Question 1

The notion of physical distribution is

Accepted Answer

A) speed of delivery. 
B) used only by manufacturers. 
C) the movement of products from producers to end users. 
D) primarily the wholesaler's responsibility. 
E) an assessment of distribution costs. 
A) speed of delivery. 
B) used only by manufacturers. 
C) the movement of products from producers to end users. 
D) primarily the wholesaler's responsibility. 
E) an assessment of distribution costs.

Question 2

What are the three primary tasks of order processing?

Accepted Answer

A) Order receipt, order delivery, order follow-up 
B) Order handling, inventory management, order delivery 
C) Materials handling, warehousing, order delivery 
D) Order handling, order entry, order delivery 
E) Order receipt, order checking, order delivery 
A) Order receipt, order delivery, order follow-up 
B) Order handling, inventory management, order delivery 
C) Materials handling, warehousing, order delivery 
D) Order handling, order entry, order delivery 
E) Order receipt, order checking, order delivery

Question 3

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

Accepted Answer

A) tighten its control over distribution of its products. 
B) discourage competition from other manufacturers. 
C) incorporate selective distribution. 
D) contain distribution costs. 
E) punish intermediaries for past behavior. 
A) tighten its control over distribution of its products. 
B) discourage competition from other manufacturers. 
C) incorporate selective distribution. 
D) contain distribution costs. 
E) punish intermediaries for past behavior.

Question 4

How do marketing channels increase efficiency in exchange situations?

Accepted Answer

Marketing intermediaries facilitate exch

Question 5

A marketing channel is defined as a group of individuals and organizations that

Accepted Answer

A) consumes about one-half of every dollar spent on products in the United States. 
B) directs the flow of products from producers to customers. 
C) links producers to other marketing intermediaries. 
D) takes title to products and resells them. 
E) manages transportation and warehousing functions. 
A) consumes about one-half of every dollar spent on products in the United States. 
B) directs the flow of products from producers to customers. 
C) links producers to other marketing intermediaries. 
D) takes title to products and resells them. 
E) manages transportation and warehousing functions.

Question 6

Retailers are frequently found in business product channels.

Accepted Answer

A) True 
 B)False

Question 7

Order processing is defined as

Accepted Answer

A) the receipt and transmission of sales order information. 
B) the second stage in a physical distribution system. 
C) the four main tasks. 
D) the same as order handling. 
E) electronic processing of information. 
A) the receipt and transmission of sales order information. 
B) the second stage in a physical distribution system. 
C) the four main tasks. 
D) the same as order handling. 
E) electronic processing of information.

Question 8

Marketing intermediaries can reduce the cost of exchanges.

Accepted Answer

A) True 
 B)False

Question 9

A commonly used computerized means of integrating order processing with production, inventory, accounting, and transportation is

Accepted Answer

A) web-based inventory management. 
B) just-in-time. 
C) electronic data interchange. 
D) universal product codes. 
E) activity based management. 
A) web-based inventory management. 
B) just-in-time. 
C) electronic data interchange. 
D) universal product codes. 
E) activity based management.

Question 10

All of the following products are likely to use the producer-retailer-consumer marketing channel except for _____

Accepted Answer

A) Pharmaceutical drugs 
B) U-Pick farm produce 
C) Amazon Kindle Fire 
D) Designer wedding gowns 
E) Microbrew beers 
A) Pharmaceutical drugs 
B) U-Pick farm produce 
C) Amazon Kindle Fire 
D) Designer wedding gowns 
E) Microbrew beers

Question 11

Channel conflict is necessary to facilitate efficient performance within the channel.

Accepted Answer

A) True 
 B)False

Question 12

The Limited, which produces and retails clothing products in a coordinated channel, is an example of a(n)

Accepted Answer

A) administered vertical marketing system. 
B) conventional marketing channel. 
C) channel network. 
D) contractual marketing channel. 
E) corporate vertical marketing system. 
A) administered vertical marketing system. 
B) conventional marketing channel. 
C) channel network. 
D) contractual marketing channel. 
E) corporate vertical marketing system.

Question 13

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

Accepted Answer

A) vertical and horizontal 
B) cooperative, conflicting, and integrated 
C) intensive, extensive, and exclusive 
D) selective, cooperative, and conflicting 
E) exclusive, selective, and intensive 
A) vertical and horizontal 
B) cooperative, conflicting, and integrated 
C) intensive, extensive, and exclusive 
D) selective, cooperative, and conflicting 
E) exclusive, selective, and intensive

Question 14

Garcia Wholesale Plumbing has seen its sales in the Southeast triple in the past two years. Materials handling director Barb Peterson announces plans to the board for an Atlanta facility that will combine shipments received from Garcia's 25 suppliers for nearly immediate shipment to plumbing stores and contractors in the region. This new facility would be best classified as which of the following?

Accepted Answer

A) Sales office 
B) Public warehouse 
C) Field public warehouse 
D) Distribution center 
E) Bonded warehouse 
A) Sales office 
B) Public warehouse 
C) Field public warehouse 
D) Distribution center 
E) Bonded warehouse

Question 15

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers. Discuss.

Accepted Answer

Critics accuse wholesalers of being inef

Question 16

Public warehouses do not furnish security for products being used as collateral for loans.

Accepted Answer

A) True 
 B)False

Question 17

When a single channel member manages an integrated marketing channel to achieve low-cost, efficient distribution for satisfying target markets, ____ exists.

Accepted Answer

A) a vertical marketing system 
B) horizontal channel integration 
C) channel power 
D) channel cooperation 
E) extensive distribution 
A) a vertical marketing system 
B) horizontal channel integration 
C) channel power 
D) channel cooperation 
E) extensive distribution

Question 18

You are the head of supply-chain management at a large manufacturing company in the Midwestern United States. You just returned from a series of workshops on how technology is being deployed by different companies around the world to improve their supply-chain management activities. You are excited about the prospect of increasing the use of technology in your firm. Which one of the following reasons would you use to convince your firm's CEO to invest more money in technology for supply-chain management?​

Accepted Answer

A) It will eliminate product defects in the manufacturing process. 
B) It will eliminate errors in financial reporting in the accounting department. 
C) It will significantly reduce marketing costs. 
D) It will increase the sales force's success rate in winning new customers. 
E) It will create a more effective process for matching inventory needs to manufacturing requirements. 
A) It will eliminate product defects in the manufacturing process. 
B) It will eliminate errors in financial reporting in the accounting department. 
C) It will significantly reduce marketing costs. 
D) It will increase the sales force's success rate in winning new customers. 
E) It will create a more effective process for matching inventory needs to manufacturing requirements.

Question 19

Name and define the four types of utility created by marketing channels.

Accepted Answer

Marketing channels create four types of

Question 20

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Accepted Answer

A) Gasoline 
B) Jaguar automobiles 
C) Skippy peanut butter 
D) Laundry detergent 
E) Organic foods 
A) Gasoline 
B) Jaguar automobiles 
C) Skippy peanut butter 
D) Laundry detergent 
E) Organic foods

The notion of physical distribution is

What are the three primary tasks of order processing?

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

How do marketing channels increase efficiency in exchange situations?

A marketing channel is defined as a group of individuals and organizations that

Retailers are frequently found in business product channels.

Order processing is defined as

Marketing intermediaries can reduce the cost of exchanges.

A commonly used computerized means of integrating order processing with production, inventory, accounting, and transportation is

All of the following products are likely to use the producer-retailer-consumer marketing channel except for _____

Channel conflict is necessary to facilitate efficient performance within the channel.

The Limited, which produces and retails clothing products in a coordinated channel, is an example of a(n)

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers. Discuss.

Public warehouses do not furnish security for products being used as collateral for loans.

When a single channel member manages an integrated marketing channel to achieve low-cost, efficient distribution for satisfying target markets, ____ exists.

Name and define the four types of utility created by marketing channels.

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply-Chain Management

The notion of physical distribution is

What are the three primary tasks of order processing?

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

How do marketing channels increase efficiency in exchange situations?

A marketing channel is defined as a group of individuals and organizations that

Retailers are frequently found in business product channels.

Order processing is defined as

Marketing intermediaries can reduce the cost of exchanges.

A commonly used computerized means of integrating order processing with production, inventory, accounting, and transportation is

All of the following products are likely to use the producer-retailer-consumer marketing channel except for _____

Channel conflict is necessary to facilitate efficient performance within the channel.

The Limited, which produces and retails clothing products in a coordinated channel, is an example of a(n)

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers. Discuss.

Public warehouses do not furnish security for products being used as collateral for loans.

When a single channel member manages an integrated marketing channel to achieve low-cost, efficient distribution for satisfying target markets, ____ exists.

Name and define the four types of utility created by marketing channels.

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters