Question 1

Off-price retailers and category killers are both

Accepted Answer

A) specialty retailers. 
B) discount stores. 
C) showrooms. 
D) general merchandisers. 
E) department stores. 
A) specialty retailers. 
B) discount stores. 
C) showrooms. 
D) general merchandisers. 
E) department stores.

Question 2

Many cities are revitalizing their downtown areas by bringing in new retail establishments. They are building new civic structures, passing ordinances that encourage the restoration of historic buildings, and developing mixed-use structures that include retail, residential, and other uses. These areas are best described as

Accepted Answer

A) neighborhood shopping centers. 
B) community shopping centers. 
C) traditional shopping centers. 
D) traditional business districts. 
E) free-standing structures. 
A) neighborhood shopping centers. 
B) community shopping centers. 
C) traditional shopping centers. 
D) traditional business districts. 
E) free-standing structures.

Question 3

Compared with other types of retailers, department stores compete mainly on the basis of

Accepted Answer

A) customer services. 
B) low prices. 
C) a very deep assortment of a few specific products. 
D) high sales volume. 
E) catalog sales. 
A) customer services. 
B) low prices. 
C) a very deep assortment of a few specific products. 
D) high sales volume. 
E) catalog sales.

Question 4

In franchising, which of the following is not a benefit that the franchiser gains?

Accepted Answer

A) The franchiser can gain more rapid product distribution. 
B) The franchiser can acquire capital more quickly for expanding production. 
C) The franchiser gains more control over how the franchisees operate the establishments. 
D) The franchiser benefits from the fact that franchisees tend to be highly motivated to succeed, which in turn leads to higher sales and higher royalties. 
E) All of these are benefits for the franchiser. 
A) The franchiser can gain more rapid product distribution. 
B) The franchiser can acquire capital more quickly for expanding production. 
C) The franchiser gains more control over how the franchisees operate the establishments. 
D) The franchiser benefits from the fact that franchisees tend to be highly motivated to succeed, which in turn leads to higher sales and higher royalties. 
E) All of these are benefits for the franchiser.

Question 5

Self-service, general merchandise stores such as Kmart are known as

Accepted Answer

A) discount stores. 
B) warehouse showrooms. 
C) catalog showrooms. 
D) superstores. 
E) specialty retailers. 
A) discount stores. 
B) warehouse showrooms. 
C) catalog showrooms. 
D) superstores. 
E) specialty retailers.

Question 6

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

Accepted Answer

A) superstores 
B) supermarkets 
C) specialty stores 
D) department stores 
E) category killers 
A) superstores 
B) supermarkets 
C) specialty stores 
D) department stores 
E) category killers

Question 7

The primary product offered by the department stores is convenience.

Accepted Answer

A) True 
 B)False

Question 8

Discuss the advantages and disadvantages of catalog marketing.

Accepted Answer

​
In catalog marketing, an organization

Question 9

A franchise is an arrangement in which a supplier grants dealers the right to sell products in exchange for some type of consideration.

Accepted Answer

A) True 
 B)False

Question 10

Identify and describe three kinds of specialty stores.

Accepted Answer

Speciality retailers are of three types:

Question 11

What is the primary difference between an agent and a broker?

Accepted Answer

A) An agent gets compensated based on commission while a broker generally charges fees for his services. 
B) A broker works only for a seller whereas an agent can represent a buyer or a seller. 
C) An agent represents a company on a permanent basis while a broker is employed temporarily. 
D) An agent has much more extensive knowledge about the products he deals with than a broker does. 
E) Brokers have long-term relationships with their customers while an agent's relationships are generally short-lived. 
A) An agent gets compensated based on commission while a broker generally charges fees for his services. 
B) A broker works only for a seller whereas an agent can represent a buyer or a seller. 
C) An agent represents a company on a permanent basis while a broker is employed temporarily. 
D) An agent has much more extensive knowledge about the products he deals with than a broker does. 
E) Brokers have long-term relationships with their customers while an agent's relationships are generally short-lived.

Question 12

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a

Accepted Answer

A) full-service wholesaler. 
B) full-price wholesaler. 
C) rack jobber. 
D) cash-and-carry wholesaler. 
E) technical wholesaler. 
A) full-service wholesaler. 
B) full-price wholesaler. 
C) rack jobber. 
D) cash-and-carry wholesaler. 
E) technical wholesaler.

Question 13

Andrea owns and operates a small novelty store that sells home décor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ____ for the survival of her business.

Accepted Answer

A) drop shippers 
B) truck wholesalers 
C) rack jobbers 
D) specialty-line wholesalers 
E) cash-and-carry wholesalers 
A) drop shippers 
B) truck wholesalers 
C) rack jobbers 
D) specialty-line wholesalers 
E) cash-and-carry wholesalers

Question 14

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?

Accepted Answer

A) Location 
B) Production depth 
C) Product mix 
D) Scrambled merchandising 
E) Retail positioning 
A) Location 
B) Production depth 
C) Product mix 
D) Scrambled merchandising 
E) Retail positioning

Question 15

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Accepted Answer

A) Supermarket 
B) Superstore 
C) Hypermarket 
D) Discount store 
E) Department store 
A) Supermarket 
B) Superstore 
C) Hypermarket 
D) Discount store 
E) Department store

Question 16

Limited-service wholesalers provide only some marketing services and specialize in a few functions.

Accepted Answer

A) True 
 B)False

Question 17

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a

Accepted Answer

A) general-line wholesaler. 
B) selling agent. 
C) commission merchant. 
D) manufacturers' agent. 
E) broker. 
A) general-line wholesaler. 
B) selling agent. 
C) commission merchant. 
D) manufacturers' agent. 
E) broker.

Question 18

Direct selling is the most expensive form of retailing.

Accepted Answer

A) True 
 B)False

Question 19

A manufacturer-owned operation that provides services usually associated with agents is a

Accepted Answer

A) facilitating agency. 
B) wholesaler. 
C) sales office. 
D) sales branch. 
E) public warehouse. 
A) facilitating agency. 
B) wholesaler. 
C) sales office. 
D) sales branch. 
E) public warehouse.

Question 20

What type of shopping center usually consists of several small convenience and specialty stores?

Accepted Answer

A) Specialty 
B) Regional 
C) Neighborhood 
D) Convenience 
E) Community 
A) Specialty 
B) Regional 
C) Neighborhood 
D) Convenience 
E) Community

Off-price retailers and category killers are both

Compared with other types of retailers, department stores compete mainly on the basis of

In franchising, which of the following is not a benefit that the franchiser gains?

Self-service, general merchandise stores such as Kmart are known as

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

The primary product offered by the department stores is convenience.

Discuss the advantages and disadvantages of catalog marketing.

A franchise is an arrangement in which a supplier grants dealers the right to sell products in exchange for some type of consideration.

Identify and describe three kinds of specialty stores.

What is the primary difference between an agent and a broker?

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a

Andrea owns and operates a small novelty store that sells home décor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ____ for the survival of her business.

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Limited-service wholesalers provide only some marketing services and specialize in a few functions.

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a

Direct selling is the most expensive form of retailing.

A manufacturer-owned operation that provides services usually associated with agents is a

What type of shopping center usually consists of several small convenience and specialty stores?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 15: Retailing, Direct Marketing and Wholesaling

Off-price retailers and category killers are both

Compared with other types of retailers, department stores compete mainly on the basis of

In franchising, which of the following is not a benefit that the franchiser gains?

Self-service, general merchandise stores such as Kmart are known as

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

The primary product offered by the department stores is convenience.

Discuss the advantages and disadvantages of catalog marketing.

A franchise is an arrangement in which a supplier grants dealers the right to sell products in exchange for some type of consideration.

Identify and describe three kinds of specialty stores.

What is the primary difference between an agent and a broker?

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a

Andrea owns and operates a small novelty store that sells home décor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ____ for the survival of her business.

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Limited-service wholesalers provide only some marketing services and specialize in a few functions.

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a

Direct selling is the most expensive form of retailing.

A manufacturer-owned operation that provides services usually associated with agents is a

What type of shopping center usually consists of several small convenience and specialty stores?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters