Question 1

Good quality, as perceived by highly industrialized and less-industrialized countries, is basically the same.

Accepted Answer

A) True 
 B)False  False

Question 2

Why are German and Japanese firms generally better at managing market volatility than American firms?

Accepted Answer

A)  Their emphasis is on beating competitors. 
B)  They value employees and stability very highly. 
C)  They maintain limited product lines. 
D)  They reduce prices faster and raise advertising expenditures during booms. 
E)  They consider market share as a strategic goal. 
A)  Their emphasis is on beating competitors. 
B)  They value employees and stability very highly. 
C)  They maintain limited product lines. 
D)  They reduce prices faster and raise advertising expenditures during booms. 
E)  They consider market share as a strategic goal. B

Question 3

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Accepted Answer

A)  Trade shows 
B)  In-office visits by sales teams 
C)  TV advertising 
D)  Local radio advertising 
E)  Transit media 
A)  Trade shows 
B)  In-office visits by sales teams 
C)  TV advertising 
D)  Local radio advertising 
E)  Transit media A

Question 4

Which of the following is, perhaps, the most significant environmental factor affecting the international market for industrial goods and services?

Accepted Answer

A)  Foreign exchange 
B)  Political conditions 
C)  The degree of industrialization 
D)  The level of competition 
E)  Inflation 
A)  Foreign exchange 
B)  Political conditions 
C)  The degree of industrialization 
D)  The level of competition 
E)  Inflation

Question 5

The first and foremost characteristic of industrial goods markets is the motive of the buyer: to make a profit.

Accepted Answer

A) True 
 B)False

Question 6

Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?

Accepted Answer

A)  These services are almost always more profitable than the actual sale of the primary good itself. 
B)  These services are very difficult to duplicate. 
C)  These services can be very heavily advertised. 
D)  These services cost almost nothing. 
E)  Degree of outsourcing service support. 
A)  These services are almost always more profitable than the actual sale of the primary good itself. 
B)  These services are very difficult to duplicate. 
C)  These services can be very heavily advertised. 
D)  These services cost almost nothing. 
E)  Degree of outsourcing service support.

Question 7

The U.S. Congress and businesses have been resisting conversion to the metric system fearing:

Accepted Answer

A)  market competition from international firms already using the metric system. 
B)  consumer backlash and substitution of international products. 
C)  Department of Commerce rules requiring wine to be sold in liters. 
D)  workers would not understand the system. 
E)  it would be too costly. 
A)  market competition from international firms already using the metric system. 
B)  consumer backlash and substitution of international products. 
C)  Department of Commerce rules requiring wine to be sold in liters. 
D)  workers would not understand the system. 
E)  it would be too costly.

Question 8

One of the ways that an industrial firm can manage against the inherent volatility of the industrial sector is to maintain broad product lines.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is, perhaps, the best indicator of the "countries' abilities to benefit from and use technology as economic leverage" dimension of development?

Accepted Answer

A)  The educational system 
B)  The degree of industrialization 
C)  The general economic environment 
D)  Market size and growth 
E)  Government regulations 
A)  The educational system 
B)  The degree of industrialization 
C)  The general economic environment 
D)  Market size and growth 
E)  Government regulations

Question 10

Relationship marketing is particularly important in international markets where _____ dictates strong ties between people and companies.

Accepted Answer

A)  demand 
B)  price 
C)  culture 
D)  government 
E)  manufacturing 
A)  demand 
B)  price 
C)  culture 
D)  government 
E)  manufacturing

Question 11

Discuss the price-quality relationship.

Accepted Answer

One important dimension of quality is ho

Question 12

A country is able to leap several stages of economic development by using technology as economic leverage.

Accepted Answer

A) True 
 B)False

Question 13

What is ISO 9000?

Accepted Answer

ISO 9000 is a series of international in

Question 14

Because some business services have intrinsic value that can be embodied in some tangible form, they can be produced in one country and exported to another. Which of the following is an example of this?

Accepted Answer

A)  Language schools 
B)  In-flight services related to air transportation 
C)  Operating an automatic teller machine 
D)  Data processing 
E)  Consultations of physicians 
A)  Language schools 
B)  In-flight services related to air transportation 
C)  Operating an automatic teller machine 
D)  Data processing 
E)  Consultations of physicians

Question 15

If a country has reached an economic development level where there is a focus on manufacturing of both semidurable and nondurable consumer goods and goods demanded relate to equipment and supplies to support manufacturing, which of the following stages of Rostow's five-stage model of economic growth is the country in?

Accepted Answer

A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  Takeoff 
E)  The age of mass consumption 
A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  Takeoff 
E)  The age of mass consumption

Question 16

Many reasons for marketing consumer products and services abroad match with those for marketing industrial goods abroad. However, there is one important additional reason for marketing industrial goods abroad that does not apply to the consumer market. What is that reason?

Accepted Answer

A)  Avoiding inflationary pressures domestically 
B)  Making as much profit as possible 
C)  Dampening the natural volatility of industrial markets 
D)  Meeting foreign competitors in their home markets 
E)  Setting up situations where strategic alliance opportunities might be realized 
A)  Avoiding inflationary pressures domestically 
B)  Making as much profit as possible 
C)  Dampening the natural volatility of industrial markets 
D)  Meeting foreign competitors in their home markets 
E)  Setting up situations where strategic alliance opportunities might be realized

Question 17

To Chinese import managers, which of the following aspects of the purchasing process was ranked as the number one important aspect when buying a product or service from a foreign supplier?

Accepted Answer

A)  Quality 
B)  Price 
C)  Product style 
D)  Product features 
E)  Timely delivery 
A)  Quality 
B)  Price 
C)  Product style 
D)  Product features 
E)  Timely delivery

Question 18

Which of the following industries is most heavily damaged when restrictions are placed on cross-border data flows?

Accepted Answer

A)  Construction industry 
B)  Plastics industry 
C)  Pharmaceutical industry 
D)  Communications industry 
E)  Retailing industry 
A)  Construction industry 
B)  Plastics industry 
C)  Pharmaceutical industry 
D)  Communications industry 
E)  Retailing industry

Question 19

What is the chief reason that most U.S. business services companies enter the international market?

Accepted Answer

A)  To service their U.S. clients abroad 
B)  To make high profits 
C)  To avoid government restrictions 
D)  To find and service new international customers 
E)  To avoid governmental controls in the domestic market 
A)  To service their U.S. clients abroad 
B)  To make high profits 
C)  To avoid government restrictions 
D)  To find and service new international customers 
E)  To avoid governmental controls in the domestic market

Question 20

A company Web site is the most important vehicle for selling products, reaching prospective customers, and marketing in most countries.

Accepted Answer

A) True 
 B)False

Good quality, as perceived by highly industrialized and less-industrialized countries, is basically the same.

Why are German and Japanese firms generally better at managing market volatility than American firms?

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Which of the following is, perhaps, the most significant environmental factor affecting the international market for industrial goods and services?

The first and foremost characteristic of industrial goods markets is the motive of the buyer: to make a profit.

Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?

The U.S. Congress and businesses have been resisting conversion to the metric system fearing:

One of the ways that an industrial firm can manage against the inherent volatility of the industrial sector is to maintain broad product lines.

Which of the following is, perhaps, the best indicator of the "countries' abilities to benefit from and use technology as economic leverage" dimension of development?

Relationship marketing is particularly important in international markets where _____ dictates strong ties between people and companies.

Discuss the price-quality relationship.

A country is able to leap several stages of economic development by using technology as economic leverage.

What is ISO 9000?

Because some business services have intrinsic value that can be embodied in some tangible form, they can be produced in one country and exported to another. Which of the following is an example of this?

Many reasons for marketing consumer products and services abroad match with those for marketing industrial goods abroad. However, there is one important additional reason for marketing industrial goods abroad that does not apply to the consumer market. What is that reason?

To Chinese import managers, which of the following aspects of the purchasing process was ranked as the number one important aspect when buying a product or service from a foreign supplier?

Which of the following industries is most heavily damaged when restrictions are placed on cross-border data flows?

What is the chief reason that most U.S. business services companies enter the international market?

A company Web site is the most important vehicle for selling products, reaching prospective customers, and marketing in most countries.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

Good quality, as perceived by highly industrialized and less-industrialized countries, is basically the same.

Why are German and Japanese firms generally better at managing market volatility than American firms?

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Which of the following is, perhaps, the most significant environmental factor affecting the international market for industrial goods and services?

The first and foremost characteristic of industrial goods markets is the motive of the buyer: to make a profit.

Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?

The U.S. Congress and businesses have been resisting conversion to the metric system fearing:

One of the ways that an industrial firm can manage against the inherent volatility of the industrial sector is to maintain broad product lines.

Which of the following is, perhaps, the best indicator of the "countries' abilities to benefit from and use technology as economic leverage" dimension of development?

Relationship marketing is particularly important in international markets where _____ dictates strong ties between people and companies.

Discuss the price-quality relationship.

A country is able to leap several stages of economic development by using technology as economic leverage.

What is ISO 9000?

Because some business services have intrinsic value that can be embodied in some tangible form, they can be produced in one country and exported to another. Which of the following is an example of this?

Many reasons for marketing consumer products and services abroad match with those for marketing industrial goods abroad. However, there is one important additional reason for marketing industrial goods abroad that does not apply to the consumer market. What is that reason?

To Chinese import managers, which of the following aspects of the purchasing process was ranked as the number one important aspect when buying a product or service from a foreign supplier?

Which of the following industries is most heavily damaged when restrictions are placed on cross-border data flows?

What is the chief reason that most U.S. business services companies enter the international market?

A company Web site is the most important vehicle for selling products, reaching prospective customers, and marketing in most countries.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters