Question 1

Your _____ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences.

Accepted Answer

A)  self-space 
B)  personality 
C)  demographic character 
D)  self-reference criterion (SR
C)  
E)  concept of integration 
A)  self-space 
B)  personality 
C)  demographic character 
D)  self-reference criterion (SR
C)  
E)  concept of integration

Question 2

Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Peron's company?

Accepted Answer

A)  Infrequent foreign marketing 
B)  Regular foreign marketing 
C)  No direct foreign marketing 
D)  International marketing 
E)  Global marketing 
A)  Infrequent foreign marketing 
B)  Regular foreign marketing 
C)  No direct foreign marketing 
D)  International marketing 
E)  Global marketing

Question 3

Current data says that foreign investments in the U.S. amount to ___.

Accepted Answer

A)  23.4 trillion 
B)  700 million 
C)  30 billion 
D)  350 billion 
E)  670 billion 
A)  23.4 trillion 
B)  700 million 
C)  30 billion 
D)  350 billion 
E)  670 billion

Question 4

The most effective way to control the influence of ethnocentrism and the SRC is to:

Accepted Answer

A)  reduce interaction with culturally diverse audience. 
B)  ask for feedback on every possible occasion. 
C)  recognize their effects on our behavior. 
D)  learn at least two foreign languages to understand the cultural differences. 
E)  ask for second opinion in a decision-making scenario. 
A)  reduce interaction with culturally diverse audience. 
B)  ask for feedback on every possible occasion. 
C)  recognize their effects on our behavior. 
D)  learn at least two foreign languages to understand the cultural differences. 
E)  ask for second opinion in a decision-making scenario.

Question 5

The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.

Accepted Answer

A) True 
 B)False

Question 6

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

A)  Multinational marketing 
B)  World trade 
C)  Corporate management 
D)  International marketing 
E)  Global trade 
A)  Multinational marketing 
B)  World trade 
C)  Corporate management 
D)  International marketing 
E)  Global trade

Question 7

Which of the following is closely related to self-reference criterion?

Accepted Answer

A)  Central tendency 
B)  Marketing myopia 
C)  Ethnocentrism 
D)  Multiculturalism 
E)  Pluralism 
A)  Central tendency 
B)  Marketing myopia 
C)  Ethnocentrism 
D)  Multiculturalism 
E)  Pluralism

Question 8

Define international marketing. How is it different from domestic marketing?

Accepted Answer

International marketing is the performan

Question 9

Which of the following is NOT true of the impact of culture?

Accepted Answer

A)  The reaction to much of the environment's (cultural) impact on the marketer's activities is automatic. 
B)  In dealing with unfamiliar markets, frames of reference are unimportant in evaluating the potential of a market. 
C)  Judgments are derived from experience that is the result of acculturation in the home country. 
D)  An established frame of reference is an important factor in determining a marketer's reaction to situations-social and even nonsocial. 
E)  As a result of acculturation, we react in a manner acceptable to our society without consciously thinking about it. 
A)  The reaction to much of the environment's (cultural) impact on the marketer's activities is automatic. 
B)  In dealing with unfamiliar markets, frames of reference are unimportant in evaluating the potential of a market. 
C)  Judgments are derived from experience that is the result of acculturation in the home country. 
D)  An established frame of reference is an important factor in determining a marketer's reaction to situations-social and even nonsocial. 
E)  As a result of acculturation, we react in a manner acceptable to our society without consciously thinking about it.

Your _____ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences.

Current data says that foreign investments in the U.S. amount to ___.

The most effective way to control the influence of ethnocentrism and the SRC is to:

The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Which of the following is closely related to self-reference criterion?

Define international marketing. How is it different from domestic marketing?

Which of the following is NOT true of the impact of culture?

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

Your _____ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences.

Current data says that foreign investments in the U.S. amount to ___.

The most effective way to control the influence of ethnocentrism and the SRC is to:

The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Which of the following is closely related to self-reference criterion?

Define international marketing. How is it different from domestic marketing?

Which of the following is NOT true of the impact of culture?

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters