Question 1

Describe the two most important perspectives on the importance of geography's influence on consumer behavior.

Accepted Answer

The ideas of two researchers are particularly pertinent to any discussion of geography's influence on everything from history to present-day cultural values. First, Jared Diamond, a professor of physiology, tells us that historically, innovations spread faster east to west than north to south. Panama. He uses this geographical approach to explain the dominance of Euro-Asian cultures, with their superior technology and more virulent germs, over African and American cultures.
Second, Philip Parker, a marketing professor, argues for geography's deep influence on history, economics, and consumer behavior. For example, he reports strong correlations between the latitude (climate) and the per capita GDP of countries. Empirical support can be found in others' reports of climate's apparent influence on workers' wages.

Question 2

Which of the following is the most important factors in determining what kind and how much of an innovation will be accepted?

Accepted Answer

A)  The time required for the change to occur. 
B)  The number of people that could be benefited. 
C)  The degree of interest in the particular subject. 
D)  The power or authority of the change agent. 
E)  The financial impact, immediate and long-term, of accepting the change. 
A)  The time required for the change to occur. 
B)  The number of people that could be benefited. 
C)  The degree of interest in the particular subject. 
D)  The power or authority of the change agent. 
E)  The financial impact, immediate and long-term, of accepting the change. C

Question 3

Cultures low in UAI take a more empirical approach to understanding and knowledge.

Accepted Answer

A) True 
 B)False  True

Question 4

Describe the causal factors and processes that form culture and cultural differences.

Accepted Answer

Several causal factors and social proces

Question 5

The idea suggested by linguistic distance, as a factor in determining differences in values, is that crossing "thinner" differences increases transaction costs.

Accepted Answer

A) True 
 B)False

Question 6

According to Philip Parker, there are strong correlations between latitude and the per capita GDP of countries.

Accepted Answer

A) True 
 B)False

Question 7

Modern medicine in the United States has been impacted by application of herbal remedies from South America and acupuncture from the Orient. This would be an example of which of the following?

Accepted Answer

A)  Cultural ombudsmanship 
B)  Cultural congruence 
C)  Cultural hegemony 
D)  Cultural sensitivity 
E)  Cultural borrowing 
A)  Cultural ombudsmanship 
B)  Cultural congruence 
C)  Cultural hegemony 
D)  Cultural sensitivity 
E)  Cultural borrowing

Question 8

As Mike Jones has grown up, he has learned a great about his culture from his schools, church, mass media, and family. This learning is called:

Accepted Answer

A)  acculturation. 
B)  socialization. 
C)  naturalization. 
D)  emancipation. 
E)  adaptation. 
A)  acculturation. 
B)  socialization. 
C)  naturalization. 
D)  emancipation. 
E)  adaptation.

Question 9

The Westernized diet has caused many Japanese to become overweight. This is an example of ____.

Accepted Answer

A)  top-down change 
B)  planned change 
C)  cultural hegemony 
D)  unplanned change 
E)  bottom-up change 
A)  top-down change 
B)  planned change 
C)  cultural hegemony 
D)  unplanned change 
E)  bottom-up change

Question 10

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

Accepted Answer

A) True 
 B)False

Question 11

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

Accepted Answer

A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  disruptive marketing 
A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  disruptive marketing

Question 12

According to Dutch management professor Geert Hofstede, culture is seen as:

Accepted Answer

A)  "software of the mind." 
B)  "the difference between life and death." 
C)  "the conflict of civilization versus the masses." 
D)  "tool of the elite." 
E)  "art's triumph over banality." 
A)  "software of the mind." 
B)  "the difference between life and death." 
C)  "the conflict of civilization versus the masses." 
D)  "tool of the elite." 
E)  "art's triumph over banality."

Question 13

Anthropologist Edward T. Hall tells us that culture is:

Accepted Answer

A)  all-encompassing. 
B)  relatively minor in the scheme of life. 
C)  communication. 
D)  strongly linked to physiology. 
E)  standard throughout the world. 
A)  all-encompassing. 
B)  relatively minor in the scheme of life. 
C)  communication. 
D)  strongly linked to physiology. 
E)  standard throughout the world.

Question 14

Which of the following countries would have the most affinity (score highest) for collectivism (cohesive groups are honored and encouraged)?

Accepted Answer

A)  Great Britain 
B)  Australia 
C)  Canada 
D)  France 
E)  Japan 
A)  Great Britain 
B)  Australia 
C)  Canada 
D)  France 
E)  Japan

Question 15

One's own religion is most often the best guide to another's beliefs.

Accepted Answer

A) True 
 B)False

Question 16

The most useful information on how cultural values influence various types of business and market behavior comes from work done by:

Accepted Answer

A)  Sigmund Freud. 
B)  George Gallup. 
C)  Geert Hofstede. 
D)  Ayn Rand. 
E)  Milton Friedman. 
A)  Sigmund Freud. 
B)  George Gallup. 
C)  Geert Hofstede. 
D)  Ayn Rand. 
E)  Milton Friedman.

Question 17

Discuss the methods used by marketers to overcome cultural difference in an international marketing scenario.

Accepted Answer

Marketers have two options when introduc

Question 18

Illustrate the difference in Western and Asian thought processes using Richard Nisbett's metaphor.

Accepted Answer

Richard Nisbett, in his book "The Geogra

Question 19

List some of the metaphors used to describe culture.

Accepted Answer

Dutch management professor Geert Hofsted

Question 20

When marketers first introduced the PDA to the American consumer they performed the role of being a(n) _____ because the cultural impact of the product became widespread.

Accepted Answer

A)  gatekeeper 
B)  role player 
C)  supply creator 
D)  agent of change 
E)  promoter 
A)  gatekeeper 
B)  role player 
C)  supply creator 
D)  agent of change 
E)  promoter

Describe the two most important perspectives on the importance of geography's influence on consumer behavior.

Which of the following is the most important factors in determining what kind and how much of an innovation will be accepted?

Cultures low in UAI take a more empirical approach to understanding and knowledge.

Describe the causal factors and processes that form culture and cultural differences.

The idea suggested by linguistic distance, as a factor in determining differences in values, is that crossing "thinner" differences increases transaction costs.

According to Philip Parker, there are strong correlations between latitude and the per capita GDP of countries.

Modern medicine in the United States has been impacted by application of herbal remedies from South America and acupuncture from the Orient. This would be an example of which of the following?

As Mike Jones has grown up, he has learned a great about his culture from his schools, church, mass media, and family. This learning is called:

The Westernized diet has caused many Japanese to become overweight. This is an example of ____.

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

According to Dutch management professor Geert Hofstede, culture is seen as:

Anthropologist Edward T. Hall tells us that culture is:

Which of the following countries would have the most affinity (score highest) for collectivism (cohesive groups are honored and encouraged)?

One's own religion is most often the best guide to another's beliefs.

The most useful information on how cultural values influence various types of business and market behavior comes from work done by:

Discuss the methods used by marketers to overcome cultural difference in an international marketing scenario.

Illustrate the difference in Western and Asian thought processes using Richard Nisbett's metaphor.

List some of the metaphors used to describe culture.

When marketers first introduced the PDA to the American consumer they performed the role of being a(n) _____ because the cultural impact of the product became widespread.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

Describe the two most important perspectives on the importance of geography's influence on consumer behavior.

Which of the following is the most important factors in determining what kind and how much of an innovation will be accepted?

Cultures low in UAI take a more empirical approach to understanding and knowledge.

Describe the causal factors and processes that form culture and cultural differences.

The idea suggested by linguistic distance, as a factor in determining differences in values, is that crossing "thinner" differences increases transaction costs.

According to Philip Parker, there are strong correlations between latitude and the per capita GDP of countries.

Modern medicine in the United States has been impacted by application of herbal remedies from South America and acupuncture from the Orient. This would be an example of which of the following?

As Mike Jones has grown up, he has learned a great about his culture from his schools, church, mass media, and family. This learning is called:

The Westernized diet has caused many Japanese to become overweight. This is an example of ____.

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

According to Dutch management professor Geert Hofstede, culture is seen as:

Anthropologist Edward T. Hall tells us that culture is:

Which of the following countries would have the most affinity (score highest) for collectivism (cohesive groups are honored and encouraged)?

One's own religion is most often the best guide to another's beliefs.

The most useful information on how cultural values influence various types of business and market behavior comes from work done by:

Discuss the methods used by marketers to overcome cultural difference in an international marketing scenario.

Illustrate the difference in Western and Asian thought processes using Richard Nisbett's metaphor.

List some of the metaphors used to describe culture.

When marketers first introduced the PDA to the American consumer they performed the role of being a(n) _____ because the cultural impact of the product became widespread.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters