Exam 4: Social Responsibility and Ethics in Marketing

​The Ben & Jerry's Foundation mission statement reads as follows: ​ "The mission of the Ben & Jerry's Foundation is to engage Ben & Jerry's employees to give back to our Vermont communities; and to support grassroots activism and community organizing for social and environmental justice around the county." ​ Which one of the following statements most closely describes the social responsibility role of the Ben & Jerry's Foundation?

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as

It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.

Several mothers in Atlanta wanted to get the message to their city government that they were not happy with the nutritional quality of the food the city's school system served their children, especially at the current cost for a lunch. One of the mothers suggested they organize a protest at City Hall to get the lawmakers' attention. Another mother in the group suggested they all use their smart phones to go on Twitter and let others know the time and date of the protest. This small group was surprised at the number of other parents who were equally concerned about the food program, and so this small group decided to organize a flash mob. Over two hundred people showed up in a flash mob in front of City Hall - many of them with signs and banners. These mothers and other individuals are engaging in

Product-related ethical issues arise when marketers

Socially responsible business practices have provided all of the following benefits except

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.

Discuss some of the important ethical issues in marketing.

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n)

Four dimensions of social responsibility are economic, legal, ethical, and philanthropic.

How would marketers most likely benefit from the consumer's right to be heard?

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to

According to the consumer bill of rights, the right to be informed means that

At his new job, Carlos notices that everyone places high values on their families and each others' families, birthdays are always celebrated, and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done. Everyone is very relaxed and friendly. Carlos has made several observations about the

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

Priya knows that her company has a formal code of conduct, but she does not see this code being equally and consistently applied to all employees. Priya believes that this sporadic enforcement of the formal code only enhances the ____ for committing unethical acts.

​The Reputation Institute rates the social responsibility of the largest global corporations in the world. They assign a proprietary CSR rating to each company based surveys of 47,000 consumers worldwide.In a recent annual ranking, Microsoft Corporation was ranked #1 for social responsibility. Regarding the ranking, the following is a quote from Microsoft's Senior Director of Citizenship and Public Affairs: ​ "I think this is really a testament to our employees worldwide and the difference they make in their local communities. While we have a small Citizenship team here at the corporate level, we have Citizenship Leads across the globe and they work daily in collaboration with a wide range of stakeholders on a range of issues important to local communities." ​ Which of the following terms best describes Microsoft's approach to corporate social responsibility?

Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in 2 days. This example illustrates the positive consequences of

A marketing ethics issue likely exists when