Exam 4: Social Responsibility and Ethics in Marketing

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called

As a media buyer for the Angelo Agency, Philip knows that no one ever checks to see if his phone calls are business related or personal. With regard to ethical behavior, this situation relates most closely to

In a classroom discussion, Jacob agrees with Marcie that consumers generally want biodegradable beverage cups. However, he says that businesses in that industry must evaluate whether

Discuss the difference between social responsibility, ethics, and sustainability in marketing.

Amanda believes that the corporate culture at her company is best conveyed in informal ways. What are some informal ways that corporate culture is most likely to be expressed?

Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics. Angela's action would most likely be called

​A recent business news publication ran an article titled, "Starbucks Brews a Win-Win for Baristas, Employers". The article discussed recent initiatives implemented by the company that are proving to be very positive for the company and the baristas working in its coffee shops.This article is an example of

Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Ethical standards for acceptable conduct for a company should

Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better salaries for those who bend the rules. Justin's company seems to allow ____ for unethical behavior.

There is no evidence that being socially responsible and ethical is worthwhile.

Scenario 4.1 Use the following to answer the questions.Hershey Foods was founded in the nineteenth century by Milton Hershey, who had a strong ethical value system⎯always show integrity, be honest, and respect others. Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment. He also founded the Milton Hershey School, operating today as a cost-free, private home and school dedicated to helping children with social needs and limited resources. The company also focuses on environmental issues, such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps. Hershey Foods has an ethics compliance program that includes a code of ethics and training, guidelines for handling legal and ethical issues, an 800 number for assistance with ethical issues, and support from supervisors and human resource managers in dealing with ethical issues. However, in the last few years, Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor. While Hershey is the largest chocolate candy producer in America, it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free -Refer to Scenario 4.1. Hershey and its employees benefit in many ways from its strong ethics compliance program. Which of the following is not one of the benefits of such a program?