Exam 12: Global Marketing Management: Planning and Organization

Strategic planning is conducted at the highest levels of management and deals with product, capital, and research, and long-term and short-term goals of the company.

With respect to the international planning process, the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market.

Which of the following industries would likely have the most visible strategic international alliances?

Kwok Winn is looking to open a new business in his native Singapore. He has decided on a form of licensing that provides him with a standard package of products, systems, and management services in order to sell fast food to local residents. Which of the following best describes the form of business that Mr. Winn has chosen?

What are the different patterns that are found in multinational firms?

The ideal market segment size, if customer satisfaction is the goal, is:

You have just been hired as a consultant by Apple Computer to advise them on how to enter the South African market. You have decided that direct foreign investment would be the best mode for Apple to follow at this point in time. Write a one-paragraph memo that outlines the benefits of direct foreign investment in a country.

The statement, "Only in America can international market requirements be an afterthought" is an example of American ____.

To be a success in the marketplace today, the best companies will focus on country as the primary segmentation variable.

_____ is/are classified on the basis of equity or nonequity requirements of each type.

Pizza Hut has recently decided on the mode of entry to a particular market. In which phase of the planning process is Pizza Hut currently in?

If a company were to focus on market planning that involved specific actions and allocations of resources, the company would be using _____ to carry out plans.

Which of the following would be considered to be the first phase in the international planning process?

Describe the two basic contractual agreements that most companies follow in their attempt to enter a foreign market.

A _____ occurs when two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena.

Competition and the ease of global communications are forcing managers around the world to ____.

____ is the relationship skill necessary during the imaging activity stage of building a strategic alliance.

The first relationship activity in building a strategic alliance where senior executives leverage their personal networks is labeled as:

The "Nestlé way" is to dominate its markets. One of the ways Nestlé does this is to decentralize with respect to foreign markets.

All of the following are subjects that would be explored in the first phase of the international planning process (preliminary analysis and screening) EXCEPT: