Exam 14: Marketing Channels and Supply-Chain Management

Marketers of complex and expensive products such as automobiles will likely employ long channels with many knowledgeable intermediaries.

Marketing intermediaries never establish pricing policies and terms of sale.

Overall channel goals and individual channel member goals cannot be achieved together without

A manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories to tighten control over distribution of its products.

Fansteel manufactures parts used in jet engines, which it sells to companies such as Boeing. When shipping products to Boeing, Fansteel seals the parts in 8' × 8' × 40' boxes for shipping to decrease loss and damage. This method of materials handling is

Fragile products that require special handling are more likely to be distributed through

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

Freight forwarders are companies that offer several shipment methods, including rail, truck, and air service.

After direct-marketing, the next slightly longer marketing channel adds a(n)

Conflicts with the retailer may develop if the dealer decides to place too much emphasis on competing product lines.

Bonded storage means that goods will not be released until U.S. customs duties or federal or state taxes or other fees are paid.

Which of the following is most likely to be a product stocked solely by an industrial distributor?

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is

All of the following are concepts used in a just-in-time inventory management system except

The reasons a vertically integrated channel can be more effective against competition is because of all of the following except

Specialty products that require service information and are consumed over a long period of time are likely to be distributed on an exclusive basis.

Cost, speed, load flexibility, dependability, frequency, and accessibility are considered when choosing a transportation mode.

The services or responsibilities provided by some intermediaries can be eliminated effectively without causing an increase in the services or responsibilities provided by other intermediaries.

Scenario 14.1 Use the following to answer the questions.Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns. -Refer to Scenario 14.1. The Liz & Co brand is sold only at J.C. Penney's. This is an example of ____ distribution.

If a microchip in a computer at the Pentagon failed, which method of transportation would be most appropriate to use to replace the chip immediately if one could get the new chip only from New York City?