, all franchisees pay the same amount for the same services.

Accepted Answer

A) True 
 B)False

Question 6

Drop shippers

Accepted Answer

A) take title to but not physical possession of the goods. 
B) do not take title to or physical possession of the goods. 
C) take title to and physical possession of the goods. 
D) do not take title to but take physical possession of the goods. 
E) are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves. 
A) take title to but not physical possession of the goods. 
B) do not take title to or physical possession of the goods. 
C) take title to and physical possession of the goods. 
D) do not take title to but take physical possession of the goods. 
E) are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Question 7

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Accepted Answer

A) Warehouse showroom 
B) Warehouse club 
C) Catalog showroom 
D) Category killer 
E) Hypermarket 
A) Warehouse showroom 
B) Warehouse club 
C) Catalog showroom 
D) Category killer 
E) Hypermarket

Question 8

Calhoun Produce, a ____, takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold.

Accepted Answer

A) manufacturer's agent 
B) selling agent 
C) commission broker 
D) commission merchant 
E) selling broker 
A) manufacturer's agent 
B) selling agent 
C) commission broker 
D) commission merchant 
E) selling broker

Question 9

New store formats and advances in _______________ are making the retail environment highly dynamic and competitive.

Accepted Answer

A) e-commerce 
B) inventory management 
C) product styles and quality 
D) shopping mall configurations 
E) information technology 
A) e-commerce 
B) inventory management 
C) product styles and quality 
D) shopping mall configurations 
E) information technology

Question 10

Warehouse showrooms are able to sell products at low prices by passing some of their marketing functions on to consumers.

Accepted Answer

A) True 
 B)False

Question 11

The primary advantage of franchising is the complete control the franchisee has over the business.

Accepted Answer

A) True 
 B)False

Question 12

General-line wholesalers are a type of full-service merchant wholesaler.

Accepted Answer

A) True 
 B)False

Question 13

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

Accepted Answer

A) the marketing concept. 
B) the wheel of retailing. 
C) retail positioning. 
D) targeted retailing. 
E) scrambled merchandising. 
A) the marketing concept. 
B) the wheel of retailing. 
C) retail positioning. 
D) targeted retailing. 
E) scrambled merchandising.

Question 14

Appliances are an example of a major product line commonly carried by discount stores.

Accepted Answer

A) True 
 B)False

Question 15

Direct selling, direct marketing, and vending machines are all examples of

Accepted Answer

A) producing. 
B) advertising. 
C) promoting. 
D) retailing. 
E) wholesaling. 
A) producing. 
B) advertising. 
C) promoting. 
D) retailing. 
E) wholesaling.

Question 16

Which of the following is not a factor used to classify wholesalers?

Accepted Answer

A) Whether the wholesaler is owned by the producer 
B) Whether the wholesaler takes title to the products it handles 
C) The range of services offered by the wholesaler 
D) The price range of the products carried by the wholesaler 
E) The breadth and depth of the product lines carried by the wholesaler 
A) Whether the wholesaler is owned by the producer 
B) Whether the wholesaler takes title to the products it handles 
C) The range of services offered by the wholesaler 
D) The price range of the products carried by the wholesaler 
E) The breadth and depth of the product lines carried by the wholesaler

Question 17

Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?

Accepted Answer

A) Store atmosphere 
B) Scrambled merchandising 
C) Retail positioning 
D) Store image 
E) Location 
A) Store atmosphere 
B) Scrambled merchandising 
C) Retail positioning 
D) Store image 
E) Location

Question 18

Victor knows that if he decides to buy a franchise, he will most likely have to supply

Accepted Answer

A) management know-how and labor. 
B) buildings and daily operations. 
C) marketing assistance and management know-how. 
D) a percentage of total sales and expertise. 
E) labor and daily operations. 
A) management know-how and labor. 
B) buildings and daily operations. 
C) marketing assistance and management know-how. 
D) a percentage of total sales and expertise. 
E) labor and daily operations.

Question 19

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Accepted Answer

A) functional wholesalers. 
B) commission wholesalers. 
C) hands-off intermediaries. 
D) contract negotiators. 
E) functional middlemen. 
A) functional wholesalers. 
B) commission wholesalers. 
C) hands-off intermediaries. 
D) contract negotiators. 
E) functional middlemen.

Question 20

With respect to retailing, what is the "party plan"?

Accepted Answer

A) A sales representative has a party at her home to demonstrate products to a group of friends and associates. 
B) A party is set up that demonstrates a product and provides free samples of the product to all in attendance. 
C) An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc. until a sufficient number of people are reached. 
D) A store has a special sale that resembles a party, and those who come are asked to buy the featured products. 
E) A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products. 
A) A sales representative has a party at her home to demonstrate products to a group of friends and associates. 
B) A party is set up that demonstrates a product and provides free samples of the product to all in attendance. 
C) An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc. until a sufficient number of people are reached. 
D) A store has a special sale that resembles a party, and those who come are asked to buy the featured products. 
E) A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.

Which of the following wholesalers never take actual possession of the goods?

The primary function of most wholesalers is to

Store atmospherics are used to create emotional effects that enhance the probability of purchasing.

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Within the same franchising organization, all franchisees pay the same amount for the same services.

Drop shippers

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Calhoun Produce, a ____, takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold.

New store formats and advances in _______________ are making the retail environment highly dynamic and competitive.

Warehouse showrooms are able to sell products at low prices by passing some of their marketing functions on to consumers.

The primary advantage of franchising is the complete control the franchisee has over the business.

General-line wholesalers are a type of full-service merchant wholesaler.

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

Appliances are an example of a major product line commonly carried by discount stores.

Direct selling, direct marketing, and vending machines are all examples of

Which of the following is not a factor used to classify wholesalers?

Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?

Victor knows that if he decides to buy a franchise, he will most likely have to supply

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

With respect to retailing, what is the "party plan"?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 15: Retailing, Direct Marketing and Wholesaling

Which of the following wholesalers never take actual possession of the goods?

The primary function of most wholesalers is to

Store atmospherics are used to create emotional effects that enhance the probability of purchasing.

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Within the same franchising organization, all franchisees pay the same amount for the same services.

Drop shippers

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Calhoun Produce, a ____, takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold.

New store formats and advances in _______________ are making the retail environment highly dynamic and competitive.

Warehouse showrooms are able to sell products at low prices by passing some of their marketing functions on to consumers.

The primary advantage of franchising is the complete control the franchisee has over the business.

General-line wholesalers are a type of full-service merchant wholesaler.

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

Appliances are an example of a major product line commonly carried by discount stores.

Direct selling, direct marketing, and vending machines are all examples of

Which of the following is not a factor used to classify wholesalers?

Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?

Victor knows that if he decides to buy a franchise, he will most likely have to supply

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

With respect to retailing, what is the "party plan"?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters