Question 1

Twitter is useful for communications between friends, but not for communications between businesses and customers.

Accepted Answer

A) True 
 B)False

Question 2

Of the online user segments in The Social Technographics Profile, the largest group in most countries is

Accepted Answer

A) Creators 
B) Critics 
C) Collectors 
D) Joiners 
E) Spectators 
A) Creators 
B) Critics 
C) Collectors 
D) Joiners 
E) Spectators

Question 3

____ are computer-based online simulated environments that involve participants.

Accepted Answer

A) Wikis 
B) Virtual realities 
C) Podcasts 
D) Blogs 
E) Photo-sharing 
A) Wikis 
B) Virtual realities 
C) Podcasts 
D) Blogs 
E) Photo-sharing

Question 4

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

Accepted Answer

A) accessibility 
B) control 
C) interactivity 
D) addressability 
E) connectivity 
A) accessibility 
B) control 
C) interactivity 
D) addressability 
E) connectivity

Question 5

As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed

Accepted Answer

A) in danger. 
B) under the authority of the government. 
C) in the hands of the company's competitors. 
D) in the hands of the consumer. 
E) in the hands of the stockholders. 
A) in danger. 
B) under the authority of the government. 
C) in the hands of the company's competitors. 
D) in the hands of the consumer. 
E) in the hands of the stockholders.

Question 6

​Both you and your roommate are avid Internet and social media users. You both spend about 4 hours a day interacting with the Internet. Your roommate likes post on sites like Facebook throughout the day. In fact, she is a member of just about every social media site on the Web. Your interest is more geared towards regularly communicating with any and every one via Twitter. Which of the following statements is true regarding you and your roommate's use of the Internet?

Accepted Answer

A) According to the Social Technographics Profile, you are a "Conversationalist" and your roommate is a "Joiner". 
B) According to the Social Technographics Profile, you are a "Critic" and your roommate is a "Conversationalist". 
C) According to the Social Technographics Profile, you are a "Creator" and your roommate is a "Joiner". 
D) According to the Social Technographics Profile, you are a "Spectator" and your roommate is a "Collector". 
E) According to the Social Technographics Profile, you are a "Conversationalist" and your roommate is a "Collector". 
A) According to the Social Technographics Profile, you are a "Conversationalist" and your roommate is a "Joiner". 
B) According to the Social Technographics Profile, you are a "Critic" and your roommate is a "Conversationalist". 
C) According to the Social Technographics Profile, you are a "Creator" and your roommate is a "Joiner". 
D) According to the Social Technographics Profile, you are a "Spectator" and your roommate is a "Collector". 
E) According to the Social Technographics Profile, you are a "Conversationalist" and your roommate is a "Collector".

Question 7

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.

Accepted Answer

A) True 
 B)False

Question 8

____ are more consumer-driven than traditional media.

Accepted Answer

A) Television commercials 
B) Radio spots 
C) Print ads 
D) Digital media 
E) Billboard advertisements 
A) Television commercials 
B) Radio spots 
C) Print ads 
D) Digital media 
E) Billboard advertisements

Question 9

Initiators are those consumers who generate their own media outlets, such as blogs and wikis.

Accepted Answer

A) True 
 B)False

Question 10

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

Accepted Answer

A) True 
 B)False

Question 11

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzed, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize

Accepted Answer

A) electronic media. 
B) a test market. 
C) consumer-generated marketing. 
D) new concept viewing. 
E) Fan Pages. 
A) electronic media. 
B) a test market. 
C) consumer-generated marketing. 
D) new concept viewing. 
E) Fan Pages.

Question 12

Explain the ethical issues associated with digital media.

Accepted Answer

Some of the ethical issues associated wi

Question 13

____ are web-based journals in which writers can editorialize and interact with other Internet users.

Accepted Answer

A) Bings 
B) Googles 
C) Blogs 
D) Podcasts 
E) Wikis 
A) Bings 
B) Googles 
C) Blogs 
D) Podcasts 
E) Wikis

Question 14

It is not unusual for Joiners to be members of several social networking sites at once.

Accepted Answer

A) True 
 B)False

Question 15

Almost any traditional promotional event can be enhanced or replaced by digital media.

Accepted Answer

A) True 
 B)False

Question 16

One trend that has caused consumer-generated information to gain importance is

Accepted Answer

A) the recession. 
B) the globalization of companies. 
C) the increase in store brands. 
D) the increase of consumers using digital media to publicize their own product reviews. 
E) the increase in consumer buying power. 
A) the recession. 
B) the globalization of companies. 
C) the increase in store brands. 
D) the increase of consumers using digital media to publicize their own product reviews. 
E) the increase in consumer buying power.

Question 17

Commentators are people who comment on blogs or post ratings and reviews.

Accepted Answer

A) True 
 B)False

Question 18

When consumers conduct an online product information search, corporate-generated content appears more credible than consumer messages.

Accepted Answer

A) True 
 B)False

Question 19

Redbox has established outlets in the simulated environment of Second Life. Your ____ is able to rent a movie from a Redbox.

Accepted Answer

A) clone 
B) avatar 
C) pet 
D) Q 
E) dynasty 
A) clone 
B) avatar 
C) pet 
D) Q 
E) dynasty

Question 20

Anyone who becomes a member of social networking sites is a Collector.

Accepted Answer

A) True 
 B)False

Twitter is useful for communications between friends, but not for communications between businesses and customers.

Of the online user segments in The Social Technographics Profile, the largest group in most countries is

____ are computer-based online simulated environments that involve participants.

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.

____ are more consumer-driven than traditional media.

Initiators are those consumers who generate their own media outlets, such as blogs and wikis.

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzed, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize

Explain the ethical issues associated with digital media.

____ are web-based journals in which writers can editorialize and interact with other Internet users.

It is not unusual for Joiners to be members of several social networking sites at once.

Almost any traditional promotional event can be enhanced or replaced by digital media.

One trend that has caused consumer-generated information to gain importance is

Commentators are people who comment on blogs or post ratings and reviews.

When consumers conduct an online product information search, corporate-generated content appears more credible than consumer messages.

Redbox has established outlets in the simulated environment of Second Life. Your ____ is able to rent a movie from a Redbox.

Anyone who becomes a member of social networking sites is a Collector.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 10: Digital Marketing and Social Networking

Twitter is useful for communications between friends, but not for communications between businesses and customers.

Of the online user segments in The Social Technographics Profile, the largest group in most countries is

____ are computer-based online simulated environments that involve participants.

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.

____ are more consumer-driven than traditional media.

Initiators are those consumers who generate their own media outlets, such as blogs and wikis.

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzed, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize

Explain the ethical issues associated with digital media.

____ are web-based journals in which writers can editorialize and interact with other Internet users.

It is not unusual for Joiners to be members of several social networking sites at once.

Almost any traditional promotional event can be enhanced or replaced by digital media.

One trend that has caused consumer-generated information to gain importance is

Commentators are people who comment on blogs or post ratings and reviews.

When consumers conduct an online product information search, corporate-generated content appears more credible than consumer messages.

Redbox has established outlets in the simulated environment of Second Life. Your ____ is able to rent a movie from a Redbox.

Anyone who becomes a member of social networking sites is a Collector.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters