Exam 15: International Marketing Channels

Domestic middlemen offer many advantages for companies with large international sales volume.

A(n) _____ is a sales corporation set up in a foreign country or U.S. possession that can obtain a corporate tax exemption on a portion of the earnings generated by the sale or lease of export property.

General Motors, ____, and DaimlerChrysler have created a single online site called Covisint (www.covisint.com) for purchasing automotive parts from suppliers, which is expected to save the companies millions of dollars.

In the international business arena, which of the following is considered to be one of Wal-Mart's strengths?

What is a foreign sales corporation?

According to the text, which of the following countries has the largest number of retailers?

What are the various issues that must be taken into consideration by an e-vendor?

The WTO in 2003 ruled export management companies (EMC)s to be in violation of international trade rules.

Another term that is commonly used to describe the activities of complementary marketing is:

A major disadvantage of _____ is that they seldom can afford to make the kind of market investment needed to establish deep distribution for products because they must have immediate sales payout to survive.

Which of the following is an area of emphasis that characterizes Japanese distribution channels?

_____ has long been considered the most effective nontariff barrier to the Japanese market.

Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of channel strategy?

Technically, e-commerce is a form of ____.

In a(n) _____ distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

An export management company functions as a low-cost, independent marketing department with direct responsibility to the parent firm.

What is secondary wholesaling?

A(n) _____ does not serve as the producer's export department but has a short-term relationship, covers only one or two markets, and operates on a straight commission basis and they do business in their own names rather than in the name of the client.

What is complementary marketing?

The distribution process includes all of the following EXCEPT: