Question 1

With reference to a distribution channel, the channel process includes all activities, beginning with the manufacturer and ending with the ____.

Accepted Answer

A)  wholesaler 
B)  agent middlemen 
C)  merchant middlemen 
D)  retailer 
E)  final consumer 
A)  wholesaler 
B)  agent middlemen 
C)  merchant middlemen 
D)  retailer 
E)  final consumer

Question 2

Specialization of this type of middleman in a given field often enables it to offer a level of service that could not be attained by the manufacturer without years of groundwork. This middleman acts under the name of the manufacturer as an independent marketing department. Identify the middleman in the discussion.

Accepted Answer

A)  Webb-Pomerene export association 
B)  trading company 
C)  export management company 
D)  export agency 
E)  foreign sales corporation 
A)  Webb-Pomerene export association 
B)  trading company 
C)  export management company 
D)  export agency 
E)  foreign sales corporation

Question 3

Which of the following are frequently criticized for not representing the best interests of a manufacturer?

Accepted Answer

A)  Global wholesalers 
B)  Trading companies 
C)  Manufacturer's representatives 
D)  Merchant middlemen 
E)  Agent middlemen 
A)  Global wholesalers 
B)  Trading companies 
C)  Manufacturer's representatives 
D)  Merchant middlemen 
E)  Agent middlemen

Question 4

Parallel importing is also known as ____.

Accepted Answer

A)  secondary wholesaling 
B)  black marketing 
C)  backwashing 
D)  industrial piracy 
E)  smuggling 
A)  secondary wholesaling 
B)  black marketing 
C)  backwashing 
D)  industrial piracy 
E)  smuggling

Question 5

Discuss the distinguishing features of the Japanese distribution structure.

Accepted Answer

Distribution in Japan has long been cons

Question 6

Discuss the continuity problem associated with a channel of distribution.

Accepted Answer

Channels of distribution often pose long

Question 7

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

Accepted Answer

A)  China 
B)  Brazil 
C)  Switzerland 
D)  South Africa 
E)  the United States 
A)  China 
B)  Brazil 
C)  Switzerland 
D)  South Africa 
E)  the United States

Question 8

The Japanese consumers favor price over personal service.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following have proved to be a successful way to break the trade barrier imposed by the Japanese distribution system?

Accepted Answer

A)  Direct catalog sales 
B)  Large wholesale stores 
C)  Street corner kiosks 
D)  Internet shopping 
E)  Television advertising 
A)  Direct catalog sales 
B)  Large wholesale stores 
C)  Street corner kiosks 
D)  Internet shopping 
E)  Television advertising

Question 10

Which of the following statements is true regarding agent middlemen?

Accepted Answer

A)  They take title to the merchandise. 
B)  They assume trading risk. 
C)  They are less controllable by manufacturers than merchant middlemen. 
D)  They are frequently criticized for not representing the best interests of a manufacturer. 
E)  They work on commission and arrange for sales in the foreign country. 
A)  They take title to the merchandise. 
B)  They assume trading risk. 
C)  They are less controllable by manufacturers than merchant middlemen. 
D)  They are frequently criticized for not representing the best interests of a manufacturer. 
E)  They work on commission and arrange for sales in the foreign country.

Question 11

IKEA, Costco, and Sears Roebuck are examples of ____.

Accepted Answer

A)  export management companies 
B)  trading companies 
C)  export associations 
D)  global retailers 
E)  complimentary marketers 
A)  export management companies 
B)  trading companies 
C)  export associations 
D)  global retailers 
E)  complimentary marketers

Question 12

Another term for complementary marketing is piggybacking.

Accepted Answer

A) True 
 B)False

Question 13

The Export Trading Company (ETC) Act allows producers of similar products to form export trading companies in the U.S.

Accepted Answer

A) True 
 B)False

Question 14

One of Wal-Mart's strengths in distribution is its internal Internet-based system.

Accepted Answer

A) True 
 B)False

Question 15

In China, it is often necessary to use varied distribution forms to reach customers. If a company is using manufacturer's agents, a direct sales force, merchant wholesalers, and small retailers to sell goods to this massive market, which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?

Accepted Answer

A)  Cost 
B)  Control 
C)  Coverage 
D)  Capital 
E)  Continuity 
A)  Cost 
B)  Control 
C)  Coverage 
D)  Capital 
E)  Continuity

Question 16

The distribution process includes promotion of goods and services by sellers and resellers.

Accepted Answer

A) True 
 B)False

Question 17

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

Accepted Answer

A)  reputation in the target market 
B)  motivation 
C)  control over the target market 
D)  closeness to the manufacturer 
E)  degree of freedom 
A)  reputation in the target market 
B)  motivation 
C)  control over the target market 
D)  closeness to the manufacturer 
E)  degree of freedom

Question 18

The number of small retail stores is increasing in Japan.

Accepted Answer

A) True 
 B)False

Question 19

According to the text, distribution channels vary depending on which of the following?

Accepted Answer

A)  Distance from manufacturer 
B)  Language and dialect spoken in the target market 
C)  Available distribution intermediaries 
D)  The literacy levels in the target market 
E)  Per capita income in the target market 
A)  Distance from manufacturer 
B)  Language and dialect spoken in the target market 
C)  Available distribution intermediaries 
D)  The literacy levels in the target market 
E)  Per capita income in the target market

Question 20

In ____, red color is associated with socialism.

Accepted Answer

A)  the United States 
B)  China 
C)  Brazil 
D)  Uruguay 
E)  Spain 
A)  the United States 
B)  China 
C)  Brazil 
D)  Uruguay 
E)  Spain

With reference to a distribution channel, the channel process includes all activities, beginning with the manufacturer and ending with the ____.

Which of the following are frequently criticized for not representing the best interests of a manufacturer?

Parallel importing is also known as ____.

Discuss the distinguishing features of the Japanese distribution structure.

Discuss the continuity problem associated with a channel of distribution.

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

The Japanese consumers favor price over personal service.

Which of the following have proved to be a successful way to break the trade barrier imposed by the Japanese distribution system?

Which of the following statements is true regarding agent middlemen?

IKEA, Costco, and Sears Roebuck are examples of ____.

Another term for complementary marketing is piggybacking.

The Export Trading Company (ETC) Act allows producers of similar products to form export trading companies in the U.S.

One of Wal-Mart's strengths in distribution is its internal Internet-based system.

The distribution process includes promotion of goods and services by sellers and resellers.

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

The number of small retail stores is increasing in Japan.

According to the text, distribution channels vary depending on which of the following?

In ____, red color is associated with socialism.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 15: International Marketing Channels

With reference to a distribution channel, the channel process includes all activities, beginning with the manufacturer and ending with the ____.

Which of the following are frequently criticized for not representing the best interests of a manufacturer?

Parallel importing is also known as ____.

Discuss the distinguishing features of the Japanese distribution structure.

Discuss the continuity problem associated with a channel of distribution.

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

The Japanese consumers favor price over personal service.

Which of the following have proved to be a successful way to break the trade barrier imposed by the Japanese distribution system?

Which of the following statements is true regarding agent middlemen?

IKEA, Costco, and Sears Roebuck are examples of ____.

Another term for complementary marketing is piggybacking.

The Export Trading Company (ETC) Act allows producers of similar products to form export trading companies in the U.S.

One of Wal-Mart's strengths in distribution is its internal Internet-based system.

The distribution process includes promotion of goods and services by sellers and resellers.

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

The number of small retail stores is increasing in Japan.

According to the text, distribution channels vary depending on which of the following?

In ____, red color is associated with socialism.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters