The Internet Makes It Possible for the Marketer to Communicate

The Internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the Internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's newfound power via the Internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media marketing differs from traditional marketing in which of the following ways?

A) Interactivity
B) Scalability
C) Reliability
D) Sensitivity
E) Convertibility

Correct Answer:

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