Exam 4: Social Responsibility and Ethics in Marketing

What are some ways to determine if an activity is ethical or socially responsible?

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to ____ most applies to these commercials.

According to research, only a small percentage of consumers have a more positive opinion of an organization when it supports causes they care about.

Describe the factors that influence the ethical decision-making process and identify ways to improve ethical decisions in marketing.

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

Price fixing, predatory pricing, and failure to disclose the full price associated with a purchase are pricing activities that do not result in ethical issues.

If Starbucks were to donate 5 percent of every coffee purchase to shelters for victims of domestic abuse for one month, this would be an example of

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy's program address?

At times, large retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ____ related ethical issue.

Who drafted the Consumer Bill of Rights?

Define marketing citizenship and describe the impact of its dimensions on organizations.

According to the text, marketing ethics refers to principles and standards that define

Distribution-related ethical issues arise when marketers

As far as prices are concerned, environmentalists believe prices should

Which of the following statements about implementing an ethics and legal compliance program is false?

Employees, coworkers, or superiors do not influence the ethical decision-making process.

Pressures to substitute inferior materials to reduce costs may result in product-related issues.

To resolve a social responsibility issue, it is helpful to check with concerned consumer groups and industry or specific company policy regarding the activity.

When marketing activities deviate from accepted standards, the exchange process can break down, resulting in customer dissatisfaction, lack of trust, and lawsuits.

Scenario 4.1 Use the following to answer the questions.Hershey Foods was founded in the nineteenth century by Milton Hershey, who had a strong ethical value system⎯always show integrity, be honest, and respect others. Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment. He also founded the Milton Hershey School, operating today as a cost-free, private home and school dedicated to helping children with social needs and limited resources. The company also focuses on environmental issues, such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps. Hershey Foods has an ethics compliance program that includes a code of ethics and training, guidelines for handling legal and ethical issues, an 800 number for assistance with ethical issues, and support from supervisors and human resource managers in dealing with ethical issues. However, in the last few years, Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor. While Hershey is the largest chocolate candy producer in America, it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1. Milton Hershey contributed resources to the community to improve the overall quality of life for consumers, employees, and the community in general. This reflected his ____ responsibility.