Exam 3: The Marketing Environment

The FTC can issue a cease-and-desist order, which is an injunction to

People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

​At the beginning of each of your marketing strategy team meetings, each team member gives a presentation on the current status of a key force in your company's marketing environment. The following brief presentations were given by your team members: 1. John's presentation focused on the competitive forces in your industry.2. Karen's presentation focused on the internal dynamics in your company.3. Brandon's presentation focused on the political events emanating from Washington D.C.4. Susan's presentation focused on what is driving the technology changes happening in the country."5. Beverly's presentation focused on the most recent economic projections issued by the Federal Reserve Bank of New York.After reviewing the presentations, you can conclude that"

A recent U.S. Supreme Court decision has nullified federal laws that limited corporate contributions to political campaign funds for specific canidates

​What are the major forces that are referred to as sociocultural forces and how do they present marketers with both challenges and opportunities?

International Office Supplies Wholesaler charges different prices to its various customers without any legal justification. This company is in violation of the

While playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force?

After Home Depot gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called

Scenario 3.1 Use the following to answer the questions.Meyers' Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores, to see if they too were likely hit with a higher cost.The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers. The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard. The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission. -Refer to Scenario 3.1. A regular customer of Meyers Sporting Goods feels that some of its advertisements are deceptive. He responded to an ad for sale skateboards one hour after the store opened and found that none were left. Where should he file a complaint?

All marketers interpret laws and regulations conservatively and strictly to avoid violating a vague law.

During which stage of the business cycle is unemployment low and total income relatively high?

UPS is considering its distribution strategy for the next five years. As part of the strategy development, UPS is investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter and how they might use these to interface with their customers. UPS is most likely engaging in

A group of protesters carries signs encouraging people to boycott The Farmer's Market, a small grocery store in an urban area. The protesters claim that Farmer's takes unfair advantage of elderly and minority consumers by charging them as much as 20% higher prices than other locations in the suburbs. This protest is part of what we see today as the

Which of the following companies would probably be most interested in tracking discretionary income levels?

Because of overlapping areas of responsibilities of regulatory agencies, confusion and conflict regarding jurisdiction of marketing activities are common.

By the turn of the twentieth century, the population of the United States had shifted to three large racial and ethnic groups. These groups are

Which of the following acts was enacted to prevent businesses from restraining trade and monopolizing markets?

More than half of the research of technology created is paid for by

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?