Exam 15: International Marketing Channels

Sixty percent of the Japanese population lives in the _____ market area, which essentially functions as one massive city.

One of the key elements in distribution decisions includes ____.

Typically, which of the following arrangements are undertaken when a firm wants to fill out its product line or keep its seasonal distribution channels functioning throughout the year?

According to the text, one of the critical elements associated with using a particular type of middleman is ____.

Merchant middlemen take title to manufacturers' goods and assume the trading risks, so they tend to be less controllable than agent middlemen.

Which of the following is NOT a type of domestic middlemen?

Which of the following types of companies will most likely use the services provided by a home-country middleman?

The _____ allowed American business firms to join forces in export activities without being subject to the Sherman Antitrust Act.

Write a short note on import-oriented distribution structure.

Which of the following distribution structures is considered as a traditional distribution structure?

Using foreign-country middlemen moves the manufacturer away from the market and the company becomes less involved with problems of language, physical distribution, communications, and financing.

Companies with marketing facilities or contacts in different countries with excess marketing capacity or a desire for a broader product line sometimes take on additional product lines for international distribution. The formal name for this type of marketing is:

For companies seeking entrance into the complicated Japanese distribution system, _____ offer one of the easiest routes to success because they virtually control distribution through all levels of channels in Japan.

An import-oriented distribution structure prevails in the United States and other industrialized nations.

With respect to international marketing, ideally, a Web site should be translated into the languages of the target market.

The Webb-Pomerene Act of 1918 allowed American business firms to join forces in export activities without being subject to the export trading companies Act.

In which of the following modes of distribution in the foreign market will a company have to make maximum financial investment?

Sears, Roebuck and _____ of France have created GlobalNetXchange (www.gnx.com), a retail exchange that allows retailers and their suppliers to conduct transactions online.

Channels in a distribution network have fixed structures in the short run.

Apex Corporation is a wholesaler for Global Electric Company in the French market. Global Electric discovered that Apex was diverting some of the goods of the Global Electric that Apex purchased to the English market where Apex could make higher profits. Apex was able to sell at cheaper prices in the English market than authorized dealers because Global Electric sold its goods at cheaper prices in France. Which of the forms of business is Apex engaged in with respect to what it is doing with GE products?