Exam 15: Retailing, Direct Marketing and Wholesaling

Less than half of all goods are exchanged through wholesaling institutions.

Discuss the role of merchant wholesalers. When is a producer most likely to use them?

Typical limited-service wholesalers are rack jobbers, truck wholesalers, specialty-line wholesalers, and cash-and-carry wholesalers.

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Two years ago, the private equity firm you are the general partner of purchased a portfolio of regional shopping centers in Texas. The shopping centers have performed well, but not as well as you would like. So, you have decided to convert them to superregional shopping centers in an effort to boost their profits. Which of the following marketing-related steps will you need to take in order to affect this transformation? ​

What are the three types of nonstore retailing, and what are some examples of each?

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area. He takes title to the hardware and assumes all risks associated with ownership. Martin is a

Specialty retailing is a form of selling by description in that buyers usually do not see the actual product until it arrives.

What are the primary advantages and disadvantages of a franchise arrangement for a franchisee?

Supermarkets, discount stores, and hypermarkets can all be classified as

Walmart has its own fleet of trucks and works directly with producers to take care of the ordering, delivery, and handling of goods. In addition, Walmart works directly with suppliers through its advanced system of inventory control and data processing. Walmart is

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

Wholesalers do not engage in selling to reseller, government, or institutional users.

Wholesalers perform marketing functions only for the retailers below them in the channel of distribution.

Cash-and-carry wholesalers draw most of their customers from large retailers and industrial firms.

Distribution of all goods requires wholesaling activities, whether or not a wholesaling institution is involved.

Scenario 15.2 Use the following to answer the questions.Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers. -Refer to Scenario 15.2. By locating in the Sears' stores, Lands' End can do all of the following, except