Exam 10: Digital Marketing and Social Networking

Anyone who becomes a member of Twitter, Facebook, or other social networking sites is a

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

____ is a popular photosharing site on the Internet.

Lady Gaga is on a concert tour and has decided to hold a contest for tonight's event. The first ten people to answer a riddle by calling a local phone number will receive free tickets to the show and back-stage passes. Which social networking site would be the best for Lady Gaga to broadcast information about this contest?

​The birth of the Internet unleased a smorgasbord of new digital marketing opportunities for the modern-day marketer. The marketer is now only limited by his ability to grasp and utilize all the tools and techniques of digital marketing. On the other hand, consumers now demand more information faster than before. This challenge is complicated by the fact that different consumers use social media in different ways. According to the Social Technographics Profile, _____________ are those consumers who develop their own social media outlets. Whereas, ______________ are consumers who gather and organize social media content generated by others.

How have digital media and social networking changed the consumer's buying behavior?

Some companies use ____ as internal tools for teams working on a project requiring lots of documentation.

People who comment on blogs or post ratings and reviews are known as Critics.

E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.

KFC has restaurants in Mexico where Inactives make up the majority of the online population. To match their marketing efforts with the characteristics of the population, KFC should

In what ways can a company use YouTube to its advantage?

Someone who generates his or her own media outlets, such as podcasts and blogs, is known as a Creator.

Sony launched an online campaign that prompted people to visit the Sony website. In order to evaluate the success of the campaign, Sony should

____ involves the use of digital networks to provide linkages between information providers and users.

Crate and Barrel uses ____ to market themselves visually by displaying snapshots of company events, staff, and products.

Addressability represents the ultimate expression of the marketing concept.

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.

It is unusual for consumers to be members of several social networking sites at once.

Interactivity allows customers to express their needs and wants directly to the firm in response to its marketing communications.

Explain the concept "push-pull" when referring to digital marketing as a new distribution channel.