Question 1

A form of licensing is multiple-layer exporting.

Accepted Answer

A) True 
 B)False

Question 2

Minimum market potential, minimum profit, return on investment, acceptable competitive levels, standards of political stability, acceptable legal requirements are examples of:

Accepted Answer

A)  factors that should be kept in mind while evaluating a product. 
B)  problems concerning any market. 
C)  areas of competition between two markets. 
D)  issues that come up during foreign market entry. 
E)  factors that should be considered while evaluating a foreign market. 
A)  factors that should be kept in mind while evaluating a product. 
B)  problems concerning any market. 
C)  areas of competition between two markets. 
D)  issues that come up during foreign market entry. 
E)  factors that should be considered while evaluating a foreign market.

Question 3

Which of these phases provides the marketer with the basic information necessary to evaluate the potential of a proposed country market and identify problems that would eliminate the country from further consideration?

Accepted Answer

A)  Standardization of the marketing mix 
B)  Implementation and control 
C)  Developing the market plan 
D)  Preliminary analysis and screening 
E)  Defining market segments and adapting the marketing mix accordingly 
A)  Standardization of the marketing mix 
B)  Implementation and control 
C)  Developing the market plan 
D)  Preliminary analysis and screening 
E)  Defining market segments and adapting the marketing mix accordingly

Question 4

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign licensing.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is the simplest and cheapest method to enter a foreign market?

Accepted Answer

A)  Exporting 
B)  Importing 
C)  The Internet 
D)  Licensing 
E)  Franchising 
A)  Exporting 
B)  Importing 
C)  The Internet 
D)  Licensing 
E)  Franchising

Question 6

The environment within which a company plans to operate includes marketing objectives, company limitations or strengths that exist at the beginning of each planning period, home-country and _____ constraints.

Accepted Answer

A)  foreign-country 
B)  host-country 
C)  neighboring-country 
D)  external country 
E)  market-country 
A)  foreign-country 
B)  host-country 
C)  neighboring-country 
D)  external country 
E)  market-country

Question 7

_____ is/are long-term, nonequity associations between a company and another in a foreign market.

Accepted Answer

A)  Direct sales 
B)  Direct exporting 
C)  Indirect exporting 
D)  Contractual agreements 
E)  Joint ventures 
A)  Direct sales 
B)  Direct exporting 
C)  Indirect exporting 
D)  Contractual agreements 
E)  Joint ventures

Question 8

Discuss the differences between corporate, strategic, and tactical planning.

Accepted Answer

Corporate planning is essentially long t

Question 9

A(n) ____ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.

Accepted Answer

A)  direct sales group 
B)  contractual exploration 
C)  Internet importing Web site 
D)  strategic international alliance 
E)  franchising organization 
A)  direct sales group 
B)  contractual exploration 
C)  Internet importing Web site 
D)  strategic international alliance 
E)  franchising organization

Question 10

With respect to global marketing management, the argument for market segmentation for the 1990s was framed as:

Accepted Answer

A)  standardization versus adaptation. 
B)  globalization versus localization. 
C)  global integration versus local responsiveness. 
D)  capitalism versus socialism/communism. 
E)  buy now versus buy later. 
A)  standardization versus adaptation. 
B)  globalization versus localization. 
C)  global integration versus local responsiveness. 
D)  capitalism versus socialism/communism. 
E)  buy now versus buy later.

Question 11

When large market segments can be identified, _____ can be important competitive advantages of global companies.

Accepted Answer

A)  profits. 
B)  product differentiation. 
C)  membership in regional bodies like EU. 
D)  economies of scale in production and marketing. 
E)  relational static differentials. 
A)  profits. 
B)  product differentiation. 
C)  membership in regional bodies like EU. 
D)  economies of scale in production and marketing. 
E)  relational static differentials.

Question 12

All of the following are considered to be important factors associated with joint ventures EXCEPT:

Accepted Answer

A)  JVs are normally between individuals rather than organizations. 
B)  JVs are established, separate, legal entities. 
C)  they acknowledge intent by the partners to share in the management of the JV. 
D)  they are partnerships between legally incorporated entities such as companies, chartered organizations, or governments. 
E)  equity positions are held by each of the partners. 
A)  JVs are normally between individuals rather than organizations. 
B)  JVs are established, separate, legal entities. 
C)  they acknowledge intent by the partners to share in the management of the JV. 
D)  they are partnerships between legally incorporated entities such as companies, chartered organizations, or governments. 
E)  equity positions are held by each of the partners.

Question 13

The Internet has proven to be a viable exporting alternative for most markets. However, the European Union approach to _____ is a great cause for concern.

Accepted Answer

A)  selling domain names 
B)  spam 
C)  taxing Internet sales 
D)  controlling search engines 
E)  regulating domain country of residence 
A)  selling domain names 
B)  spam 
C)  taxing Internet sales 
D)  controlling search engines 
E)  regulating domain country of residence

Question 14

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign:

Accepted Answer

A)  direct exporting. 
B)  indirect exporting. 
C)  strategic alliances. 
D)  licensing. 
E)  Internet domain source sites. 
A)  direct exporting. 
B)  indirect exporting. 
C)  strategic alliances. 
D)  licensing. 
E)  Internet domain source sites.

Question 15

With respect to globalism, only in America can international market requirements be an afterthought.

Accepted Answer

A) True 
 B)False

Question 16

Ralph Means' company has decided that it would like to export products to Japan. In order to do this, Mr. Means will sell his company's products to a Japanese distributor who in turn will sell (export) the products to the Japanese consumers. This form of exportation is called indirect exporting.

Accepted Answer

A) True 
 B)False

Question 17

Korea's Samsung invested about $500 million to build television tube plants in Tijuana, Mexico. This form of international business is aptly named international licensing.

Accepted Answer

A) True 
 B)False

Question 18

Tactical planning is essentially long term, incorporating generalized goals for the enterprise as a whole.

Accepted Answer

A) True 
 B)False

Question 19

Businesses enter strategic international alliances (SIAs) because they want to enter a new market "from scratch."

Accepted Answer

A) True 
 B)False

A form of licensing is multiple-layer exporting.

Minimum market potential, minimum profit, return on investment, acceptable competitive levels, standards of political stability, acceptable legal requirements are examples of:

Which of these phases provides the marketer with the basic information necessary to evaluate the potential of a proposed country market and identify problems that would eliminate the country from further consideration?

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign licensing.

Which of the following is the simplest and cheapest method to enter a foreign market?

The environment within which a company plans to operate includes marketing objectives, company limitations or strengths that exist at the beginning of each planning period, home-country and _____ constraints.

_____ is/are long-term, nonequity associations between a company and another in a foreign market.

Discuss the differences between corporate, strategic, and tactical planning.

A(n) ____ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.

With respect to global marketing management, the argument for market segmentation for the 1990s was framed as:

When large market segments can be identified, _____ can be important competitive advantages of global companies.

All of the following are considered to be important factors associated with joint ventures EXCEPT:

The Internet has proven to be a viable exporting alternative for most markets. However, the European Union approach to _____ is a great cause for concern.

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign:

With respect to globalism, only in America can international market requirements be an afterthought.

Ralph Means' company has decided that it would like to export products to Japan. In order to do this, Mr. Means will sell his company's products to a Japanese distributor who in turn will sell (export) the products to the Japanese consumers. This form of exportation is called indirect exporting.

Korea's Samsung invested about $500 million to build television tube plants in Tijuana, Mexico. This form of international business is aptly named international licensing.

Tactical planning is essentially long term, incorporating generalized goals for the enterprise as a whole.

Businesses enter strategic international alliances (SIAs) because they want to enter a new market "from scratch."

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 12: Global Marketing Management: Planning and Organization

A form of licensing is multiple-layer exporting.

Minimum market potential, minimum profit, return on investment, acceptable competitive levels, standards of political stability, acceptable legal requirements are examples of:

Which of these phases provides the marketer with the basic information necessary to evaluate the potential of a proposed country market and identify problems that would eliminate the country from further consideration?

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign licensing.

Which of the following is the simplest and cheapest method to enter a foreign market?

The environment within which a company plans to operate includes marketing objectives, company limitations or strengths that exist at the beginning of each planning period, home-country and _____ constraints.

_____ is/are long-term, nonequity associations between a company and another in a foreign market.

Discuss the differences between corporate, strategic, and tactical planning.

A(n) ____ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.

With respect to global marketing management, the argument for market segmentation for the 1990s was framed as:

When large market segments can be identified, _____ can be important competitive advantages of global companies.

All of the following are considered to be important factors associated with joint ventures EXCEPT:

The Internet has proven to be a viable exporting alternative for most markets. However, the European Union approach to _____ is a great cause for concern.

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign:

With respect to globalism, only in America can international market requirements be an afterthought.

Ralph Means' company has decided that it would like to export products to Japan. In order to do this, Mr. Means will sell his company's products to a Japanese distributor who in turn will sell (export) the products to the Japanese consumers. This form of exportation is called indirect exporting.

Korea's Samsung invested about $500 million to build television tube plants in Tijuana, Mexico. This form of international business is aptly named international licensing.

Tactical planning is essentially long term, incorporating generalized goals for the enterprise as a whole.

Businesses enter strategic international alliances (SIAs) because they want to enter a new market "from scratch."

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters