Question 1

Some purchasing by consumers is an end in itself-for example, when it is done to escape boredom.

Accepted Answer

A) True 
 B)False

Question 2

By using Johnson Wholesale Co. for its distribution needs, the Apex Production has a distinct competitive advantage because the services performed by Johnson allow Apex to

Accepted Answer

A) provide quality merchandise to consumers. 
B) focus on increasing production capacity. 
C) focus on increasing working capital. 
D) reduce manufacturing costs to retailers. 
E) focus on producing products that meet consumers' needs. 
A) provide quality merchandise to consumers. 
B) focus on increasing production capacity. 
C) focus on increasing working capital. 
D) reduce manufacturing costs to retailers. 
E) focus on producing products that meet consumers' needs.

Question 3

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes?

Accepted Answer

A) Supermarkets 
B) Convenience stores 
C) Discount stores 
D) Department stores 
E) Specialty stores 
A) Supermarkets 
B) Convenience stores 
C) Discount stores 
D) Department stores 
E) Specialty stores

Question 4

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

Accepted Answer

Full-service wholesalers perform the wid

Question 5

Fiona is employed by Hallmark Cards, Inc., where her responsibilities include maintaining displays of greeting cards in drugstores and discount stores. Her daily activities include straightening the cards, pulling outdated or slow sellers, and installing new cards. Fiona is called a(n) _____.

Accepted Answer

A) specialty-line wholesalers. 
B) full-service stockers. 
C) in-store maintainers. 
D) assemblers. 
E) rack jobbers. 
A) specialty-line wholesalers. 
B) full-service stockers. 
C) in-store maintainers. 
D) assemblers. 
E) rack jobbers.

Question 6

Store ABC is a retailer that sells brand name and private brand products at low prices. It is a self-service store. Which of the following is true about Store ABC? ​

Accepted Answer

A) It is a convenience store 
B) It is a department store 
C) It is a discount store 
D) It is a superstore 
E) It is a warehouse club 
A) It is a convenience store 
B) It is a department store 
C) It is a discount store 
D) It is a superstore 
E) It is a warehouse club

Question 7

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Lynn's job is best described as a

Accepted Answer

A) rack jobber. 
B) drop shipper. 
C) general merchandise wholesaler. 
D) cash-and-carry wholesaler. 
E) truck jobber. 
A) rack jobber. 
B) drop shipper. 
C) general merchandise wholesaler. 
D) cash-and-carry wholesaler. 
E) truck jobber.

Question 8

Which of the following offers the widest product mixes and the deepest product lines?

Accepted Answer

A) Category killer 
B) Outlet mall 
C) Traditional business district 
D) Community shopping center 
E) Superregional shopping center 
A) Category killer 
B) Outlet mall 
C) Traditional business district 
D) Community shopping center 
E) Superregional shopping center

Question 9

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

Accepted Answer

A) True 
 B)False

Question 10

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

Accepted Answer

A) store atmosphere. 
B) location. 
C) retail positioning. 
D) store image. 
E) the wheel of retailing. 
A) store atmosphere. 
B) location. 
C) retail positioning. 
D) store image. 
E) the wheel of retailing.

Question 11

Scenario 15.2 Use the following to answer the questions.Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2. The move to sell Land's End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality, in part due to the functional and psychological picture in the consumer's mind of Sears' stores. This picture is called the ____ of Sears.

Accepted Answer

A) store location 
B) atmospherics 
C) product depth 
D) store image 
E) interior persona 
A) store location 
B) atmospherics 
C) product depth 
D) store image 
E) interior persona

Question 12

Selling agents perform every wholesaling activity except

Accepted Answer

A) transporting goods. 
B) setting prices. 
C) financing the products. 
D) taking title to products. 
E) inventory control. 
A) transporting goods. 
B) setting prices. 
C) financing the products. 
D) taking title to products. 
E) inventory control.

Question 13

Agents and brokers perform more functions than limited-service wholesalers.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a full-service merchant wholesaler?

Accepted Answer

A) Cash-and-carry wholesaler 
B) General merchandise wholesaler 
C) Drop shipper 
D) Mail-order wholesaler 
E) Truck wholesaler 
A) Cash-and-carry wholesaler 
B) General merchandise wholesaler 
C) Drop shipper 
D) Mail-order wholesaler 
E) Truck wholesaler

Question 15

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Accepted Answer

A) On-site wholesalers 
B) Cash-and-carry wholesalers 
C) Rack jobbers 
D) Truck wholesalers 
E) Drop shippers 
A) On-site wholesalers 
B) Cash-and-carry wholesalers 
C) Rack jobbers 
D) Truck wholesalers 
E) Drop shippers

Question 16

Stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

Accepted Answer

A) category killers. 
B) off-price retailers. 
C) specialty retailers. 
D) hypermarkets. 
E) discount retailers. 
A) category killers. 
B) off-price retailers. 
C) specialty retailers. 
D) hypermarkets. 
E) discount retailers.

Question 17

The use of wholesalers permits producers to concentrate on developing and manufacturing products that match consumers' wants.

Accepted Answer

A) True 
 B)False

Question 18

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Accepted Answer

A) discount 
B) traditional 
C) specialty 
D) non-store 
E) home-delivery 
A) discount 
B) traditional 
C) specialty 
D) non-store 
E) home-delivery

Question 19

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?

Accepted Answer

A) Drop shipper 
B) General-line 
C) Truck 
D) Cash-and-carry 
E) Specialty-line 
A) Drop shipper 
B) General-line 
C) Truck 
D) Cash-and-carry 
E) Specialty-line

Question 20

Scenario 15.2 Use the following to answer the questions.Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.​
-Refer to Scenario 15.2. In comparison to Lands' End, Sears has a product mix that is most likely

Accepted Answer

A) wider but not deeper. 
B) deeper but not wider. 
C) wider and deeper. 
D) narrower and deeper. 
E) narrower, but not deeper. 
A) wider but not deeper. 
B) deeper but not wider. 
C) wider and deeper. 
D) narrower and deeper. 
E) narrower, but not deeper.

Some purchasing by consumers is an end in itself-for example, when it is done to escape boredom.

By using Johnson Wholesale Co. for its distribution needs, the Apex Production has a distinct competitive advantage because the services performed by Johnson allow Apex to

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes?

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

Fiona is employed by Hallmark Cards, Inc., where her responsibilities include maintaining displays of greeting cards in drugstores and discount stores. Her daily activities include straightening the cards, pulling outdated or slow sellers, and installing new cards. Fiona is called a(n) _____.

Store ABC is a retailer that sells brand name and private brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Lynn's job is best described as a

Which of the following offers the widest product mixes and the deepest product lines?

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

Selling agents perform every wholesaling activity except

Agents and brokers perform more functions than limited-service wholesalers.

Which of the following is a full-service merchant wholesaler?

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

The use of wholesalers permits producers to concentrate on developing and manufacturing products that match consumers' wants.

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 15: Retailing, Direct Marketing and Wholesaling

Some purchasing by consumers is an end in itself-for example, when it is done to escape boredom.

By using Johnson Wholesale Co. for its distribution needs, the Apex Production has a distinct competitive advantage because the services performed by Johnson allow Apex to

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes?

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

Fiona is employed by Hallmark Cards, Inc., where her responsibilities include maintaining displays of greeting cards in drugstores and discount stores. Her daily activities include straightening the cards, pulling outdated or slow sellers, and installing new cards. Fiona is called a(n) _____.

Store ABC is a retailer that sells brand name and private brand products at low prices. It is a self-service store. Which of the following is true about Store ABC? ​

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Lynn's job is best described as a

Which of the following offers the widest product mixes and the deepest product lines?

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

Selling agents perform every wholesaling activity except

Agents and brokers perform more functions than limited-service wholesalers.

Which of the following is a full-service merchant wholesaler?

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

The use of wholesalers permits producers to concentrate on developing and manufacturing products that match consumers' wants.

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Store ABC is a retailer that sells brand name and private brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?