Question 1

Which of the following is not an advantage of franchising for the franchisee?

Accepted Answer

A) The franchisee can capitalize on the business experience of others. 
B) When problems arise, the franchisee can obtain guidance and advice from the franchiser. 
C) Franchised outlets are usually more successful than independently owned businesses with respect to long-term survival. 
D) The franchisee can participate in national promotional campaigns sponsored by the franchiser. 
E) The franchisee gives up a certain amount of control when participating in a franchise agreement. 
A) The franchisee can capitalize on the business experience of others. 
B) When problems arise, the franchisee can obtain guidance and advice from the franchiser. 
C) Franchised outlets are usually more successful than independently owned businesses with respect to long-term survival. 
D) The franchisee can participate in national promotional campaigns sponsored by the franchiser. 
E) The franchisee gives up a certain amount of control when participating in a franchise agreement.

Question 2

Lucas is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and automatic vending, which are all examples of ____ retailing.

Accepted Answer

A) off-premise 
B) portfolio 
C) nonstore 
D) off-price 
E) direct 
A) off-premise 
B) portfolio 
C) nonstore 
D) off-price 
E) direct

Question 3

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n)

Accepted Answer

A) niche retailer. 
B) department store. 
C) specialty retailer. 
D) superstore. 
E) category killer. 
A) niche retailer. 
B) department store. 
C) specialty retailer. 
D) superstore. 
E) category killer.

Question 4

Specialty retailers carry a broad product mix with deep product lines.

Accepted Answer

A) True 
 B)False

Question 5

You are a highly-respected, retail executive with a Fortune 500 company, and you have been asked to speak at the upcoming annual meeting of the Professionals in Retail Association. You have been asked to talk about changes taking place in retail and the keys to success in this new retailing environment. Which of the following statements about retail would you want to incorporate into your speech? ​

Accepted Answer

A) Retailers are no longer the critical link between producers and ultimate consumers because they no longer provide the environment for exchanges to occur between these parties. 
B) The key to success is to have a strong customer focus, and provide good service, product quality and innovation for your customers. 
C) New store formats have not been significantly impacted by technology. 
D) Retailers are finding that it is more profitable to limit their target markets to domestic markets primarily instead of pursuing global opportunities. 
E) Traditional retailing has only been marginally impacted by the Internet. 
A) Retailers are no longer the critical link between producers and ultimate consumers because they no longer provide the environment for exchanges to occur between these parties. 
B) The key to success is to have a strong customer focus, and provide good service, product quality and innovation for your customers. 
C) New store formats have not been significantly impacted by technology. 
D) Retailers are finding that it is more profitable to limit their target markets to domestic markets primarily instead of pursuing global opportunities. 
E) Traditional retailing has only been marginally impacted by the Internet.

Question 6

A shopping center containing a Macy's, Sears, and JC Penney as well as dozens of specialty shops, restaurants, and entertainment is most likely a

Accepted Answer

A) regional shopping center. 
B) neighborhood shopping center. 
C) community shopping center. 
D) complete business district. 
E) lifestyle shopping center. 
A) regional shopping center. 
B) neighborhood shopping center. 
C) community shopping center. 
D) complete business district. 
E) lifestyle shopping center.

Question 7

Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to

Accepted Answer

A) party-plan retailing. 
B) franchising. 
C) vending. 
D) corporate chain retailing. 
E) off-price retailing. 
A) party-plan retailing. 
B) franchising. 
C) vending. 
D) corporate chain retailing. 
E) off-price retailing.

Question 8

What wholesaling activities do selling agents and brokers perform?

Accepted Answer

​
Selling agents market either all of a

Question 9

Sophia is the new marketing manager for a new line of laptop, MP3, and smart phone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market . After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted on the telephone, called _____, and instead use _____, a type of nonstore retailing.

Accepted Answer

A) e-marketing; specialty marketing 
B) direct-response marketing; vending 
C) telemarketing; vending 
D) direct-selling; online retailing 
E) telemarketing; specialty marketing 
A) e-marketing; specialty marketing 
B) direct-response marketing; vending 
C) telemarketing; vending 
D) direct-selling; online retailing 
E) telemarketing; specialty marketing

Question 10

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone. Advo Systems illustrates which of the following methods of selling retail products?

Accepted Answer

A) Direct-response marketing 
B) Party plan 
C) Catalog marketing 
D) Specialty retailing 
E) Direct selling 
A) Direct-response marketing 
B) Party plan 
C) Catalog marketing 
D) Specialty retailing 
E) Direct selling

Question 11

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone, through the mail, or online. Chadwick's is primarily a(n)

Accepted Answer

A) online retailer. 
B) direct seller. 
C) catalog marketer. 
D) direct-response marketer. 
E) specialty retailer. 
A) online retailer. 
B) direct seller. 
C) catalog marketer. 
D) direct-response marketer. 
E) specialty retailer.

Question 12

Walmart, Macy's, Nordstrom's, and Toys "R" Us are examples of

Accepted Answer

A) manufacturers. 
B) merchant wholesalers. 
C) end-users. 
D) agents. 
E) retailers. 
A) manufacturers. 
B) merchant wholesalers. 
C) end-users. 
D) agents. 
E) retailers.

Question 13

When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ____ builds.

Accepted Answer

A) discount stores 
B) category killers 
C) specialty retailers 
D) warehouse clubs 
E) department stores 
A) discount stores 
B) category killers 
C) specialty retailers 
D) warehouse clubs 
E) department stores

Question 14

Mail-order wholesalers are limited-function wholesalers who sell through catalogs to retailers and organizational customers.

Accepted Answer

A) True 
 B)False

Question 15

In contrast to industrial products, consumer products are often purchased because of

Accepted Answer

A) economic planning. 
B) necessity. 
C) prior planning. 
D) social influences. 
E) rational needs. 
A) economic planning. 
B) necessity. 
C) prior planning. 
D) social influences. 
E) rational needs.

Question 16

Which of the following best describes wholesalers?

Accepted Answer

A) Organizations that buy products from producers and sell them to retailers. 
B) Individuals or organizations that purchase products and then resell them to other businesses and consumers. 
C) Organizations or individuals who buy products for resale to government, reseller, producer, and institutional users. 
D) Organizations or entities that buy products from government, reseller, and producer users and sell them to customers in bulk. 
E) Companies that make products that have a general appeal and are resold to retailers for a profit. 
A) Organizations that buy products from producers and sell them to retailers. 
B) Individuals or organizations that purchase products and then resell them to other businesses and consumers. 
C) Organizations or individuals who buy products for resale to government, reseller, producer, and institutional users. 
D) Organizations or entities that buy products from government, reseller, and producer users and sell them to customers in bulk. 
E) Companies that make products that have a general appeal and are resold to retailers for a profit.

Question 17

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

Accepted Answer

A) telemarketing. 
B) direct-response marketing. 
C) television home shopping. 
D) direct selling. 
E) catalog marketing. 
A) telemarketing. 
B) direct-response marketing. 
C) television home shopping. 
D) direct selling. 
E) catalog marketing.

Question 18

What is a store's image, and how does it affect retailing strategy decisions?

Accepted Answer

Atmospherics, the physical elements in a

Question 19

A cash-and-carry wholesaler provides transportation, delivers products directly to customers, and places products on the retailer's shelves.

Accepted Answer

A) True 
 B)False

Question 20

Nordstrom, Macy's, and JCPenney are all considered

Accepted Answer

A) department stores. 
B) discount stores. 
C) off-price retailers. 
D) specialty retailers. 
E) category killers. 
A) department stores. 
B) discount stores. 
C) off-price retailers. 
D) specialty retailers. 
E) category killers.

Which of the following is not an advantage of franchising for the franchisee?

Lucas is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and automatic vending, which are all examples of ____ retailing.

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n)

Specialty retailers carry a broad product mix with deep product lines.

A shopping center containing a Macy's, Sears, and JC Penney as well as dozens of specialty shops, restaurants, and entertainment is most likely a

What wholesaling activities do selling agents and brokers perform?

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone. Advo Systems illustrates which of the following methods of selling retail products?

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone, through the mail, or online. Chadwick's is primarily a(n)

Walmart, Macy's, Nordstrom's, and Toys "R" Us are examples of

When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ____ builds.

Mail-order wholesalers are limited-function wholesalers who sell through catalogs to retailers and organizational customers.

In contrast to industrial products, consumer products are often purchased because of

Which of the following best describes wholesalers?

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

What is a store's image, and how does it affect retailing strategy decisions?

A cash-and-carry wholesaler provides transportation, delivers products directly to customers, and places products on the retailer's shelves.

Nordstrom, Macy's, and JCPenney are all considered

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 15: Retailing, Direct Marketing and Wholesaling

Which of the following is not an advantage of franchising for the franchisee?

Lucas is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and automatic vending, which are all examples of ____ retailing.

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n)

Specialty retailers carry a broad product mix with deep product lines.

A shopping center containing a Macy's, Sears, and JC Penney as well as dozens of specialty shops, restaurants, and entertainment is most likely a

What wholesaling activities do selling agents and brokers perform?

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone. Advo Systems illustrates which of the following methods of selling retail products?

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone, through the mail, or online. Chadwick's is primarily a(n)

Walmart, Macy's, Nordstrom's, and Toys "R" Us are examples of

When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ____ builds.

Mail-order wholesalers are limited-function wholesalers who sell through catalogs to retailers and organizational customers.

In contrast to industrial products, consumer products are often purchased because of

Which of the following best describes wholesalers?

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

What is a store's image, and how does it affect retailing strategy decisions?

A cash-and-carry wholesaler provides transportation, delivers products directly to customers, and places products on the retailer's shelves.

Nordstrom, Macy's, and JCPenney are all considered

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters