Question 1

​The way to deal with ethical issues is proactively

Accepted Answer

A) right before the problem is made public 
B) after the problem has received extensive media attention 
C) immediately after the problem is discovered 
D) when lawsuits are brought against the company 
E) during the strategic planning process 
A) right before the problem is made public 
B) after the problem has received extensive media attention 
C) immediately after the problem is discovered 
D) when lawsuits are brought against the company 
E) during the strategic planning process

Question 2

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Accepted Answer

A) the organizations' ethical climate 
B) the federal government 
C) various self-regulating bodies 
D) governmental agencies 
E) the industry leaders' ethics 
A) the organizations' ethical climate 
B) the federal government 
C) various self-regulating bodies 
D) governmental agencies 
E) the industry leaders' ethics

Question 3

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

Accepted Answer

A) True 
 B)False

Question 4

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

Accepted Answer

A) Job descriptions 
B) Ethics clauses 
C) Behavior contracts 
D) Codes of conduct 
E) Ethics contracts 
A) Job descriptions 
B) Ethics clauses 
C) Behavior contracts 
D) Codes of conduct 
E) Ethics contracts

Question 5

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

Accepted Answer

A) True 
 B)False

Question 6

​A _______________ orientation helps to redefine the marketers' focus by encouraging them to broadly considering those entities most impacted by the marketers' actions. Those entities include; employees, suppliers, regulators, shareholders, customers, and the community.

Accepted Answer

A) shareholder value 
B) profit 
C) market 
D) stakeholder 
E) compliance 
A) shareholder value 
B) profit 
C) market 
D) stakeholder 
E) compliance

Question 7

If other persons within an organization approve of an activity and the activity is legal but not customary in the industry, the activity is probably both ethical and socially responsible.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about social responsibility is correct?

Accepted Answer

A) Social responsibility dimensions do not include philanthropic concerns. 
B) Social responsibility does not deal with the total effect of all marketing decisions on society. 
C) Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. 
D) Social responsibility dimensions do not include economic concerns. 
E) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders. 
A) Social responsibility dimensions do not include philanthropic concerns. 
B) Social responsibility does not deal with the total effect of all marketing decisions on society. 
C) Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. 
D) Social responsibility dimensions do not include economic concerns. 
E) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

Question 9

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

Accepted Answer

A) True 
 B)False

Question 10

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use.

Accepted Answer

A) Promotion-related 
B) Distribution 
C) Corporate 
D) Product-related 
E) Safety 
A) Promotion-related 
B) Distribution 
C) Corporate 
D) Product-related 
E) Safety

Question 11

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Accepted Answer

A) community relations. 
B) cause-related marketing 
C) sustainability marketing. 
D) strategic philanthropy. 
E) consumerism. 
A) community relations. 
B) cause-related marketing 
C) sustainability marketing. 
D) strategic philanthropy. 
E) consumerism.

Question 12

Although openness is not the solution to ethics issues, it does create trust and facilitates learning relationships.

Accepted Answer

A) True 
 B)False

Question 13

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

Accepted Answer

A) a promotion-related ethical issue has been created. 
B) the purchasing agent is free to accept the bribe without consequences. 
C) an ethical issue primarily related to the pricing of products exists. 
D) there is an ethical dilemma for the purchasing agent that is product related. 
E) no ethical issue exists under these circumstances. 
A) a promotion-related ethical issue has been created. 
B) the purchasing agent is free to accept the bribe without consequences. 
C) an ethical issue primarily related to the pricing of products exists. 
D) there is an ethical dilemma for the purchasing agent that is product related. 
E) no ethical issue exists under these circumstances.

Question 14

​________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment waits if rules are violated.

Accepted Answer

A) Mission statements 
B) Corporate objectives 
C) Human resources policies 
D) Codes of conduct 
E) Compensation plans 
A) Mission statements 
B) Corporate objectives 
C) Human resources policies 
D) Codes of conduct 
E) Compensation plans

Question 15

Who of the following is a famous consumer activist?

Accepted Answer

A) Ralph Nader 
B) Upton Sinclair 
C) Benjamin Franklin 
D) Abraham Maslow 
E) Adam Smith 
A) Ralph Nader 
B) Upton Sinclair 
C) Benjamin Franklin 
D) Abraham Maslow 
E) Adam Smith

Question 16

Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?

Accepted Answer

A) Donating money to help fight illiteracy of both adults and children 
B) Having employees volunteer at a charity of their choice two hours a week 
C) Giving a portion of its profits in August to support charter schools 
D) Offering discounts to large corporations on their office supplies 
E) Providing low-income families with school supplies and computer training 
A) Donating money to help fight illiteracy of both adults and children 
B) Having employees volunteer at a charity of their choice two hours a week 
C) Giving a portion of its profits in August to support charter schools 
D) Offering discounts to large corporations on their office supplies 
E) Providing low-income families with school supplies and computer training

Question 17

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities.

Accepted Answer

A) legal 
B) ethical 
C) economic 
D) philanthropic 
E) strategic 
A) legal 
B) ethical 
C) economic 
D) philanthropic 
E) strategic

Question 18

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Accepted Answer

A) legal 
B) society 
C) philanthropic 
D) economic 
E) ethical 
A) legal 
B) society 
C) philanthropic 
D) economic 
E) ethical

Question 19

Provide an overview of important social responsibility issues in marketing, and indicate their impact on marketing decisions.

Accepted Answer

Two major categories of social responsib

Question 20

____ is (are) most likely to improve ethical behavior in a marketing organization.

Accepted Answer

A) Hiring goal-directed employees 
B) Allowing employees to follow their own ethical standards 
C) Encouraging employees to identify ethical issues and to decide what is right 
D) Obeying the law and accepting all other behavior 
E) Eliminating unethical individuals and improving the organization's ethical standards 
A) Hiring goal-directed employees 
B) Allowing employees to follow their own ethical standards 
C) Encouraging employees to identify ethical issues and to decide what is right 
D) Obeying the law and accepting all other behavior 
E) Eliminating unethical individuals and improving the organization's ethical standards

The way to deal with ethical issues is proactively

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

A _______________ orientation helps to redefine the marketers' focus by encouraging them to broadly considering those entities most impacted by the marketers' actions. Those entities include; employees, suppliers, regulators, shareholders, customers, and the community.

If other persons within an organization approve of an activity and the activity is legal but not customary in the industry, the activity is probably both ethical and socially responsible.

Which of the following statements about social responsibility is correct?

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use.

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Although openness is not the solution to ethics issues, it does create trust and facilitates learning relationships.

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment waits if rules are violated.

Who of the following is a famous consumer activist?

Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities.

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Provide an overview of important social responsibility issues in marketing, and indicate their impact on marketing decisions.

____ is (are) most likely to improve ethical behavior in a marketing organization.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 4: Social Responsibility and Ethics in Marketing

​The way to deal with ethical issues is proactively

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

​A _______________ orientation helps to redefine the marketers' focus by encouraging them to broadly considering those entities most impacted by the marketers' actions. Those entities include; employees, suppliers, regulators, shareholders, customers, and the community.

If other persons within an organization approve of an activity and the activity is legal but not customary in the industry, the activity is probably both ethical and socially responsible.

Which of the following statements about social responsibility is correct?

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use.

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Although openness is not the solution to ethics issues, it does create trust and facilitates learning relationships.

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

​________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment waits if rules are violated.

Who of the following is a famous consumer activist?

Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities.

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Provide an overview of important social responsibility issues in marketing, and indicate their impact on marketing decisions.

____ is (are) most likely to improve ethical behavior in a marketing organization.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

The way to deal with ethical issues is proactively

A _______________ orientation helps to redefine the marketers' focus by encouraging them to broadly considering those entities most impacted by the marketers' actions. Those entities include; employees, suppliers, regulators, shareholders, customers, and the community.

________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment waits if rules are violated.