Exam 10: Digital Marketing and Social Networking

The attrition rate for digital media channels is

Many people now seek recommendations from social media friends before conducting other kinds of searches.

Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

Control refers to the customer's ability to access information on the Internet with simple clicks on a keyboard.

Accessibility refers to a customer's ability to access information about products, such as colors, prices, and reviews.

A new trend in video marketing is the use of amateur filmmakers.

​New information technologies such as social media represent a tremendous opportunity because they ______________ while significantly ______________.

Julie likes to read the blog connected to the fashion editors at Vogue Magazine. While Julie likes to read the blog, she does not actually create any content herself. Julie would be called a(n)____ with regard to the Vogue blog.

Which of the following refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers usingdigital media and digital marketing.

Walgreen's has set up a website that enables customers to converse with the company and communicate their needs and wants. This is an example of a(n) ____ website.

____ uses the Internet, mobile, and interactive channels to develop communication and exchanges with customers.

​______________ can be ideas and creative materials, songs, movies, books, electronics that are developed to educate or entertain.

Social networking sites are useful for large business, but are not financially feasible for small businesses.

Electronic media that function using digital codes are called

Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration. Management wants to build excitement and anticipation for the event. Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?

Digital media have created opportunities for companies to

The ability of a marketer to identify customers before they make a purchase is called

While social networks can be used to target customers, it is still easier to target precise consumer groups using traditional marketing media.

____ are those consumers who construct their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis.