Exam 15: Retailing, Direct Marketing and Wholesaling

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform physical distribution activities more efficiently than a producer.

Factory outlet stores exist to compete with traditional retailers.

____ provide an effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve.

Scenario 15.1 Use the following to answer the questions.Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 15.1. The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls in order to capture walk-by traffic. If the restaurants' primary focus was to obtain customers who are walking by, they would definitely not want which of the following locations?

Agents represent either buyers or sellers on a temporary basis.

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

Retailers form an important link in the marketing channel because they are both marketers and customers.

What type of retailers are the primary competitors for specialty retailers?

Wholesalers rarely handle credit for retailers and producers.

Chandra has extensive contacts in the real estate business and brings together buyers and sellers. Although she assumes no risks, she can offer specialized knowledge about real estate. Chandra is a

In Cara's hometown, there is a mall with a small Sears store, a Macy's department store, a couple of fast food restaurants, a few specialty shops, and some convenience stores. The mall features seasonal sidewalks sales and boat shows. This mall is most likely a ____ shopping center.

With respect to inventory, wholesalers can help retailers with all of the following except

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

In what ways do retailers add value to products?

The three major types of nonstore retailing are

A large retailer selling food and most routinely purchased consumer products is a

Wholesaling involves all transactions in which products are bought for resale, for use in making other products, or for general business operations.

Most factory outlet shopping centers seek to locate in prime retail, metropolitan areas.

A narrow product mix with a deep product line would most likely be carried by

After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in which they have been shopping. They are most likely in a