Question 1

Marketing intermediaries bridge the gap between suppliers (or producers) and buyers (or consumers).

Accepted Answer

A) True 
 B)False

Question 2

What is the primary determinant in deciding how materials will be handled?

Accepted Answer

A) Unit loading 
B) Containerization 
C) Customer preference 
D) Cost reduction 
E) Product characteristics 
A) Unit loading 
B) Containerization 
C) Customer preference 
D) Cost reduction 
E) Product characteristics

Question 3

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

Accepted Answer

A) warehousing. 
B) containerization. 
C) group storage. 
D) unit loading. 
E) mechanized handling. 
A) warehousing. 
B) containerization. 
C) group storage. 
D) unit loading. 
E) mechanized handling.

Question 4

Freight transportation companies that offer several different shipment methods are called

Accepted Answer

A) megacarriers. 
B) intermodal transporters. 
C) freight forwarders. 
D) shipping experts. 
E) superfreighters. 
A) megacarriers. 
B) intermodal transporters. 
C) freight forwarders. 
D) shipping experts. 
E) superfreighters.

Question 5

Exclusive distribution:​

Accepted Answer

A) is suitable for products consumed over a long period of time. 
B) is desirable when a special effort is important. 
C) is appropriate for convenience products. 
D) is not suitable for infrequently purchased products. 
E) is appropriate for shopping products. 
A) is suitable for products consumed over a long period of time. 
B) is desirable when a special effort is important. 
C) is appropriate for convenience products. 
D) is not suitable for infrequently purchased products. 
E) is appropriate for shopping products.

Question 6

Public warehouses are business organizations whose primary activity is providing storage and related physical distribution facilities on a rental basis to government organizations.

Accepted Answer

A) True 
 B)False

Question 7

Scenario 14.2 Use the following to answer the questions.Star Supplies, Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add two new service product lines-paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party.
-Refer to Scenario 14.2. Currently, Star is using the ____ approach to distributing its janitorial supplies to its large customers.

Accepted Answer

A) intensive 
B) just-in-time 
C) segmented 
D) outsourcing 
E) exclusive 
A) intensive 
B) just-in-time 
C) segmented 
D) outsourcing 
E) exclusive

Question 8

Order processing, inventory management, materials handling, warehousing, and transportation are the activities that define

Accepted Answer

A) wholesaling. 
B) retailing. 
C) physical distribution. 
D) channel management. 
E) drop shipping. 
A) wholesaling. 
B) retailing. 
C) physical distribution. 
D) channel management. 
E) drop shipping.

Question 9

WTA is a manufacturer of very large blades used in energy-reducing wind turbines. What is most likely the most expensive physical distribution function associated with the WTA product?

Accepted Answer

A) Warehousing of the product. 
B) Order processing for each blade. 
C) Inventory management of the product. 
D) Transportation of the product. 
E) Materials handling of the product. 
A) Warehousing of the product. 
B) Order processing for each blade. 
C) Inventory management of the product. 
D) Transportation of the product. 
E) Materials handling of the product.

Question 10

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called

Accepted Answer

A) exclusive distribution. 
B) a tying agreement. 
C) refusal to deal. 
D) contractual VMS. 
E) exclusive dealing. 
A) exclusive distribution. 
B) a tying agreement. 
C) refusal to deal. 
D) contractual VMS. 
E) exclusive dealing.

Question 11

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

Accepted Answer

A) Order processing 
B) Materials handling 
C) Transportation 
D) Warehousing 
E) Inventory management 
A) Order processing 
B) Materials handling 
C) Transportation 
D) Warehousing 
E) Inventory management

Question 12

In an administered vertical marketing system (VMS), interorganizational relationships are

Accepted Answer

A) achieved by informal coordination. 
B) formalized through contracts. 
C) combined under the ownership of a single organization. 
D) guided by legal agreements. 
E) achieved by clearly defining the obligations and rights of all channel members. 
A) achieved by informal coordination. 
B) formalized through contracts. 
C) combined under the ownership of a single organization. 
D) guided by legal agreements. 
E) achieved by clearly defining the obligations and rights of all channel members.

Question 13

Place utility is created by the customer having access to the product to use or store for future use.

Accepted Answer

A) True 
 B)False

Question 14

List the three major levels of market coverage and define each of them.

Accepted Answer

There are three levels of market coverag

Question 15

Revlon, a maker of cosmetics and skin-care products, is effectively involved in the management of its supply chain. It coordinates activities with both its suppliers and its distributors in order to produce and deliver products that its customers demand. Which of the following statements is most likely to be true about the impact of Revlon's supply-chain management?

Accepted Answer

A) Revlon demonstrates a product firm orientation which increases its competitiveness. 
B) Revlon demonstrates a market firm orientation which increases its competitiveness. 
C) Revlon demonstrates a sales firm orientation which increases its competitiveness. 
D) Revlon's supply-chain management overlaps with all of the firm's marketing functions but not its financial functions. 
E) Revlon's primary objective is to maximize efficiency in its supply-chain. 
A) Revlon demonstrates a product firm orientation which increases its competitiveness. 
B) Revlon demonstrates a market firm orientation which increases its competitiveness. 
C) Revlon demonstrates a sales firm orientation which increases its competitiveness. 
D) Revlon's supply-chain management overlaps with all of the firm's marketing functions but not its financial functions. 
E) Revlon's primary objective is to maximize efficiency in its supply-chain.

Question 16

Organizational buyers are especially partial to direct marketing channels when

Accepted Answer

A) they buy cheap materials in large quantities. 
B) they try a new product for the first time. 
C) they are filling an order for a very important customer. 
D) a modified rebuy type of decision is involved. 
E) expensive and/or complex equipment is involved. 
A) they buy cheap materials in large quantities. 
B) they try a new product for the first time. 
C) they are filling an order for a very important customer. 
D) a modified rebuy type of decision is involved. 
E) expensive and/or complex equipment is involved.

Question 17

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Accepted Answer

A) Order processing 
B) Materials handling 
C) Inventory management 
D) Transportation 
E) Warehousing 
A) Order processing 
B) Materials handling 
C) Inventory management 
D) Transportation 
E) Warehousing

Question 18

Scenario 14.2 Use the following to answer the questions.Star Supplies, Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add two new service product lines-paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party.
-Refer to Scenario 14.2. Clint's suggestion for the uniform rental service was either picking up and delivering the uniforms themselves, or contracting this to a third party. If Star decides to pick up and deliver the uniforms with its own trucks, this is an example of a(n) ____ channel. If Star contracts this action to a third party, it is called ____.

Accepted Answer

A) long; industrial distribution 
B) direct; industrial distribution 
C) long; outsourcing 
D) direct; outsourcing 
E) exclusive; outsourcing 
A) long; industrial distribution 
B) direct; industrial distribution 
C) long; outsourcing 
D) direct; outsourcing 
E) exclusive; outsourcing

Question 19

Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel

Accepted Answer

A) intermediary. 
B) captain. 
C) allocator. 
D) terminator. 
E) price leader. 
A) intermediary. 
B) captain. 
C) allocator. 
D) terminator. 
E) price leader.

Question 20

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

Accepted Answer

A) When the firm wants specialized personnel to follow up the work of the sales force 
B) When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force 
C) When only one or two channels of distribution are available for products 
D) When the sales force is large and the marketer is thinking of cutting it down 
E) When customers are highly concentrated in one geographic area 
A) When the firm wants specialized personnel to follow up the work of the sales force 
B) When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force 
C) When only one or two channels of distribution are available for products 
D) When the sales force is large and the marketer is thinking of cutting it down 
E) When customers are highly concentrated in one geographic area

Marketing intermediaries bridge the gap between suppliers (or producers) and buyers (or consumers).

What is the primary determinant in deciding how materials will be handled?

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

Freight transportation companies that offer several different shipment methods are called

Exclusive distribution:

Public warehouses are business organizations whose primary activity is providing storage and related physical distribution facilities on a rental basis to government organizations.

Order processing, inventory management, materials handling, warehousing, and transportation are the activities that define

WTA is a manufacturer of very large blades used in energy-reducing wind turbines. What is most likely the most expensive physical distribution function associated with the WTA product?

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

In an administered vertical marketing system (VMS), interorganizational relationships are

Place utility is created by the customer having access to the product to use or store for future use.

List the three major levels of market coverage and define each of them.

Organizational buyers are especially partial to direct marketing channels when

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply-Chain Management

Marketing intermediaries bridge the gap between suppliers (or producers) and buyers (or consumers).

What is the primary determinant in deciding how materials will be handled?

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

Freight transportation companies that offer several different shipment methods are called

Exclusive distribution:​

Public warehouses are business organizations whose primary activity is providing storage and related physical distribution facilities on a rental basis to government organizations.

Order processing, inventory management, materials handling, warehousing, and transportation are the activities that define

WTA is a manufacturer of very large blades used in energy-reducing wind turbines. What is most likely the most expensive physical distribution function associated with the WTA product?

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

In an administered vertical marketing system (VMS), interorganizational relationships are

Place utility is created by the customer having access to the product to use or store for future use.

List the three major levels of market coverage and define each of them.

Organizational buyers are especially partial to direct marketing channels when

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exclusive distribution: