Question 1

Phase 3 of the international planning process, begins with:

Accepted Answer

A)  the creation of a management performance guide. 
B)  the selection of an action program. 
C)  conducting a situation analysis. 
D)  developing a list of home-country constraints. 
E)  exploration of the distribution option including logistics and channels. 
A)  the creation of a management performance guide. 
B)  the selection of an action program. 
C)  conducting a situation analysis. 
D)  developing a list of home-country constraints. 
E)  exploration of the distribution option including logistics and channels. C

Question 2

With _____ exporting, the company usually sells to a buyer (importer or distributor) in the home country who in turn exports the product.

Accepted Answer

A)  direct 
B)  indirect 
C)  multiple layers 
D)  parallel 
E)  synergistic 
A)  direct 
B)  indirect 
C)  multiple layers 
D)  parallel 
E)  synergistic B

Question 3

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

Accepted Answer

A) True 
 B)False  True

Question 4

A recent study of North American and European corporations indicated that the need to ____ was considered the most important external issue affecting their marketing strategies.

Accepted Answer

A)  gain access to the Chinese market 
B)  avoid competition among themselves 
C)  reduce international exposure 
D)  stay cost competitive 
E)  overcome management resistance 
A)  gain access to the Chinese market 
B)  avoid competition among themselves 
C)  reduce international exposure 
D)  stay cost competitive 
E)  overcome management resistance

Question 5

One of the differences between consortia and joint ventures is that consortia typically:

Accepted Answer

A)  makes more money than a JV. 
B)  operates in a country or market in which none of the participants is currently active. 
C)  operates in only one market at a time. 
D)  are associated with academic partners. 
E)  operates in low visibility markets. 
A)  makes more money than a JV. 
B)  operates in a country or market in which none of the participants is currently active. 
C)  operates in only one market at a time. 
D)  are associated with academic partners. 
E)  operates in low visibility markets.

Question 6

A major advantage to a multinational corporation (MNC) involved in planning is the:

Accepted Answer

A)  assurance of making a profit. 
B)  discipline imposed by the process. 
C)  ability to break down goals and explain the process to all employees. 
D)  ability to circumvent governmental barriers by using the process. 
E)  unification of cultural differences. 
A)  assurance of making a profit. 
B)  discipline imposed by the process. 
C)  ability to break down goals and explain the process to all employees. 
D)  ability to circumvent governmental barriers by using the process. 
E)  unification of cultural differences.

Question 7

Kodak has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. Which of the following would be the next step that the company should undertake as it proceeds with the international planning process?

Accepted Answer

A)  Match the company to countries 
B)  Adapt the market mix to target markets 
C)  Adapt the company's position to communication objectives 
D)  Develop a marketing plan 
E)  Implement and control information obtained in the initial examination 
A)  Match the company to countries 
B)  Adapt the market mix to target markets 
C)  Adapt the company's position to communication objectives 
D)  Develop a marketing plan 
E)  Implement and control information obtained in the initial examination

Question 8

Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?

Accepted Answer

A)  Kodak 
B)  C.W. Post 
C)  R.J. Reynolds Tobacco 
D)  Ralston Purina 
E)  Nestlé 
A)  Kodak 
B)  C.W. Post 
C)  R.J. Reynolds Tobacco 
D)  Ralston Purina 
E)  Nestlé

Question 9

During which of the following international planning phases would the marketer make decisions that involved the situation analysis, objectives and goals, budgets, and action programs?

Accepted Answer

A)  Adapting the marketing mix to target markets 
B)  Developing the marketing plan 
C)  Matching company and country needs 
D)  Implementation and control 
E)  Defining company objectives and resources 
A)  Adapting the marketing mix to target markets 
B)  Developing the marketing plan 
C)  Matching company and country needs 
D)  Implementation and control 
E)  Defining company objectives and resources

Question 10

In the 1970s, international marketers framed the approach towards market segmentation as:

Accepted Answer

A)  standardization versus adaptation. 
B)  globalization versus localization. 
C)  global integration versus local responsiveness. 
D)  capitalism versus socialism/communism. 
E)  buy now versus buy later. 
A)  standardization versus adaptation. 
B)  globalization versus localization. 
C)  global integration versus local responsiveness. 
D)  capitalism versus socialism/communism. 
E)  buy now versus buy later.

Question 11

Strategic planning is conducted at the _____ levels of management and deals with products, capital, and research and the long and short term goals of the company.

Accepted Answer

A)  operational 
B)  tactical 
C)  internal 
D)  highest 
E)  secondary 
A)  operational 
B)  tactical 
C)  internal 
D)  highest 
E)  secondary

Question 12

Ten high tech companies joined together to make a concentrated business effort in China. By joining together, the various companies were able to enter the Chinese market for the first time. A good name for this type of arrangement would be a consortium (consortia).

Accepted Answer

A) True 
 B)False

Question 13

All of the following are decisions that the foreign marketer must make when entering a foreign market EXCEPT:

Accepted Answer

A)  what products to develop. 
B)  which markets to conduct business in. 
C)  what should be the level of resource commitment. 
D)  should the organization have a mission statement or not. 
E)  allocating effort and resources among countries. 
A)  what products to develop. 
B)  which markets to conduct business in. 
C)  what should be the level of resource commitment. 
D)  should the organization have a mission statement or not. 
E)  allocating effort and resources among countries.

Question 14

Which of the following modes of foreign market entry requires the most amount of equity and, therefore, the most risk?

Accepted Answer

A)  Exporting 
B)  Importing 
C)  Contractual agreements 
D)  Strategic alliances 
E)  Direct foreign investment 
A)  Exporting 
B)  Importing 
C)  Contractual agreements 
D)  Strategic alliances 
E)  Direct foreign investment

Question 15

Contractual agreements serve as a means of transfer of _____ rather than ____.

Accepted Answer

A)  equity; knowledge 
B)  knowledge; equity 
C)  money; profit 
D)  organizational design; organizational theory 
E)  commercial advantage; economic power 
A)  equity; knowledge 
B)  knowledge; equity 
C)  money; profit 
D)  organizational design; organizational theory 
E)  commercial advantage; economic power

Question 16

Multinational companies confronted by global competition for expanding markets are changing their strategies and altering their organizational structures.

Accepted Answer

A) True 
 B)False

Question 17

Explain the differences between a joint venture and consortia.

Accepted Answer

A joint venture is differentiated from o

Question 18

If a company would "just like to get its feet wet" in the international marketing arena, which of the following methods is generally used?

Accepted Answer

A)  Modest exporting 
B)  Importing 
C)  Licensing 
D)  Franchising 
E)  Direct selling 
A)  Modest exporting 
B)  Importing 
C)  Licensing 
D)  Franchising 
E)  Direct selling

Question 19

All of the following are benefits of global marketing EXCEPT:

Accepted Answer

A)  access to the toughest customers. 
B)  economies of scale. 
C)  transfer of experience and know-how. 
D)  financial benefits. 
E)  international travel benefits. 
A)  access to the toughest customers. 
B)  economies of scale. 
C)  transfer of experience and know-how. 
D)  financial benefits. 
E)  international travel benefits.

Question 20

All of the following are actual phases in the international planning process EXCEPT:

Accepted Answer

A)  adapting the marketing mix to target markets. 
B)  developing the marketing plan. 
C)  establish the organizational design of the corporate parent. 
D)  implementation and control. 
E)  matching company and country needs. 
A)  adapting the marketing mix to target markets. 
B)  developing the marketing plan. 
C)  establish the organizational design of the corporate parent. 
D)  implementation and control. 
E)  matching company and country needs.

Phase 3 of the international planning process, begins with:

With _____ exporting, the company usually sells to a buyer (importer or distributor) in the home country who in turn exports the product.

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

A recent study of North American and European corporations indicated that the need to ____ was considered the most important external issue affecting their marketing strategies.

One of the differences between consortia and joint ventures is that consortia typically:

A major advantage to a multinational corporation (MNC) involved in planning is the:

Kodak has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. Which of the following would be the next step that the company should undertake as it proceeds with the international planning process?

Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?

During which of the following international planning phases would the marketer make decisions that involved the situation analysis, objectives and goals, budgets, and action programs?

In the 1970s, international marketers framed the approach towards market segmentation as:

Strategic planning is conducted at the _____ levels of management and deals with products, capital, and research and the long and short term goals of the company.

Ten high tech companies joined together to make a concentrated business effort in China. By joining together, the various companies were able to enter the Chinese market for the first time. A good name for this type of arrangement would be a consortium (consortia).

All of the following are decisions that the foreign marketer must make when entering a foreign market EXCEPT:

Which of the following modes of foreign market entry requires the most amount of equity and, therefore, the most risk?

Contractual agreements serve as a means of transfer of _ rather than .

Multinational companies confronted by global competition for expanding markets are changing their strategies and altering their organizational structures.

Explain the differences between a joint venture and consortia.

If a company would "just like to get its feet wet" in the international marketing arena, which of the following methods is generally used?

All of the following are benefits of global marketing EXCEPT:

All of the following are actual phases in the international planning process EXCEPT:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 12: Global Marketing Management: Planning and Organization

Phase 3 of the international planning process, begins with:

With _____ exporting, the company usually sells to a buyer (importer or distributor) in the home country who in turn exports the product.

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

A recent study of North American and European corporations indicated that the need to ____ was considered the most important external issue affecting their marketing strategies.

One of the differences between consortia and joint ventures is that consortia typically:

A major advantage to a multinational corporation (MNC) involved in planning is the:

Kodak has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. Which of the following would be the next step that the company should undertake as it proceeds with the international planning process?

Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?

During which of the following international planning phases would the marketer make decisions that involved the situation analysis, objectives and goals, budgets, and action programs?

In the 1970s, international marketers framed the approach towards market segmentation as:

Strategic planning is conducted at the _____ levels of management and deals with products, capital, and research and the long and short term goals of the company.

Ten high tech companies joined together to make a concentrated business effort in China. By joining together, the various companies were able to enter the Chinese market for the first time. A good name for this type of arrangement would be a consortium (consortia).

All of the following are decisions that the foreign marketer must make when entering a foreign market EXCEPT:

Which of the following modes of foreign market entry requires the most amount of equity and, therefore, the most risk?

Contractual agreements serve as a means of transfer of _____ rather than ____.

Multinational companies confronted by global competition for expanding markets are changing their strategies and altering their organizational structures.

Explain the differences between a joint venture and consortia.

If a company would "just like to get its feet wet" in the international marketing arena, which of the following methods is generally used?

All of the following are benefits of global marketing EXCEPT:

All of the following are actual phases in the international planning process EXCEPT:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Contractual agreements serve as a means of transfer of _ rather than .