Exam 4: Social Responsibility and Ethics in Marketing

Marketing ethics goes beyond legal issues, although ethical disputes must sometimes be resolved in court.

Home Depot's synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both social initiatives and its business goals is an example of

People learn values and principles through socialization by family members, social groups, religion, and formal education.

All of the following are factors that influence the ethical decision-making process except

Scenario 4.2 Use the following to answer the questions.WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. -Refer to Scenario 4.2. Silk Soymilk's use of organic, non-genetically modified soybeans in its product is an example of

Scenario 4.1 Use the following to answer the questions.Hershey Foods was founded in the nineteenth century by Milton Hershey, who had a strong ethical value system⎯always show integrity, be honest, and respect others. Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment. He also founded the Milton Hershey School, operating today as a cost-free, private home and school dedicated to helping children with social needs and limited resources. The company also focuses on environmental issues, such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps. Hershey Foods has an ethics compliance program that includes a code of ethics and training, guidelines for handling legal and ethical issues, an 800 number for assistance with ethical issues, and support from supervisors and human resource managers in dealing with ethical issues. However, in the last few years, Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor. While Hershey is the largest chocolate candy producer in America, it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1. The criticism of Hershey's sourcing for chocolate is an example of ____, while the potential use of child labor to produce Hershey products impacts its level of commitment to ______.

​You are a member of the North American region's sales team at a major technology company in New Haven, Connecticut. It is yearend, and there is a mad rush going on to make sure sales targets are met. One of your team members suggests to you that he can quickly boost his sales numbers by calling a friend and asking him put through an order today, then cancel the order next week before it ships.You question whether this is ethical, but you need to hit your numbers for the month so you go along with the tactic any way.This is an example of

Companies should promote individuals prone to misconduct to management positions.

According to some environmentalists, what are the three types of products that all products should be reduced to?

One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability?

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior. Which of the following statements about ethical decision making is true?

Raleigh Wood Products produces hardwood flooring, paneling, and other furniture-grade components. Raleigh Wood traditionally has ground up its wood waste to make mulch, however, it has been brought to Raleigh's attention that there are chemicals from the paint and coloring process that may be harmful to the water table. Raleigh has now been looking for ways to use its wood waste other than in mulch. Environmentalists would likely

According to President Kennedy's consumer bill of rights, the right to choose means that

It is possible to improve ethical behavior in an organization by eliminating unethical persons and improving the organization's ethical standards.

According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Carrie, a new salesperson for Brenham Foods, calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This is an example of how ____ influences ethical decision making.

Bridgewater, Inc. produces its industrial components in several developing countries outside the United States. The majority of Bridgewater's customers are in the U.S. and Canada. One of Bridgewater's customers is Craft Care, who uses Bridgewater components in the production of child car seats. Recently, there was a recall of Craft Care's car seats due to serious injuries, which the company has traced back to Bridgewater's components. If Bridgewater knew about the faulty components, but failed to notify Craft Care, it would have been engaging in unethical behavior with regard to which of the following marketing issue areas?

The Transportation Division of the GE Corporation is located in a small city which has limited economic growth at this time. Due to the condition of the local school system, GE contributed $2 million to repair and revive it, stating that GE believed in education for the community. This action would imply that GE is in which level of the pyramid of social responsibility?

​Marketers resolve ethical issues based on their experiences and what they learn from others in the organization. The outcome of this learning process depends upon _____________________, opportunity for unethical behavior, and exposure to others who behave ethically or unethically.This is an example of

Scenario 4.2 Use the following to answer the questions.WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. -Refer to Scenario 4.2. Silk Soymilk's parent company, WhiteWave Foods, is currently operating at the ____ level of the social responsibility pyramid.