Exam 15: Retailing, Direct Marketing and Wholesaling

Thad works for a company that markets all of Celetron's products. Thad's company acts as the marketing department for Celetron, performing all marketing functions without actually taking title to the goods. Thad's company is a

Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or individual would be classified as a

General-merchandise wholesalers are full-service merchant wholesalers who carry only a few product lines.

An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a

What type of retailing began with Montgomery Ward in the late 1800s?

___________________permits products to be easily demonstrated and allows for sufficient time to make viewers well informed about the products.

The selling of merchandise outside the confines of actual facilities is generally called

Which of the following services would a wholesaler least likely provide to a manufacturer?

Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a

A functional and psychological picture in the consumer's mind of a retail store is called

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

A limited-line wholesaler would be expected to carry a ____ product mix.​

Franchisees do not pay to use the franchiser's name.

A general-merchandise retailer offers

You represent a group of investors who are exploring alternatives for entering the retailing business. Many of these investors have significant past experience working for other retailing companies and they realize the retailing business is very competitive. They also realize there is a high failure rate for startups in this industry. They ask you recommend a retailing strategy that would meet the following criteria: $\bullet$ No storefront would be needed $\bullet$ No personal selling would be needed $\bullet$ No traditional store operating expenses are necessary $\bullet$ Customers can place orders via the Internet, telephone or mail $\bullet$ Low operating expenses and limited customer service required Which of following retailing strategy are you going to recommend they use? ​

Shopping centers include

Why is a store's location one of the most important strategic retailing decisions?

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except

You are conducting a business startup workshop sponsored by the Small Business Administration. The workshop attendees are all aspiring business owners who are excited and fearful about the prospect of starting their own business. Early in the workshop, you asked the attendees to complete a questionnaire about their major concerns in starting a new business. The majority of the respondents indicated their biggest concerns were limited capital and lack of business experience.Based on these concerns, which of the following business strategies do you think would be most appropriate for these workshop attendees? ​