Exam 15: International Marketing Channels

James Barker is the marketing manager of a firm which has small international sales volume. He is looking for a middleman who can take responsibility for promotion of the goods, credit arrangements, physical handling, market research, and provide information on financial, patent, and licensing matters while working under the name of his company. Which of the following would be the best choice for Mr. Barker if he wants to meet his objectives?

An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet that is culturally insensitive.

Discuss the export trading company act (ETC) and its effects on businesses in the U.S.

Which of the following modes of distribution affords the most control over the distribution channels but often at a cost that is not practical?

As modern channel structures continue to evolve importers and retailers are even becoming involved in new product development.

A major trade-off when using home-country middlemen is:

Particularly, when cultural distances are great, the company should use which of the following techniques for motivating middlemen?

_____ take title to the goods and buy and sell on their own account.

In the U.S., if you terminate an agent, you are required to pay 10 percent of the agent's average annual compensation, multiplied by the number of years the agent served, as a final settlement.

Channel strategy is considered to have six specific strategic goals. These goals can be characterized as the six Cs of channel strategy. Which of the following is NOT one of these six Cs?

_____ is/are often the approach of choice in markets with insufficient or underdeveloped distribution systems.

Describe export management companies.

_____ is one of the basic subject areas that should be on a checklist of criteria for evaluating middlemen serving a market.

Export management companies work under their own names.

What are the various techniques that can be used to motivate middlemen?

Agent middlemen take title to the goods and buy and sell on their own account.

A(n) _____ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that normally covers only one or two markets and operates on straight commission basis.

In Japan, under the Large-Scale Retail Store Law, all proposals for new "large" stores were first judged by the Ministry of ____.

The channel process includes all activities, beginning with the manufacturer and ending with the retailer.

The foundation of the Japanese distribution system is the: