Question 1

What are some of the common price-related ethical issues?

Accepted Answer

A) Misleading advertising and predatory pricing 
B) Additional discounts and price fixing 
C) Not disclosing the full price and value-pricing 
D) Predatory pricing and price fixing 
E) Loss leaders and deceptive pricing 
A) Misleading advertising and predatory pricing 
B) Additional discounts and price fixing 
C) Not disclosing the full price and value-pricing 
D) Predatory pricing and price fixing 
E) Loss leaders and deceptive pricing D

Question 2

Codes of conduct (ethics) must be detailed enough to take every situation into account.

Accepted Answer

A) True 
 B)False  False

Question 3

If a person is rewarded for developing a deceptive advertisement, he or she probably will not engage in such behavior in the future.

Accepted Answer

A) True 
 B)False  False

Question 4

Open communication and coaching on ethical issues are essential to nurturing ethical conduct in marketing.

Accepted Answer

A) True 
 B)False

Question 5

Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.

Accepted Answer

A) True 
 B)False

Question 6

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Accepted Answer

A) True 
 B)False

Question 7

Tasha recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, paperclips, and note pads, and they frequently made personal long-distance calls on company phones. Tasha observes that employees do not engage in such practices at her new company. What Tasha sees is best described as a difference in

Accepted Answer

A) significant others. 
B) profit objectives. 
C) corporate culture. 
D) legal climate. 
E) corporate goals. 
A) significant others. 
B) profit objectives. 
C) corporate culture. 
D) legal climate. 
E) corporate goals.

Question 8

​The Board of Directors of a company is responsible for determining, articulating and communicating the values and standards of the business, and for ensuring that the policies, procedures and controls in place act to support, rather than hinder, ethical values throughout the business.Which one of the following corporate elements and characteristics can the Board of Directors influence the most to ensure that the organization has an ethical culture?

Accepted Answer

A) Individual factors 
B) Personal values 
C) Employee integrity 
D) Individual beliefs 
E) Procedures and controls for oversight 
A) Individual factors 
B) Personal values 
C) Employee integrity 
D) Individual beliefs 
E) Procedures and controls for oversight

Question 9

Which of the following statements about codes of conduct is true?

Accepted Answer

A) All publicly-traded companies have formal codes of conduct. 
B) Most large corporations have formal codes of conduct. 
C) Codes of conduct are unnecessary for small- and medium-sized companies. 
D) Approximately half of large companies have formal codes of conduct. 
E) Very few companies have formal codes of conduct, but most have informal codes. 
A) All publicly-traded companies have formal codes of conduct. 
B) Most large corporations have formal codes of conduct. 
C) Codes of conduct are unnecessary for small- and medium-sized companies. 
D) Approximately half of large companies have formal codes of conduct. 
E) Very few companies have formal codes of conduct, but most have informal codes.

Question 10

The RedCap Corporation is committed to social responsibility. It is looking for a new shipping partner and has found LogiSpec, one that seems to be perfect since it employs individuals with disabilities, contributes a portion of profit to the local school system, and allows its employees to work on flex-time. RedCap is very interested in LogiSpec's attention to social responsibility. However, its pricing is almost 12% higher than other shippers RedCap is considering. The fact that RedCaps' decision has to balance the company's desire for social responsibility and investors' desires for profits is an example of a(n) ____ responsibility.

Accepted Answer

A) ethical 
B) legal 
C) cost 
D) philanthropic 
E) economic 
A) ethical 
B) legal 
C) cost 
D) philanthropic 
E) economic

Question 11

According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

Accepted Answer

A) be heard. 
B) choose. 
C) be informed. 
D) safety. 
E) listen. 
A) be heard. 
B) choose. 
C) be informed. 
D) safety. 
E) listen.

Question 12

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Accepted Answer

A) True 
 B)False

Question 13

It is possible to improve ethical behavior in an organization by

Accepted Answer

A) changing the employees' individual moral philosophies. 
B) increasing legislation aimed at unethical practices. 
C) decentralizing authority and responsibilities in the firm. 
D) offering ethics awareness training for managers and professionals in the organization. 
E) improving the organization's ethical standards and eliminating unethical persons. 
A) changing the employees' individual moral philosophies. 
B) increasing legislation aimed at unethical practices. 
C) decentralizing authority and responsibilities in the firm. 
D) offering ethics awareness training for managers and professionals in the organization. 
E) improving the organization's ethical standards and eliminating unethical persons.

Question 14

The right to be informed means that consumers should be treated fairly when they complain to marketers about their products.

Accepted Answer

A) True 
 B)False

Question 15

Under President Kennedy's consumer bill of rights, consumers must have access and opportunity to review all relevant information about a product before buying it.

Accepted Answer

A) True 
 B)False

Question 16

Marketing ethics

Accepted Answer

A) refers to laws and regulations that govern marketing. 
B) refers to principles and standards that define acceptable conduct in marketing. 
C) maximizes an organization's positive impact and minimizes its negative impact on society. 
D) is most important for advertising agencies. 
E) applies well-defined rules for appropriate marketing behavior. 
A) refers to laws and regulations that govern marketing. 
B) refers to principles and standards that define acceptable conduct in marketing. 
C) maximizes an organization's positive impact and minimizes its negative impact on society. 
D) is most important for advertising agencies. 
E) applies well-defined rules for appropriate marketing behavior.

Question 17

If an ethical (or social responsibility) issue can withstand open discussion and result in agreements or limited debate, it is not really an ethical (or social responsibility) issue.

Accepted Answer

A) True 
 B)False

Question 18

Which one of the following statements about codes of conduct (ethics) is false?

Accepted Answer

A) They are formalized rules and standards that describe what a company expects of its employees. 
B) They must be detailed enough to take into account many possible situations. 
C) They encourage ethical behavior by eliminating opportunities for unethical behavior because employees know what is expected of them. 
D) They help marketers deal with marketing issues by prescribing and limiting certain activities. 
E) Top management must provide leadership in implementing codes of ethics. 
A) They are formalized rules and standards that describe what a company expects of its employees. 
B) They must be detailed enough to take into account many possible situations. 
C) They encourage ethical behavior by eliminating opportunities for unethical behavior because employees know what is expected of them. 
D) They help marketers deal with marketing issues by prescribing and limiting certain activities. 
E) Top management must provide leadership in implementing codes of ethics.

Question 19

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Accepted Answer

A) Marketing manager 
B) Marketing employee 
C) Product manager 
D) Chief executive officer 
E) Vice president of marketing research 
A) Marketing manager 
B) Marketing employee 
C) Product manager 
D) Chief executive officer 
E) Vice president of marketing research

Question 20

Consumerism is

Accepted Answer

A) the efforts of independent individuals, groups, and organizations to protect the rights of consumers. 
B) President John F. Kennedy's consumer bill of rights. 
C) marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. 
D) the right to be informed. 
E) the specific development, pricing, promotion, and distribution of products that do not harm the environment. 
A) the efforts of independent individuals, groups, and organizations to protect the rights of consumers. 
B) President John F. Kennedy's consumer bill of rights. 
C) marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. 
D) the right to be informed. 
E) the specific development, pricing, promotion, and distribution of products that do not harm the environment.

What are some of the common price-related ethical issues?

Codes of conduct (ethics) must be detailed enough to take every situation into account.

If a person is rewarded for developing a deceptive advertisement, he or she probably will not engage in such behavior in the future.

Open communication and coaching on ethical issues are essential to nurturing ethical conduct in marketing.

Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Which of the following statements about codes of conduct is true?

According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

It is possible to improve ethical behavior in an organization by

The right to be informed means that consumers should be treated fairly when they complain to marketers about their products.

Under President Kennedy's consumer bill of rights, consumers must have access and opportunity to review all relevant information about a product before buying it.

Marketing ethics

If an ethical (or social responsibility) issue can withstand open discussion and result in agreements or limited debate, it is not really an ethical (or social responsibility) issue.

Which one of the following statements about codes of conduct (ethics) is false?

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Consumerism is

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 4: Social Responsibility and Ethics in Marketing

What are some of the common price-related ethical issues?

Codes of conduct (ethics) must be detailed enough to take every situation into account.

If a person is rewarded for developing a deceptive advertisement, he or she probably will not engage in such behavior in the future.

Open communication and coaching on ethical issues are essential to nurturing ethical conduct in marketing.

Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Which of the following statements about codes of conduct is true?

According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

It is possible to improve ethical behavior in an organization by

The right to be informed means that consumers should be treated fairly when they complain to marketers about their products.

Under President Kennedy's consumer bill of rights, consumers must have access and opportunity to review all relevant information about a product before buying it.

Marketing ethics

If an ethical (or social responsibility) issue can withstand open discussion and result in agreements or limited debate, it is not really an ethical (or social responsibility) issue.

Which one of the following statements about codes of conduct (ethics) is false?

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Consumerism is

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters