Exam 4: Social Responsibility and Ethics in Marketing

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

As a firm fulfills its basic economic responsibilities, it must simultaneously

Kaitlyn understands that even small businesses like her local catering business have certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know?

Which of the following statements is false?

Ethical choices in business situations are most often made

Define and describe the importance of social responsibility in marketing.

Product testing for reliability and quality helps to ensure a consumer's right to

Marketing ethics concerns the impact of an organization's decisions on society, whereas social responsibility relates to individual decisions.

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Top management sets the ethical tone for the entire organization.

​The Federal Drug Administration (FDA) has established the following requirements relating to the ingredients labelling on food products: $\bullet$ Labels must be placed on the product in a location most likely to be seen by the consumer. $\bullet$ Labels must include quantity of and type of ingredients included in the food product. $\bullet$ Labels must be printed in a specific font size.Regarding these requirements, which one of the following statements is correct?

How can a code of conduct encourage ethical behavior in an organization?

Instead of addressing the question ____, many environmentalists and marketers believe the question should be ____.

What is the major difference between social responsibility and marketing ethics?

A bribe offered to benefit an organization is generally considered acceptable.

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure the ____ reflects the organization's values, beliefs and norms.

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Marketing ethics and social responsibility mean the same thing.